Trends in Association Meetings<br />Prepared by Sharon Smith<br />Manager, Global Accounts<br />HelmsBriscoe<br />
What We Are Hearing …<br />“Associations are not cancelling their events but they are concerned with regard to attrition. ...
What We Are Hearing …<br />“Clients are taking programs and shortening them by a day.  4 night programs are going to three...
What We Are Hearing …<br />“Association bookings are strong, looking at 2013-2017 on some, but are conservative with room ...
What We Are Hearing …<br />“In order to protect its membership during difficult times, associations must provide more than...
How to Drive<br />Conference Attendance & <br />Sponsor Revenues<br />Provided by Lynn Edwards, Proper Planning<br />
It is becoming increasingly tougher to make money on conferences…<br /><ul><li>Increasing overhead, less revenue
More competition for educational resources and networking.
Generational challenges
Budget cuts by attendees & sponsors</li></li></ul><li>So Why Do They Attend Your Conferences?<br /><ul><li>CONTENT is king.
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Trends in Association Meetings

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What's happening in Association Meetings & Conferences today.

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Trends in Association Meetings

  1. 1. Trends in Association Meetings<br />Prepared by Sharon Smith<br />Manager, Global Accounts<br />HelmsBriscoe<br />
  2. 2. What We Are Hearing …<br />“Associations are not cancelling their events but they are concerned with regard to attrition. Those associations that tend to count on vendors or exhibitors as a major portion of their room block tend to have the most to worry about as this is a portion of their block that they have little control over. If this year a company sent three people to attend a conference to work a booth, next year they may only send one. Basic attendee attendance will vary depending on the association, but if the content of the meeting is valuable…the attendees will still come. Associations are looking for a greater value (i.e. room rate, amenities included in the rate etc.) as their attendees are looking for the best “bang for their buck.” Now would be a great time to lock in a “multi-year” deal with hotels.”<br />
  3. 3. What We Are Hearing …<br />“Clients are taking programs and shortening them by a day. 4 night programs are going to three and 3 nighters are going to 2. My association clients are seeing lower pick-up on their room blocks and hotels are allowing more attrition, say from 15 to 20 percent. For associations, rate is as important as ever.”<br />“From the client side, I am seeing concerns with their attendance dropping about 20% - especially on the Association side.”<br />
  4. 4. What We Are Hearing …<br />“Association bookings are strong, looking at 2013-2017 on some, but are conservative with room block. They are really wanting guidance on many contract issues.”<br />“I am seeing people not book as far out and putting the brakes on really anything beyond 2012. We are pushing multi-year deals with the thought that we should try to lock in at current rates and if not, then to control the % of increase or even link it to the (regional) CPI. Clients like this idea and we are working a few multi-year deals now. The hotels love this and we are really pushing them to the max as far as concessions, etc. are concerned.”<br />
  5. 5. What We Are Hearing …<br />“In order to protect its membership during difficult times, associations must provide more than just their usual social and education opportunities. They must rely more upon each other as “communities of practice.” Member-to-member support becomes more important as members learn from each other and rely upon each other more moral support.”<br />Lynn Melby, CAE, IOM<br />Melby, Cameron & Anderson<br />
  6. 6. How to Drive<br />Conference Attendance & <br />Sponsor Revenues<br />Provided by Lynn Edwards, Proper Planning<br />
  7. 7. It is becoming increasingly tougher to make money on conferences…<br /><ul><li>Increasing overhead, less revenue
  8. 8. More competition for educational resources and networking.
  9. 9. Generational challenges
  10. 10. Budget cuts by attendees & sponsors</li></li></ul><li>So Why Do They Attend Your Conferences?<br /><ul><li>CONTENT is king.
  11. 11. Competition for content is tough – engage them.
  12. 12. Competitive Advantage
  13. 13. 1:1, personal interaction
  14. 14. Peer-to-peer learning
  15. 15. Build their networks
  16. 16. Gain resources/meet partners/find solutions
  17. 17. Word of Mouth
  18. 18. Solve a problem!</li></li></ul><li>Marketing, Marketing, Marketing!and did we mention, “MARKETING!”<br /><ul><li>Have a Strategic Marketing Plan
  19. 19. Engage in Creative Partnerships
  20. 20. Be Innovative in Both Your Message and Vehicles
  21. 21. Take an Integrated approach…use EVERY channel
  22. 22. (Print, Social, Email, Cross Promotion, Grassroots, etc.)
  23. 23. Provide Messaging that “sings”!</li></li></ul><li>Driving Sponsorships<br />Wherever two or more are gathered…someone is willing to pay for access to that audience!<br /><ul><li>Provide better quality interactions
  24. 24. Unique messaging & branding opportunities
  25. 25. Showcase sponsors as a resource, content provider.
  26. 26. Plan for pre-event, onsite and post-event exposure.</li>

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