2. Flow
• What is CSR?
• Importance
• Classification
• CSR in India
3. Corporate Social Responsibility
• What is Corporate social responsibility?
– Corporate initiative to assess and take responsibility for the company's effects on the
environment and impact on social welfare.
– An idea whereby companies integrate economical, social & environmental concern in
their business operation.
• C+S+R
– Corporate :-Organized Business
– Social :-Dealing with people
– Resp. :-Accountability between two
4. Dfinitions:-
• “The Tata credo is that give back to the people what you have earned from them,
moreover for any business to sustain in the long run they have to look beyond
business” Mr. Jamshetji Tata
• “Corporate social responsibility must not be defined by tax planning strategies
alone. Rather it should be defined with in the framework of a corporate
philosophy, which factors the need of the community and the region in which a
corporate entitiy functions” Dr. MMS
5. Mere or bhi naam:-
– Corporate Conscience
– Corporate Citizenship
– Social Performance
– Sustainable Responsible Business
6. Legal Mandate
• 5 important elements under Sec-135 Schedule VII of companies act-
– CSR Applicability
– CSR committee
– CSR Policy & Activity
– CSR Expenditure
– CSR Reporting
• Every companies with either of the following 3, during the financial year-
– Net worth Rs. 500 cr or more
– Turnover Rs. 1000 Cr or more
– Net profit of Rs. 5 Cr or more
7. CSR Pyramid
Philanthropic Res- Be a good corporate citizen
the contribute resource to the community
Ethical Res- Be ethical
Legal Res- Obey the rules
Economic Res- Be Profitable
9. CSR Stakeholders
• Government-
• Legal, Information Disclosure & Environmental Protection
• Employees-
• Safety, Health & Environmental
• Customers-
• Quality Control & Customer satisfaction
• Shareholders-
• Proactive communication & Information disclosure
• Suppliers-
• Market information exchange
10. Importance of CSR
• Responsibility recognized by the companies for acting the socially responsible manner.
• Treat employee fairly and with respect & provide them respect
• Respect human rights
• Sustain the environment for next generation
11. Benefits of CSR
Benefits
of CSR
Winning New
Business
Enhanced
relationship
with stake
holders
Happy
workforce
Media
Interest &
reputation
Access to
funding
opportunities
Enhancing
influence in
the industries
Differentiatin
g yourself
from the
competition
Saving
Money on
energy and
operating
cost
Increase the
customer
relation
12. CSR in India
• Education
• Focus of nation building
• Employment
• Health care
• Rural Development
• Community Support
• Socio-economic development
• Research
• Welfare Activities
• Arts & Cultures
13. FMCG Brands-
• Dabur-
• Sundesh:-providing education to children between 6-14 years
• P&G-
• Shiksha:- helped more than 3.5 lacs underprivileged children access their right to education
• P&G-
• Privartan:- The program has impacted over 2.5 Million girls across 1500 schools in india. Enable
them to adopt the right feminine hygiene practice to stay healthy and stay in school
14. Tata Group Comp
• Tata Steel- spends 5-7% of its profit after tax on several CSR activity
– Social welfare organization
– Healthcare projects
– Economic Environment
• Tata Motors-
– Pollution control
– Restoring ecological balance
• Tata Tea:-
– Tata Tea has been working hard since 1980 to fullfill the need of specially-abled people.
It has setup the Srishti welfare Centre in Munnar-Kerala.
15. Others:-
• Infosys-
• Infosys promoted, in 1996, the Infosys foundation as a not for profit trust to which it contributes
up to 1% of the profit every year and spends on education, research and community
development projects.
• ITC” e-choupal-
• ITC is engaged in the elevating its partnership with the Indian farmer to the new paradigm by
leveraging information technology through its trial blazing “e-choupal” initiative. It is significantly
widening its farmer partnerships embrace a host of value adding activities. Helping poor tribes
to make their wasteland productive, investing in their rain water harvesting, empowring women,
providing infrastructure support to make school for village children
16. Others:-
• L&T-
• L&T promotes construction vocational training in India by establishing a Construction Skills
Training Institute at Manapakkam Chennai and many others part and provides free of cost basic
training in framework, carpentry, plumbing etc…..
