The document describes a study comparing McDonald's and KFC across various metrics rated by customers. It provides the group members who conducted the research, backgrounds on the two fast food chains, the research methodology used including variables studied and sample size, tables presenting the mean, median, mode and other statistical analyses of the ratings for each chain. The conclusion is that both chains received good ratings on different variables, so customer preference depends on their priority for a particular variable.

2. GROUP MEMBERS
 AVI PIPADA - 13011
 YUSUF SHAIKH - 13043
 SHEFALI RAMAWAT – 13065
 ZAIN SHAIKH - 13086
 KHUSHBOO JAIN - 13091

3. • The McDonald's Corporation is the world's
largest chain of hamburger fast food
restaurants, serving around 68 million
customers daily in 119 countries.
• Headquarter in the United States, the company
began in 1940 as a restaurant operated
by Richard and Maurice McDonald
• Sells hamburgers, cheeseburgers, chicken,
frenchfries, breakfast items, softdrinks,milkshak
es, and desserts. In response to changing
consumer tastes, the company has expanded its
menu to include salads, fish, wraps, smoothies,
and fruit

4. • KFC (whose name was originally an
acronym for Kentucky Fried Chicken) is a fast
food restaurant chain which specializes in fried
chicken.
• Headquartered in Louisville, Kentucky, United
States (US). It is the world's second largest
with over 18,000 outlets in 120 countries and
territories as of December 2012.
• KFC serves chicken products such as chicken
fillet burgers and wraps, as well
as salads and side dishes such as French
fries and coleslaw, desserts and soft drinks.

5. RESEARCH
METHODOLOGY
Data collection
• Preparing a questionnaire of two different fast food chains using
different variables
• Where people had to rate it on the scale of 1 to 10
• Data was collected from the people who had visited both McDonald
and KFC .
• The sample size taken into consideration was 60
• The mean was calculated and was further considered for the rest of
calculations

7. SR. NO. VARIABLES MC DONALD’S KFC
1 RATE
2 BURGERS
3 MEAL
4 DRINKS
5 VALUE FOR MONEY
6 AMBIENCE
7 CUSTOMER SERVICE
8 QUANTITY
9 BRAND LOYALTY
10 AVAILABILITY OF
OUTLETS
MC DONALD’S
VS
KFC
HOW WOULD YOU RATE THE FOLLOWING ON THE SCALE OF 1 -10?

8. McDonald
Variables Mean Median Mode S.D Correlation
analysis
ANOVA Kurtosis Skewness
Rate 7.60 8 8 1.34
Burgers 7.82 8 9 1.33
Meal 7.38 8 1.56
Drinks 7.13 7 1.81
Value for
Money
7.82 8 1.89 0.37
Ambience 7.18 7 1.71
Customer
Service
7.37 8 1.81
Quantity 7.33 7 1.35 0.37
Brand
Loyalty
7.98 8 1.44
Availability
of Outlets
8.05 8 1.63

9. KFC
Variables Mean Median Mode S.D Correlation
Analysis
ANOVA Kurtosis Skewness
Rate 6.57 7 7 1.97
Burgers 6.13 6.5 7 1.80
Meal 6.46 7 1.97
Drinks 7.13 7.5 1.82
Value for
Money
6.88 7 1.55 0.51
Ambience 6.9 7 2.08
Customer
Service
7.01 7 1.82
Quantity 6.92 7 1.57 0.51
Brand
Loyalty
6.87 7 1.64
Availability
of Outlets
6.63 7 1.74

10. MEAN
MEAN:
• The most popular and widely used measure of representing
the entire data by one value is called as Arithmetic Mean.
• INTERPRETATION:
 The mean rating of McDONALD is high.
VARIABLES McD KFC
RATINGS 7.60 6.57

11. Median
• It is a measure of central tendency which appears in the middle of order sequence
of values i.e. half of the observation in the set of the data are lower and half are
greater than it .Hence median is called as ‘Positional Average’ .It is calculated as
• N/2 - Locate the median Class = Median Position
• Median = L+ [{(N/2 – P.C.F)/F}×i]
Where,
L=Lower limit of the class interval of median class
P.C.F=Preceding Cumulative Frequency
F=Frequency of median class
i =class interval
• INTERPRETATION:
 The Median of VALUE FOR MONEY of McDONALD is high.
VARIABLES McD KFC
VALUE FOR MONEY 8 7

12. Mode
• Mode is defined as the value which occurs maximum number of time i.e.
which has maximum frequency .
• Results:
 This shows the mode of ambience of is more.
VARIABLE McD KFC
AMBIENCE

13. Standard Deviation
• It is a measure of how much spread or variability is present in the sample. If all the
number in the sample are very close to each other in such cases SD is zero (0) and
if the numbers are well dispersed than SD tends to be large. It is calculated as:
•
Standard Deviation (б) = ∑( x-x )
n-1
• Results:
 The Standard deviation of KFC is higher which means that the
availability of outlets is less.
2
VARIABLE McD KFC
AVAILABILITY OF
OUTLETS
1.63 1.74

14. SKEWNESS
• Measures of asymmetry of data
– Positive or right skewed: Longer right tail
– Negative or left skewed: Longer left tail
Formula:-
• 3(Mean-Mode)
• Std deviation
VARIABLE McD KFC
AMBIENCE

15. KURTOSIS
• In statistics, kurtosis is any measure of the
"peakedness" of the probability distribution of
a real-valued random variable.
We can say that the majority of the rating of the
people lie around the mean
VARIABLE McD KFC
AMBIENCE

16. COEFFICIENT OF
VARIATION
• Coefficient of Variation: The standard
deviation of data divided by it’s mean. It is
usually expressed in percent.
Coefficient of Variation= 100
x

VARIABLE McD KFC
Availability of Outlets 20.24% 26.24%

17. Karl- Pearson’s Coefficient
Of Correlation
• Correlation is a statistical tool with the help of which the
relationship between two or more variables is studied.
• The measure of correlation is called as co-efficient of
correlation and denoted by ‘r’.
• Types of correlation :
1) Positive correlation
2) Negative correlation

18. Co-efficient of Correlation(r) = ∑ x y
∑x² . ∑y²
Interpretation:-
They both show a negative correlation.
VARIABLE McD KFC
QUANTITY
V/S
VALUE FOR MONEY
0.37 0.51

19. Conclusion
• The conclusion so drawn from the data was
that both the places rated good on different
variables and some did not. So it could be
concluded that depending on customers
priority for a particular variable the person
could visit the restaurant which was good for
that particular variable.

20. THANK
YOU !