Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtual Options
About Dawn Raquel Jensen Dawn Jensen, founder of Virtual Options Coaching & Training and a sought after speaker, has been specialized on training academics and librarians since 2002 and now focuses and consults on Social Media and digital marketing for clients since 2007. Through her unique skill set along with her practical, hands-on technical knowledge, Dawn has been coaching and training with businesses on how they can include their Social Media in more of their marketing efforts. Since 1996, Dawn has been training local and national clients in software and technology. She spent eight years as a US Navy Reserve Journalist and Public Affairs Specialist taking part in a mobile public affairs unit covering military, national, and world events for joint military forces both here in the United States and abroad. Dawn received her Bachelor’s degree in Journalism from the University of Central Florida. She is also a graduate of the Joint Forces Military Training from DINFOS (Defense Information School) which specializes in Public Affairs and Visual Information. Dawn’s passion extends outside the business realm where you can find her outdoors on a paddleboard, underwater in her scuba gear, or occasionally performing as an amateur bellydancer. She’s been an entrepreneur most of her professional life and is married with a teenage daughter. Visit Digital Citizen University Class Schedule Here: http://www.eventbrite.com/o/sherri-henley-intelligence-4545762141
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Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtual Options
- 1. Your Content: Become An Online Influencer Using Social Media Prepared by Dawn Raquel Jensen for DCU www.digitalcitizenuniversity.com
- 2. Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
- 3. Your Social Business Landscape
- 4. Your 30,000 Foot View
- 5. Approach: Building Social Capital Inform Educate Empower Advocate Entertain Inspire
- 7. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
- 8. Who are you for the people you serve? Does your online presence reflect that?
- 9. The 3-Step Social Business Process™ Audit Presence Discover Blueprint Path Strategy Post Platform Manage
- 10. Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest/Instagram SlideShare Twitter YouTube/Vimeo/Snapchat Yelp/Foursquare Vine/Periscope/Meerkat *Google+ www.virtualoptions.net | ©2015 Virtual Options Coaching & Training | dawn@virtualoptions.net
- 12. Your Content: Your Authority What do you do that makes you unique in your industry? How do you showcase that? Your Fabulous Five! Who are they? Where do they reside? Does your content convey your platform?
- 13. Research first: Baseline Alerts.google.com Alternative: talkwalker.com/alerts • Your Business • Competition • Industry News • Influencer & icons • Trends • News & Noteworthy
- 14. Research first: “Real-time” Data The Litmus Test SocialMention.com
- 15. Research first: Real-time Data Social-searcher.com
- 16. PERSONAL & BUSINESS BRANDING Building Authority
- 17. Establish or Enhance Yourself & Your Company Presence Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.Moz.com/local (Business) www.BrandYourself.com (Personal)
- 18. Digital Embassy & Outposts: Overview Visibility Start Small •Audit Your Business •Secure Your Name •Establish a Presence Credibility Build Deliberately •Build Digital Blueprint •Optimize Profiles •Create a Strategy Authority Be Consistent •Content •Tools/Automate •Publish
- 20. Establish Social Authority Consistent (Blog) Posts Guest Posting Creating Content Calendar Repurpose/Syndicate Content Across Platforms
- 21. The 3-Step Social Business Process™ Audit Presence Discover Blueprint Path Strategy Post Platform Manage
Editor's Notes
- Wikipedia states that Digital Marketing:” Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.[1] Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2] According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.”