2. Network
• “Network” is an interconnected or interrelated chain,
group, or system.
Social Networking
YouTube - Social Networking in Plain English
3. Timeline of development of SNS
2004
Orkut.com
2002 Mixi-Japan.
1997
Friendster Bebo- U.K
60 of
.com Hi5- Europe
Separation
1995 1999 2003 2005
Classmates 2 Myspace. Yahoo 3600
.com different com SN as a
models component
of internet
strategy
4. Typical structure of a social
networking service
• Basics
• 1. Profiles.
• 2. Photos. http://www.fropper.com/
• 3.Friends.
• 4.Privacy
• 5. Message
5. • Additional features
• . Groups, Forums.
1
• BigAdda.com
- Indian Youth Networking Site - Indian Blogs
• 2. Geosocial networking
• 3. Photo-sharing, video sharing, blogging, instant
messaging, mobile specific sites etc.
• http://blogs.ibibo.com/Secure/CreateMessage.aspx
• 4. Games, jukebox, and shopping facilities.
• ibibo- games
6. TYPES
Social Networking Sites
Traditional: General audience Specialty: Cater to special need.
1. Users sharing same
1. Open and free
beliefs, values, goals
membership.
and interest.
2. Features meant to
2. Paid membership, e.g.
personalize your
grono.net
webpage.
3. Best suited for individuals 5. Eliminate
seeking to make new confusion and
friends. awkward moments.
7. Target Audience
• High school, and college going students are most into
networking.
• Many SNSs target people from specific geographical
regions or linguistic groups, or people with specific
needs, or likes and dislikes e.g South Korea
• 18-35 yrs age, working/ studying and looking out for
place to hang out, network, etc.
8. Name Features
of Site
Members Others Blogs Search Target Photo and video
hip type features audience uploading/
sharing
Fropper. Paid and Yes Yes Young Yes
com Free Fropper, adults,
‘Relationshi seeking my zone
p' one click friends,
love’, by and
manu dating
sharama services
Free e-cards
ISO 90001:
Lounge
Humsu Free Features job yes yes SNS for yes
bka.com ads of Indians
Indians.
Mingle free jukebox Yes Yes College Yes
box.com crowd me
9. Name Features
of Site
Members Others Blogs Search Target Photo and video
hip type features audience uploading/
sharing
Orkut.co Free Yes yes General Yes
m audience
Faceboo free yes Within College Yes
k.com commu audience, profile
nity workers
only. of
organizat
ion
Yaari.co Free Games. Yes Yes College Yes
m Integrated going Yaari
SMS.Yaar and
bazaar to young
sell & buy adults
stuff online
amongst
users.
10. Name of Features
Site
Members Others Blogs Search Target Photo and
hip type feature audience video
s uploading/
sharing
Techtrib Free 1.Frontfoot yes yes Career Photos
e.com 2. Experts developme profile2
nt seekers
BigAdd Free Allows users to yes yes Young Yes
a.com customize their college BigAdda.com
profile by crowd - ad
using
background
colour themes
and theme
templates.
Zapak.com
Yahoo Free yes yes General Yes
360 Yahoo! 360° -
rita_g's Profile
11. Name Features
of Site
Member Others Blogs Search Target Photo and
ship type feature audience video
s uploading/
sharing
Café Free Games for yes yes Bloggers Photo
ibibo kids and who will
adults. generate my ibibo
ibibo kids viewers
- my personal spac
ibibo games ibibo
12. Why are these Sites so popular?
• Easy to use, easy to navigate.
• Make new friends.
• Free to use.
• They come in very wide variety and format.
Something for everybody.
• Incentives.
13. USES OF SNS
• New friends.
• Singles looking to date or find life partner.
• Matchmakers
• Families
• Business people and co-workers
• Classmates and study partners.
• Anyone looking for long lost friends.
14. APPLICATION OF THESE SITES
Business applications
• 1. Entrepreneurs and small businesses: to expand contact
base.
• 2. Customer relationship management tool for
companies.
• 3. Advertising in the form of banners and text ads. Yaari
, BigAdda
• 4. Information base. Find valauble asset.
• 5. Recruitment. techTribe –
15. APPLICATION OF THESE SITES
Medical application
• 1. Manage institutional knowledge, disseminate peer to
peer knowledge and to highlight individual physicians
and institutions.
• 2.Members are screened against the state licensing board
list of practitioners.
