3. What is Sales Promotion?
“Short term incentives offered to customers to
encourage buying.”
Its aim is to inform, to persuade and to remind.
4. SALES PROMOTION
OBJECTIVES:
To increase brand awareness.
To attract new customers and retain existing one.
To maintain sales of seasonal products.
To meet the challenge of competition.
6. CONSUMER PROMOTIONS:
“It is used to boost short-term customer buying
and involvement or to enhance long term
customer relationships.”
Major tools are samples, coupons, premiums,
point of purchase, sweepstakes and event
sponsorship.
7. COUPONS:
It is a discount certificate that is given to buyer for
purchase of a specific product.
8. PRICE OFF AND PREMIUMS:
Free gifts or other special offer reductions offered
to customers.
It may be in or on package premium such as toys
in cereal etc.
9. POINT OF PURCHASE:
It contains display and demonstrations at mostly
check out points.
Special displays are also used in stores.
10. SWEEPSTAKES AND CONTESTS:
It gives customers chance to win like scratch n
win offers.
In contest consumers compete on skills and win.
11. SAMPLES:
Samples are trial of a product. It is delivered door
to door, through stores, via mail and by trial
offers.
Samples are mostly in small quantity in sachet
form or mini packaging of the product.
12. EVENT SPONSORSHIP:
Events like TV shows, matches and sitcoms are
sponsored by various products to increase
demand.
13. TRADE PROMOTIONS:
It is used to persuade and increase demand of
products in retail stores.
It is to attract customers attention on the products
and helping retailers get customers in the shop.
Major tools are in-store displays, coupons,
contests and price reductions.
14.
15. PLC & SALES PROMOTION:
The product life cycle is entirely affected by
promotional techniques.
16. CONCLUSION:
“The key to affective sales is through all the
promotional techniques. Both consumer and trade
promotions are profit builder tools.”
