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Modern Man & Woman

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    Modern Man & Woman - Presentation Transcript

    1. MODERN MAN & WOMAN
    2. COSMOPOLITAN
      • Cosmopolitan began as a family magazine, launched in 1886.
    3. ESQUIRE
      • Esquire is a men's magazine by the Hearst Corporation with a strong literary tradition. Founded in 1933, it flourished during the Great Depression under the guidance of founder and editor Arnold Gingrich
    4. AIM
      • To find out the peculiar features and details of the image of a modern man and a modern woman
    5. Tasks
      • To analyze 6 issues of each magazine
      • To prepare a questionnaire
      • To hold a survey
      • To analyze the results
    6. COSMO
      • Beautiful woman, model
      • Business woman, professional
      • Happy & satisfied
      • Sexy
      • Wife & mother
    7. ESQUIRE
      • F astidious
      • Intelligent
      • Stylish
      • C ourageous
      • Successful
    8. WHAT DO REAL PEOPLE THINK
      • MEN ABOUT MEN
      • Honest
      • Educated
      • Fare
      • Cheerful
      • Reliable
      • Responsible
      • Energetic
      • Confident
      • Neat
      • Strong
      • WOMEN ABOUT MEN
      • Honest
      • Sympathetic
      • Educated
      • Cheerful
      • Fare
      • Independent
      • Reliable
      • Tall
      • Wide shoulders
      • White tooth
      • Low voice
    9. WHAT DO REAL PEOPLE THINK
      • WOMEN ABOUT WOMEN
      • Sense of humor
      • Slender
      • Smiling
      • Independent
      • Confident
      • Intelligent
      • Kind
      • Neat
      • Careful
      • Successful
      • MEN ABOUT WOMEN
      • Slender
      • Beautiful
      • Big bust
      • Eyes
      • Sense of humor
      • Intelligent
      • Kind
      • Conscious
      • Fair hair
      • Caring
    10.  
    11.  
    12. THANK YOU FOR YOUR ATTENTION
    SlideShare Zeitgeist 2009

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