This document summarizes the student's media production project evaluating how it uses or challenges conventions of real media products. Some key points: - The opening sequence draws comparisons to films of the "urban drama" genre like "Kidulthood" depicting gang violence and its consequences. - Costume, language, and setting were used to represent stereotypical portrayals of urban youth social groups. - The intended audience was younger people ages 15-34 who frequently watch films at cinemas. - Music, color, and black and white were used to engage the audience and convey emotion. - Learning from the preliminary task, the student emphasized adequate time, the importance of storyboards,

1. Evaluation
By Shannon Alli

2. In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
Urban dramas usually speculate
about the gang violence witch
My opening sequence can be normally ends up in some
compare with films of the getting either stabbed or shot.
Many urban drama are based on
genre of ‘urban drama’ for youth and how they end up
example kidaulthood. either down the wrong road or
being somewhere at the wrong
time.
In my secondary research I
analysed the opening
sequence of anvahood. I
choose this film to analyze
because it was an urban www.youtube.comhttp://www.youtube.com/e
comedy which I thought could mbed/d13nvvsz3hk
help me and group understand
that we could embed comedy
into our film whilst keeping the
genre of a urban drama.

3. How does your media product represent particular
social groups?
My media product represent
social group with the use of mise-
en-scene. We used costume as the
main way to convey our actors.
We stuck to the stereotypical
images of the youths of today. Our
actors was majority black and of
the same age.
Our actors used colloquial language
to represent the stereotypical of
youths. Language is also a key
features to suggest the type of social
group we want to convey.

4. The male actors
wore tracksuit
and trainers
However one of the main male character wore
smart casual clothes to indicate that he may be
a former gang member.

5. This shot shows the Stigma
associate to black teen. We
wanted to Portray the
negative connotation given
which crime within youths
today

6. What kind of media institution might distribute your
media product and why?
I think that media institution like Revolver
Entertainment because they distributed films
like kidulthood which is the under the same
genre as me and my groups film. Also There
more recent film ‘shank’ is a youth based action
films which relates to the type of target
audiences our focuses on.

7. Who would be the audience for your media product?
Our media product was targeted at the younger
generation. From our target audience research
we found that within the younger generation
they wasn't interested in the opening sequence
we showed them. This may because they felt In our secondary research we
that they have to try and work out which found what age group goes to
character played what role. the cinema more; our data
showed that the 15-34 categories
were the most group who go to
cinema. So based on this
information we took the
feedback from our focus group
and knew that our opening
sequence had to based on what
the younger generation said as
from our research they were the
most who go cinema.

8. This graph illustrate the age and
type of people who go to cinema
and from this we saw that that 15-
34 go to the cinema more. This
enable us targeted our film to the
most recent age who go the
cinemas more.

9. How did you attract/address your audience
Before my editing I looked at different films Moreover I felt that colour also helped
that targeted to the younger generation; I
engaged the audiences as colour convey the
wanted to see what each film had in
common. I noticed that music was a key characters emotions. At the end of my
feature in which kept the audience engaged. Opening sequence I changed the colour to
So In my editing I ask someone I knew for a black and white and put a flashback in to show
couple of tracks he had made too add to my the mix emotions the characters was feeling
opening sequence. I felt that Music/sounds also I felt that black and white indicates the
within any genre of film is important as fits in darkness, emptiness and sense of feeling alone
with the pace of the film and it created an which I wanted to portrayed after someone
almost surreal effect on the scene. being stabbed.

10. The shot on the right is from my opening sequence and the one on the left is from
Kidulthood. These shots convey the views in society today and how films are there to
covey what’s happening on our streets today.

11. Looking back at your preliminary task, what do you feel
you have learnt in the progression it to the full
product?
I felt that from my preliminary task
I learnt that time was very crucial,
because during my preliminary task
I didn’t get to edit as I ran out of
time. So from this I made sure that
time was to be put in consideration
each time we was doing different
tasks for our final piece. Also I felt
that the preliminary task was
important because it gave us a
chance to use and practice with the
equipment allowing us in our final
task to know what to use and how I also took from the Preliminary Task
to use it. that the storyboard is very
important as it gives you a set idea
of what to do step by step making it
easier to film and direct the video.

12. What have you learnt about technologies from the
process of constructing this product?
My role in the final task was being an actor however due to the
preliminary task and somewhat the final cut I was able to learn
the basic of the technologies. I learnt that taking a shot of people
walking easier to use on the tripod as it gives a cleaner shot. Also
using the microphone is not as easy to use, because there were
several shot that we got the beam pole in. However when it
came to constructing this product we all took had got involved,
we all had initial ideas in what we wanted opening sequences to
look like.

13. This is the sound I used in final
cut. It allowed me to make
parts of the video sounds
higher and lower . Also it
allowed me to fade the music
out.
The ‘Effect Tool’ enable
me to make transitions
between videos and to
make scenes black and
white.

14. Despite not using
final cut in my
preliminary task I
found that final cut
was easy to use once
you got the hang of
it.
Final cut was the software I used to edit, it allowed me
to add effects to make the transitions more clear and
quick. Also I was able to add music from another
software and embed it into my film.