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Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
Usefulvisitors
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Usefulvisitors

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  • 1. Doing good while travelling
  • 2. Huge Skills Gap “ whilst Nigeria has great potential and attracted over 1 million tourists in 2006, virtually all were business travellers or from the Nigerian diaspora visiting friends and relatives” 35% ODA in Africa spent on ex-pat professionals Ethiopia lost 75% of its skilled workforce from ‘80 - ‘91 75% of doctors in Mozambique work overseas > 40% high-level African managers/professionals reside abroad
  • 3. Meet Femi…
  • 4. Introducing uvisitor.org UsefulVisitors allows travellers to donate skills & knowledge to local charities, schools & businesses in short amounts of time
  • 5. Tech Vision <ul><li>Leverage API-based svcs (Dopplr, LinkedIn) </li></ul><ul><li>Traveler enquiries sent to NGOs via SMS </li></ul><ul><li>Automated follow-up for post-visit feedback </li></ul><ul><li>Advanced search, browse, social media </li></ul><ul><li>SEO </li></ul><ul><li>Mobile data entry/edit for NGOs </li></ul><ul><li>Localize into other languages </li></ul>
  • 6. Sustainability <ul><li>User pays: subscription, per-enquiry (SMS) </li></ul><ul><li>Corporate sponsorship / underwriting </li></ul><ul><li>Private-label portals for corps, orgs </li></ul><ul><li>Sub-brands: UsefulLunches, UsefulDoctors… </li></ul><ul><li>Voluntary donations </li></ul>
  • 7. Go-to-Market <ul><li>Focus: 1-3 countries in sub-Saharan Africa (Nigeria, S. Africa, Kenya) </li></ul><ul><li>Tap existing resources to populate NGO database (Technoserve, Ashoka, Sangonet) </li></ul><ul><li>Partner with 2-3 corps / sites to get visitors (McKinsey, Accenture, Dopplr, Expedia) </li></ul><ul><li>PR: blogs, press, diaspora networks (SANSA) </li></ul>
  • 8. Challenges <ul><li>Critical mass (NGOs, visitors) </li></ul><ul><li>Quality control </li></ul><ul><li>Scaling to other territories </li></ul><ul><li>Risk &amp; security </li></ul>
  • 9. Phase 1: Prove Concept <ul><li>Feb ‘09: Beta site with ‘1.0’ functionality </li></ul><ul><li>Mar ‘09: Recruit partner(s), select territory(ies) based on partner interest </li></ul><ul><li>April ‘09: Guerilla campaign targeted at travellers (blogs, FB groups, Dopplr) </li></ul><ul><li>Collect/synthesize feedback for Phase 2 </li></ul>
  • 10. &nbsp;
  • 11. Meet The Team <ul><li>Femi Longe: Africa++, Young Foundation </li></ul><ul><li>Chris Heuer: Entrepreneur, Blogger </li></ul><ul><li>Diana Hughes – Web Design, Multimedia Lecturer </li></ul><ul><li>Jon Worth: Web design, professional training </li></ul><ul><li>James Day: Project Manager </li></ul><ul><li>Rags Gupta: Brightcove, Mocospace, 8tracks </li></ul><ul><li>Jerzy Celichowski: NGO management </li></ul><ul><li>Bosun Tijani: Management/IT consultant </li></ul><ul><li>Rodrigo Zuniga: Designer, Multimedia </li></ul><ul><li>Paul Massey: Legal </li></ul><ul><li>Zanna Rodrigues: CSR Consulting (sponsorships) </li></ul><ul><li>Noel Hatch: Consulting </li></ul><ul><li>Tim Diggins: Web developer </li></ul><ul><li>Tom Ten Thij: Web developer </li></ul>
  • 12. Doing good while travelling
  • 13. Use Cases <ul><li>consultant reviews a business plan or a business idea </li></ul><ul><li>non-profit expert reviews a funding application </li></ul><ul><li>non-profit expert give fund-raising advice </li></ul><ul><li>businessman lecturing; teacher teaches class </li></ul><ul><li>native speaker website, brochure </li></ul><ul><li>geek troubleshooting, creating site, teaching </li></ul><ul><li>artists performing in care homes, orphanages </li></ul><ul><li>chef teaching local chefs </li></ul><ul><li>business executive coaching on presentation skills </li></ul>
  • 14. No Short-term Opps For Travellers <ul><li>Global Vision International: 2 - 20 weeks </li></ul><ul><li>African Impact: 1 - 3 months </li></ul><ul><li>Madventurer: 2 - 6 weeks </li></ul><ul><li>Volunteers for Peace: 2-3 weeks </li></ul><ul><li>Global Volunteers: 3 weeks </li></ul><ul><li>Cross Cultural Solutions: 3 weeks </li></ul><ul><li>Operation Crossroads Africa: 6 weeks </li></ul>
  • 15. &nbsp;

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