Social Networking


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Social Networking

  2. 2. Network • “Network” is an interconnected or interrelated chain, group, or system. Social Networking YouTube - Social Networking in Plain English
  3. 3. Timeline of development of SNS 2004 2002 Mixi-Japan. 1997 Friendster Bebo- U.K 60 of .com Hi5- Europe Separation 1995 1999 2003 2005 Classmates 2 Myspace. Yahoo 3600 .com different com SN as a models component of internet strategy
  4. 4. Typical structure of a social networking service • Basics • 1. Profiles. • 2. Photos. • 3.Friends. • 4.Privacy • 5. Message
  5. 5. • Additional features • . Groups, Forums. 1 • - Indian Youth Networking Site - Indian Blogs • 2. Geosocial networking • 3. Photo-sharing, video sharing, blogging, instant messaging, mobile specific sites etc. • • 4. Games, jukebox, and shopping facilities. • ibibo- games
  6. 6. TYPES Social Networking Sites Traditional: General audience Specialty: Cater to special need. 1. Users sharing same 1. Open and free beliefs, values, goals membership. and interest. 2. Features meant to 2. Paid membership, e.g. personalize your webpage. 3. Best suited for individuals 5. Eliminate seeking to make new confusion and friends. awkward moments.
  7. 7. Target Audience • High school, and college going students are most into networking. • Many SNSs target people from specific geographical regions or linguistic groups, or people with specific needs, or likes and dislikes e.g South Korea • 18-35 yrs age, working/ studying and looking out for place to hang out, network, etc.
  8. 8. Name Features of Site Members Others Blogs Search Target Photo and video hip type features audience uploading/ sharing Fropper. Paid and Yes Yes Young Yes com Free Fropper, adults, ‘Relationshi seeking my zone p' one click friends, love’, by and manu dating sharama services Free e-cards ISO 90001: Lounge Humsu Free Features job yes yes SNS for yes ads of Indians Indians. Mingle free jukebox Yes Yes College Yes crowd me
  9. 9. Name Features of Site Members Others Blogs Search Target Photo and video hip type features audience uploading/ sharing Free Yes yes General Yes m audience Faceboo free yes Within College Yes commu audience, profile nity workers only. of organizat ion Free Games. Yes Yes College Yes m Integrated going Yaari SMS.Yaar and bazaar to young sell & buy adults stuff online amongst users.
  10. 10. Name of Features Site Members Others Blogs Search Target Photo and hip type feature audience video s uploading/ sharing Techtrib Free 1.Frontfoot yes yes Career Photos 2. Experts developme profile2 nt seekers BigAdd Free Allows users to yes yes Young Yes customize their college profile by crowd - ad using background colour themes and theme templates. Yahoo Free yes yes General Yes 360 Yahoo! 360° - rita_g's Profile
  11. 11. Name Features of Site Member Others Blogs Search Target Photo and ship type feature audience video s uploading/ sharing Café Free Games for yes yes Bloggers Photo ibibo kids and who will adults. generate my ibibo ibibo kids viewers - my personal spac ibibo games ibibo
  12. 12. Why are these Sites so popular? • Easy to use, easy to navigate. • Make new friends. • Free to use. • They come in very wide variety and format. Something for everybody. • Incentives.
  13. 13. USES OF SNS • New friends. • Singles looking to date or find life partner. • Matchmakers • Families • Business people and co-workers • Classmates and study partners. • Anyone looking for long lost friends.
  14. 14. APPLICATION OF THESE SITES Business applications • 1. Entrepreneurs and small businesses: to expand contact base. • 2. Customer relationship management tool for companies. • 3. Advertising in the form of banners and text ads. Yaari , BigAdda • 4. Information base. Find valauble asset. • 5. Recruitment. techTribe –
  15. 15. APPLICATION OF THESE SITES Medical application • 1. Manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. • 2.Members are screened against the state licensing board list of practitioners. • 3. Pharmaceutical companies: Influence the opinion leaders of social networks.
