INTRODUCTION Product: Soft Drink Brand Name : MAZALA FIZZ Punch Line : “MAZALA FIZZ GHOMA DE HAR CHEEZ” Verbal Elements and their Purpose.The brand name and punch line has beenchosen in Hindi. This is because the targetaudience of this product is not educated. Tomake them understand and believe in theproduct it has been done so
Print add News Paper(Dainik Jagran , Dainik Bhaskar) Magazine (Business World , Business Standard , Digit Media)
Copy Theme Fresh and energizing soft drink. Taazgi la de.
Media TypeBTL POSATL Promoting the Product through Print AdsMagazines (Business travelers Asia Pacific ,Business India, Business world), (Digit India ,Electronics for you) News papers
Media Schedule Duration of campaign will be of six months. It will continuous advertisement from the month of March to October . After that it will be twice a week for a rest of the year.
Budget Allocation Cost of each mediaBudgeting for News PaperS.N Name of Circulation Position Add No. of Total Timeo News of add Cost Ads Cost Period paper 1 Dainik 900000 Second 13000 25 26000 6 Months Jagran Last Page 2 Dainik 600000 Second 17000 17 187000 6 Months Bhaskar Page
Budgeting for MagazineS.No Name of Circulat Position Add No. of Total Time News ion of add Cost Ads Cost Period paper 1 Business 500000 Last Page 15600 4 62400 6 Months World 2 Business 400000 Back 11000 2 22000 6 Months Standard Cover 3 Digit Media 350000 Inside 12000 11 132000 6 Months Back Cover
Reach and Impact It will reach to the different parts of rural area as well as in urban areas. More people will be exposed by the newspapers.