For career success, you HAVE to stand out from the crowd (this is good relationship advice as well)! You can't sound, look, talk, and think like everyone else. But is this a Christian concept? This presentation, part of my The Brand Called You program (http://www.change-your-life-forever.com/career-success-brand-yourself.html) will show you the POWER of Jesus' "Brand".

1. Standing Out in a Crowded World
A Christian Perspective

2. An Excerpt from Dr. Nix’s Program:
Rev. Sheldon Nix, Ph.D., M.S.W.
Pastor, Life Worth Living Fellowship
Life, Career & Business Coach
www.change-your-life-forever.com

4. The New Brand World
“I’ve been in thousands of meetings in which
somebody’s future was being decided. And it may
shock you to learn that in these meetings…decisions
about your future are likely to be made in the most
casual way, after [somebody]...expresses an opinion
about you.
An instant assessment of you in one of
these moments means more to your career than a
foot-high stack of performance appraisals in your
personnel file.” – David D’Alessandro

5. The Short Definition:
Your BRAND is
what people think of you
when they think of you.
Brand Identification: What Is a Brand?
© 2010 Sheldon Nix. All rights reserved.

7. Matt. 16:13 Now when Jesus came into the
district of Caesarea Philippi, he asked his
disciples, "Who do people say that
the Son of Man is?"
14 And they said, "Some say John the Baptist,
but others Elijah, and still others Jeremiah or
one of the prophets."
15 He said to them, "But who do you say that I am?"
Brand Identification: What’s My Brand?

8. Brand Attributes: Are You a Match?
The Jesus Brand:
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Your Brand:
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Inc.
• Loving
• Powerful
• Committed
• Etc.
• Loving
• Powerful
• Committed
• Etc.

9. 2 Things to Look for in Your Brand
Not Relevant
Not Different
Different
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10. 2 Things to Look for in Your Brand
Relevant
Not Different
Not Relevant
Different
Not Relevant
Not Different
Different
R
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11. 2 Things to Look for in Your Personal Brand
© 2012 Dr. Sheldon Nix. www.change-your-life-forever.com
Relevant
Not Different
Not Relevant
Different
Very Relevant
Very Different
Not Relevant
Not Different
Different
R
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E
V
A
N
T

12. So How Did Jesus Make
His Brand Stand Out?
Look at the Following Texts

13. First, Let’s Understand How HARD It
Was In the World Jesus Lived In to Be
Different
It Was a Highly-Structured World that
Limited Moving Out of Your Category

14. The World of Jesus:
A Peasant Society
Dr. Marcus Borg, “A Portrait of Jesus”. Found on the web 11/6/2010 http://www.aportraitofjesus.org/social.shtml
If you were a peasant, it was very hard to become an
elite. Middle class (entrepreneurs) very, very small at
that point.

15. The World of Jesus:
A Purity Society
Rich
Righteous
Male
Poor
Sinners, Outcasts
Female
Pure Impure
VS.
Dr. Marcus Borg, “A Portrait of Jesus”.

16. The World of Jesus:
A Patriarchal & Hierarchical Society
Rulers
Romans
Government
Army
Citizens
Priests
High Council
Temple
Synagogues
Fathers
Farmers
Fishermen
Craftsmen
“Prophets”Rebels Criminals

17. The World of Jesus:
A Patriarchal & Hierarchical Society
Rulers
Romans
Government
Army
Citizens
Priests
High Council
Temple
Synagogues
Fathers
Farmers
Fishermen
Craftsmen
“Prophets”Rebels Criminals
Very Hard to “Move Up” the Ladder in
These Hierarchies!

18. Now, Let’s Look at How Often Jesus
Stood Out Despite These Strict Barriers
to Moving Out of Your “Station”

19. Mark 6:1 He…came to his hometown...2 …and
many who heard him were astounded. They
said, "Where did this man get all this?...
3 Is not this the carpenter, the son of Mary
and brother of James and Joses and Judas
and Simon, and are not his sisters here with
us?" And they took offense at him.
4 Then Jesus said to them, "Prophets are not
without honor, except in their hometown, and
among their own kin, and in their own house."

20. Mark 6:1 He…came to his hometown...2 …and
many who heard him were astounded. They
said, "Where did this man get all this?...
3 Is not this the carpenter, the son of Mary
and brother of James and Joses and Judas
and Simon, and are not his sisters here with
us?" And they took offense at him.
4 Then Jesus said to them, "Prophets are not
without honor, except in their hometown, and
among their own kin, and in their own house."
See how they couldn’t
accept the idea that
Jesus was different?

21. Mark 6:1 He…came to his hometown...2 …and
many who heard him were astounded.
They said, "Where did this man get all this?
What is this wisdom that has been given to
him? What deeds of power are being done by
his hands!
They were astounded
because of where he came
from as well as the depth of
his teachings.