  16. 16. APPLICATION OF THESE SITES Social networks for social good. • 1. SNS for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. 2. Social networking site for every African country. Kenya’s social networking site. Web Crossing Neighbors
  17. 17. APPLICATION OF THESE SITES Academic application • Wharton's computing department: Aspect. easily share work knowledge such as programming skills hobbies and non-work related interests. it's nice for them to keep in touch with what others are working on. "It gives people a sense of affiliation with their coworkers and the organization." Investigation Application • College authorities to track errant students
  18. 18. Advantages of Social Networking Sites To Businesses • Network of loyal clientele. Credibility, Ringing endorsement. • Social networking sites take “word of mouth” online. • The potential of reaching many more customers. Logout – • Generate interest in your business, including the products or services that you sell.
  19. 19. Advantages of Social Networking Sites Others • Advice: From expert users or user with past background in are under question. ibibo sawaal - ask, answer, become an expert • Blogging for travelers and to capture special moments travel blog
  20. 20. Disadvantages of Social Networking Sites (if used incorrectly) • Privacy google • Long-term consequences of these sites is a matter of concern. • Twenty middle school students in California were suspended. In Kansas, authorities arrested five teenagers. • Sensitive information about employee. Rediff Connexions - i hate this man
  21. 21. Disadvantages of Social Networking Sites (if used incorrectly) • I phishing scam. Worms. • Identity Theft commercial • Sexual offenders and stalkers • False advertisements may end up uploading viruses and spyware on a user’s computer. • Fake profiles.
  22. 22. INDIAN SCENARIO d • A good chunk of SNS users come from the tier- II cities an small towns. • On an average Indian networking sites see 1 lakh surfers, and of these 60% get converted into members. • 40 million net users in the country. • Online business is already equal to $ 66 million in India. • India is a family-based and community-based culture.
  23. 23. PROFILE OF AN AVERAGE INDIAN INTERNET USER. – Age: The average Indian online is aged between 18 and 35 – Earnings: between Rs 1,00,000 and Rs 2,00,000 per year (42% of its users) – Background: likely to be a technical person or engineer (23%) – Education: likely to be a graduate (52%)
  24. 24. Future trends and scope • Today indianizing the internationally available web facilities is the latest trend, of which travel sites like travelguru,,, are examples. • Language-based social networking sites. • Bollywood and entertainment specific social networking site • wahindia • Ethnic cooking, focusing on varied Indian cuisine is a
  25. 25. Business model Sell online advertising on site. OTHER WAYS TO MAKE MONEY • 1. Creating an online marketplace. Selling professional information and social connections to businesses. facebook • 2. Mobile phone Fropper- mobile • 3.Shopping • 4. Indias online advertising business for year ended march 2006 was 218 crore, and is estimated to grow to more than 2050 crore in next 5 years.
  26. 26. SAFETY MEASURES • Do not post pictures, first name, location. • Check the published policies and practices on asking for personal information from clients. minglebox | Welcome to | people • Re check URL. • Limit the amount of personal information you place in your profiles on these sites. • “With great power, comes great responsibility.”
  27. 27. SPECIAL MENTIONS • Founders: Nitin Agarwal, Sharib Khan and Alok Ranjan • Birth:The idea of was germinated at globally diverse campus of Columbia University in New York City. • It focuses on connecting people through food.
  28. 28. SPECIAL MENTIONS • Dogster, Inc., makers of Dogster & Catster dogster • Application that's truly gone to the dogs. • Fastest growing pet destination on the internet and are now a top-five overall pet destination. • Features reveiw
  29. 29. SPECIAL MENTIONS • • Launch: 20th sept 2006, by a Hyderabad based firm. • Local teams could actually podcast their local match moments on the net!!!..sixer
  30. 30. CONCLUSION • These networks are ingrained in Internet society. They're here to stay. • India is an enigma wrapped in a puzzle. How will the Indian consumers and users mold the social networking landscape in India, is for us to see.