• 3. Pharmaceutical companies: Influence the opinion
leaders of social networks.
16. APPLICATION OF THESE SITES
Social networks for social good.
• 1. SNS for connecting otherwise fragmented industries
and small organizations without the resources to reach a
broader audience with interested and passionate users.
2. Social networking site for every African country.
Kenya’s social networking site.
Web Crossing Neighbors
17. APPLICATION OF THESE SITES
Academic application
• Wharton's computing department: Aspect.
easily share work knowledge such as programming
skills
hobbies and non-work related interests.
it's nice for them to keep in touch with what others
are working on.
"It gives people a sense of affiliation with their
coworkers and the organization."
Investigation Application
• College authorities to track errant students
18. Advantages of Social Networking
Sites
To Businesses
• Network of loyal clientele. Credibility, Ringing
endorsement.
• Social networking sites take “word of mouth” online.
• The potential of reaching many more customers.
Logout – Fropper.com
• Generate interest in your business, including the
products or services that you sell.
19. Advantages of Social Networking
Sites
Others
• Advice: From expert users or user with past background
in are under question.
ibibo sawaal - ask, answer, become an expert
• Blogging for travelers and to capture special moments
travel blog
20. Disadvantages of Social Networking
Sites (if used incorrectly)
• Privacy google
• Long-term consequences of these sites is a matter of
concern.
• Twenty middle school students in California were
suspended. In Kansas, authorities arrested five
teenagers.
• Sensitive information about employee.
Rediff Connexions - i hate this man
21. Disadvantages of Social Networking
Sites (if used incorrectly)
• I phishing scam. Worms.
• Identity Theft commercial
• Sexual offenders and stalkers
• False advertisements may end up uploading viruses
and spyware on a user’s computer.
• Fake profiles.
22. INDIAN SCENARIO
d
• A good chunk of SNS users come from the tier- II cities an
small towns.
• On an average Indian networking sites see 1 lakh surfers,
and of these 60% get converted into members.
• 40 million net users in the country.
• Online business is already equal to $ 66 million in India.
• India is a family-based and community-based culture.
23. PROFILE OF AN AVERAGE
INDIAN INTERNET USER.
– Age: The average Indian online is aged between 18
and 35
– Earnings: between Rs 1,00,000 and Rs 2,00,000 per
year (42% of its users)
– Background: likely to be a technical person or
engineer (23%)
– Education: likely to be a graduate (52%)
24. Future trends and scope
• Today indianizing the internationally available web
facilities is the latest trend, of which travel sites like
travelguru, yatra.com, kayak.com, makemytrip.com are
examples.
• Language-based social networking sites.
• Bollywood and entertainment specific social networking
site
• wahindia
• Ethnic cooking, focusing on varied Indian cuisine is a
25. Business model
Sell online advertising on site.
OTHER WAYS TO MAKE MONEY
• 1. Creating an online marketplace. Selling professional
information and social connections to businesses. facebook
• 2. Mobile phone Fropper- mobile
• 3.Shopping
• 4. Indias online advertising business for year ended march
2006 was 218 crore, and is estimated to grow to more than
2050 crore in next 5 years.
26. SAFETY MEASURES
• Do not post pictures, first name, location.
• Check the published policies and practices on asking
for personal information from clients.
minglebox | Welcome to minglebox.com | people
• Re check URL. yaari.com
• Limit the amount of personal information you place in
your profiles on these sites.
• “With great power, comes great responsibility.”
27. SPECIAL MENTIONS
iFood.tv
• Founders: Nitin Agarwal, Sharib Khan and Alok
Ranjan
• Birth:The idea of iFood.tv was germinated at
globally diverse campus of Columbia University
in New York City.
• It focuses on connecting people through food.
28. SPECIAL MENTIONS
• Dogster, Inc., makers of Dogster & Catster
dogster
• Application that's truly gone to the dogs.
• Fastest growing pet destination on the internet
and are now a top-five overall pet destination.
• Features reveiw
29. SPECIAL MENTIONS
•
SIXER.com
http://www.sixer.com
• Launch: 20th sept 2006, by a Hyderabad based
firm.
• Local teams could actually podcast their local
match moments on the net!!!..sixer
30. CONCLUSION
• These networks are ingrained in Internet
society. They're here to stay.
• India is an enigma wrapped in a puzzle.
How will the Indian consumers and users
mold the social networking landscape in
India, is for us to see.