22. Luke 2:15 When the angels had left them…the
shepherds said to one another, "Let us go now
to Bethlehem and see this thing that has taken
place…”
16 So they went with haste and found Mary and
Joseph, and the child lying in the manger.
17 When they saw this, they made known what
had been told them about this child;
18 and all who heard it were amazed
at what the shepherds told them.

23. Mark 5:35 …some people came from the
leader's house to say, "Your daughter is
dead….“ 36 But…Jesus said to the leader of
the synagogue, "Do not fear, only believe."
38 When they came to the house of the leader of
the synagogue, he saw a commotion, people
weeping and wailing loudly.
39 When he had entered, he said to them, "Why
do you make a commotion and weep?
The child is not dead but sleeping."

24. Mark 5:40 And they laughed at him. Then
he put them all outside, and…went in where
the child was.
41 He took her by the hand and said to her,
"Talitha cum," which means, "Little girl, get
up!"
42 And immediately the girl got up and began to
walk about... At this they were
overcome with amazement.

25. Luke 9:37 On the next day, when they had come
down from the mountain, a great crowd met
him. 38 Just then a man from the crowd
shouted, "Teacher, I beg you to look at my
son…a spirit seizes him…It convulses him
until he foams at the mouth; it mauls him and
will scarcely leave him.
40 I begged your disciples to cast it
out, but they could not."

26. Luke 9:41 Jesus answered “…Bring your son
here."
42 While he was coming, the demon dashed him
to the ground in convulsions. But Jesus
rebuked the unclean spirit, healed the boy, and
gave him back to his father.
43 And all were astounded at the
greatness of God. While everyone was
amazed at all that he was doing…

27. Mark 1:22 They were astounded at his
teaching, for he taught them as one having
authority, and not as the scribes.

28. Mark 1:22 They were astounded at his teaching, for he
taught them as one having authority…
23 Just then there was in their synagogue a man
with an unclean spirit, 24 and he cried out…
25 But Jesus rebuked him, saying, "Be silent,
and come out of him!“
26 And the unclean spirit, convulsing him and
crying with a loud voice, came out of him.

29. Mark 1:26 And the unclean spirit, convulsing him
and crying with a loud voice, came out of him.
27 They were all amazed, and they
kept on asking one another, "What is this? A
new teaching—with authority! He commands
even the unclean spirits, and they obey him."
28 At once his fame began to spread
throughout the surrounding region of Galilee.

30. Mark 1:29 As soon as they left the synagogue,
they entered the house of Simon….
30 Now Simon's mother-in-law was in bed with a
fever, and they told him about her at once.
31 He came and took her by the hand and lifted
her up. Then the fever left her, and she began
to serve them.
32 That evening…they brought to him all
who were sick or possessed with demons.

31. 32 That evening, at sundown, they brought to him
all who were sick or possessed with demons.
33 And the whole city was
gathered around the door.
34 And he cured many who were sick with
various diseases, and cast out many demons….

32. 32 That evening, at sundown, they brought to him
all who were sick or possessed with demons.
33 And the whole city was
gathered around the door.
34 And he cured many who were sick with
various diseases, and cast out many demons….
This is what happens when Brand You stands
out. It drives people to your door!

33. The Other Key to Jesus’ Brand Power:
Relevance: His Brand Met the Needs

34. So Does the Bible Teach
that Our “Brand” Should
Stand Out?
Look at the Following Texts

35. The of Being a Brand
1 Peter 2:9 (AMP) But you are a chosen race, a
royal priesthood, a dedicated nation,
[God's] own purchased, special people,

36. 1 Peter 2:9 (AMP) But you are a chosen race, a
royal priesthood, a dedicated nation,
[God's] own purchased, special people,
that you may set forth the wonderful deeds and
display the virtues and perfections of Him Who
called you out of darkness into His marvelous
light.
The of Being a Brand

37. Matthew 5:13-15
13 You are the salt of the earth...
14 You are the light of the world. A city
built on a hill cannot be hid.
15 No one after lighting a lamp puts it under the
bushel basket, but on the lampstand, and
it gives light to all in the house.
The of Being a Brand

38. Matthew 5:14 You are the
light of the world.
A city built on a hill
cannot be hid…. 15and
it gives light to
all in the house.
The of Being a Brand

39. Next Steps:
1. Decide what employers want.
2. Determine what you bring.
3. Identify how different you
are.
4. Look at your total package.
The of Being a Brand

40. An Excerpt from Dr. Nix’s Program:
Rev. Sheldon Nix, Ph.D., M.S.W.
Pastor, Life Worth Living Fellowship
Life, Career & Business Coach
www.change-your-life-forever.com