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Your Content: Become An Online
Influencer Using Social Media
Prepared by Dawn Raquel Jensen for DCU
www.digitalcitizenuniv...
Dawn Raquel Jensen
Social Media Speaker
Digital Marketing Coach
Social Business Trainer
Your Social Business Landscape
Your 30,000 Foot View
Approach: Building Social Capital
Inform
Educate
Empower
Advocate
Entertain
Inspire
Digital Embassy & Outpost: Overview
Visibility
Start Small
Credibility
Build
Deliberately
Tribe Builder
Be Consistent
Who are you for the people you serve?
Does your online presence reflect that?
The 3-Step Social Business Process™
Audit
Presence
Discover
Blueprint
Path
Strategy
Post
Platform
Manage
Social Platforms:
Digital Embassies and Outposts
Website
Facebook
LinkedIn
Pinterest/Instagram
SlideShare Twitter
YouTube/...
Your Content: Your Authority
 What do you do that makes you unique
in your industry?
 How do you showcase that?
 Your F...
Research first: Baseline
Alerts.google.com
Alternative:
talkwalker.com/alerts
• Your Business
• Competition
• Industry New...
Research first: “Real-time” Data
The Litmus Test
SocialMention.com
Research first: Real-time Data
Social-searcher.com
PERSONAL & BUSINESS BRANDING
Building Authority
Establish or Enhance Yourself
& Your Company Presence
Social media can help you create a
stronger online presence, so old ...
Digital Embassy & Outposts: Overview
Visibility
Start Small
•Audit Your Business
•Secure Your Name
•Establish a Presence
C...
Establish Social Authority
Consistent (Blog) Posts
Guest Posting
Creating Content Calendar
Repurpose/Syndicate
Content...
The 3-Step Social Business Process™
Audit
Presence
Discover
Blueprint
Path
Strategy
Post
Platform
Manage
Let’s Connect!
LinkedIn.com/in/dawnjensen
Fb.me/virtualoptions
dawn@virtualoptions.net
@virtualoptions
www.virtualoptions....
http://www.virtualoptions.net
www.digitalcitizenuniversity.com
Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtua...
Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtua...
Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtua...
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Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtual Options

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About Dawn Raquel Jensen

Dawn Jensen, founder of Virtual Options Coaching & Training and a sought after speaker, has been specialized on training academics and librarians since 2002 and now focuses and consults on Social Media and digital marketing for clients since 2007. Through her unique skill set along with her practical, hands-on technical knowledge, Dawn has been coaching and training with businesses on how they can include their Social Media in more of their marketing efforts.

Since 1996, Dawn has been training local and national clients in software and technology. She spent eight years as a US Navy Reserve Journalist and Public Affairs Specialist taking part in a mobile public affairs unit covering military, national, and world events for joint military forces both here in the United States and abroad.

Dawn received her Bachelor’s degree in Journalism from the University of Central Florida. She is also a graduate of the Joint Forces Military Training from DINFOS (Defense Information School) which specializes in Public Affairs and Visual Information.

Dawn’s passion extends outside the business realm where you can find her outdoors on a paddleboard, underwater in her scuba gear, or occasionally performing as an amateur bellydancer. She’s been an entrepreneur most of her professional life and is married with a teenage daughter.

Visit Digital Citizen University Class Schedule Here: http://www.eventbrite.com/o/sherri-henley-intelligence-4545762141

Published in: Social Media
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Digital Citizen University Presents "What You Need to Know to Become an Online Influencer" By Dawn Raquel Jensen of Virtual Options

  1. 1. Your Content: Become An Online Influencer Using Social Media Prepared by Dawn Raquel Jensen for DCU www.digitalcitizenuniversity.com
  2. 2. Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
  3. 3. Your Social Business Landscape
  4. 4. Your 30,000 Foot View
  5. 5. Approach: Building Social Capital Inform Educate Empower Advocate Entertain Inspire
  6. 6. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
  7. 7. Who are you for the people you serve? Does your online presence reflect that?
  8. 8. The 3-Step Social Business Process™ Audit Presence Discover Blueprint Path Strategy Post Platform Manage
  9. 9. Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest/Instagram SlideShare Twitter YouTube/Vimeo/Snapchat Yelp/Foursquare Vine/Periscope/Meerkat *Google+ www.virtualoptions.net | ©2015 Virtual Options Coaching & Training | dawn@virtualoptions.net
  10. 10. Your Content: Your Authority  What do you do that makes you unique in your industry?  How do you showcase that?  Your Fabulous Five!  Who are they?  Where do they reside?  Does your content convey your platform?
  11. 11. Research first: Baseline Alerts.google.com Alternative: talkwalker.com/alerts • Your Business • Competition • Industry News • Influencer & icons • Trends • News & Noteworthy
  12. 12. Research first: “Real-time” Data The Litmus Test SocialMention.com
  13. 13. Research first: Real-time Data Social-searcher.com
  14. 14. PERSONAL & BUSINESS BRANDING Building Authority
  15. 15. Establish or Enhance Yourself & Your Company Presence Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.Moz.com/local (Business) www.BrandYourself.com (Personal)
  16. 16. Digital Embassy & Outposts: Overview Visibility Start Small •Audit Your Business •Secure Your Name •Establish a Presence Credibility Build Deliberately •Build Digital Blueprint •Optimize Profiles •Create a Strategy Authority Be Consistent •Content •Tools/Automate •Publish
  17. 17. Establish Social Authority Consistent (Blog) Posts Guest Posting Creating Content Calendar Repurpose/Syndicate Content Across Platforms
  18. 18. The 3-Step Social Business Process™ Audit Presence Discover Blueprint Path Strategy Post Platform Manage
  19. 19. Let’s Connect! LinkedIn.com/in/dawnjensen Fb.me/virtualoptions dawn@virtualoptions.net @virtualoptions www.virtualoptions.net Instagram.com/dawnjensen Pinterest.com/dawnrjensen
  20. 20. http://www.virtualoptions.net www.digitalcitizenuniversity.com

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