Developmentof aSustainableUniversal DesignMethodologyProfessor Ricardo GomesDepartment of Design and Industry
Universal Design Establishing and Inclusive Agenda:Designing for a Wider Range of Users and ApplicationsThe design of prod...
Universal Design Establishing and Inclusive Agenda:Designing for a Wider Range of Users and Applications2 Key Goals:> Broa...
PROPOSA L FORORG ANIZING A ND ED UCATIONI NITIATIVE ONUNIVERS AL DES IGNI N LATIN AMERICA AND THE CARIBBEANProject Backgro...
The Initiative focuseson Latin America and the CaribbeanThe Organizing and Education Initiative will be convened byCVI-Rio...
Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.Principle 1: Equitable UseGuideli...
Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.2Principle 2: Flexibility in UseG...
Universal Design:Principle 3: Simple and Intuitive UseGuidelines3a. Eliminate unnecessary complexity.3b. Be consistent wit...
Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.Principle 4: Perceptible Informat...
Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.5Principle 5: Tolerance for Error...
Universal Design:6Principle 6: Low Physical EffortGuidelines6a. Allow user to maintain a neutral body position.6b. Use rea...
Universal Design:7Principle 7: Size and Space for Approach & UseGuidelines7a. Provide a clear line of sight to important e...
Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversity
Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversityBrian Donnelly
Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversity
Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversity
Universal Design…
Universal Design…… “NOT!”
Universal Design
Universal Design
Universal Design
Universal Design
Universal Design:
Universal Design:
Universal Design:
Universal Design Japan
Universal Design JapanRicardoGomesISanFranciscoStateUniversity
Universal Design JapanRicardoGomesISanFranciscoStateUniversity
Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversity
Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversityPhil Evans, Director of Campus Buildings & Gr...
Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversity
Universal BenchDAI 300RicardoGomesISanFranciscoStateUniversity
Universal Design Outdoor Environments
Universal Design Outdoor Environments
Universal Design Outdoor Environments
Universal Design Outdoor Environments
Universal Design Outdoor Environments
Universal Design Outdoor Environments
Universal Design Outdoor Environments
Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversityTish Brown, ADA CoordinatorLegion of Honor Mu...
Universal Design Outdoor/Public EnvironmentsRicardoGomesISanFranciscoStateUniversity
Universal Design Outdoor/Public EnvironmentsRicardoGomesISanFranciscoStateUniversity
Universal Design Outdoor/Public EnvironmentsRicardoGomesISanFranciscoStateUniversity
What is Urban Upgrading?Upgrading - or slum improvement as it is also called - inlow income urban communities is many thin...
Universal Design Urban UpgradingFundamentally it is legalizing and ‘regularizing’ urbanenvironmental properties in situati...
Universal Design Urban UpgradingIt is a “Universal” approach to the overall andsustainable improvement of the environment ...
Universal Design Urban UpgradingThe physical improvement is only the beginning:Facilities programming are offered to incre...
What is needed to make Upgrading work?The most important element for success is commitmentby all: the city, the community,...
What is needed to make Upgrading work?Implementation will require getting the institutionalarrangements right:> give incen...
What are the benefits of Upgrading?The benefits are simply that people obtain an improved,healthy and secure living enviro...
Universal Design Family Health & WelfareRicardoGomesISanFranciscoStateUniversity
Universal Design in Small-Scale BusinessesRicardoGomesISanFranciscoStateUniversity
Universal Design Small-Scale BusinessesRicardoGomesISanFranciscoStateUniversity
UD thru Family Health & WelfareUniversal Design Family Health & WelfareRicardoGomesISanFranciscoStateUniversity
Universal Design Whirlwind Wheelchair InternationalRalph Hotchkiss
Universal Design Whirlwind Wheelchair International
Universal Design Whirlwind Wheelchair International
Universal Design Whirlwind Wheelchair International
Whirlwind Wheelchair International:ZambiaRicardoGomesISanFranciscoStateUniversity
Whirlwind Wheelchair International:ZambiaRicardoGomesISanFranciscoStateUniversity
Whirlwind Wheelchair International:ZambiaRicardoGomesISanFranciscoStateUniversity
• Symposium• Focus Group• Workshop• PresentationUniversal Design at San Francisco State UniversityRicardoGomesISanFrancisc...
Lecture and demonstrationmaterials3 Primary Components For ImplementingUniversal Design Curriculum Are As Follows:Profes...
Universal Design Assessment ParadigmDr. James Bebee
Universal Design Assessment Paradigm
Universal Design Assessment Paradigm
Universal Design Assessment Paradigm
Lecture and demonstrationmaterials3 Primary Components For ImplementingUniversal Design Curriculum Are As Follows:Profes...
• Symposium• Focus Group• Workshop• PresentationUniversal Design Research/Focus GroupRicardoGomesISanFranciscoStateUnivers...
Institute on Aging: On-Lok Senior Health CenterUniversal Design Research/Focus GroupRicardoGomesISanFranciscoStateUniversity
• Symposium• Focus Group• Workshop• PresentationUniversal Design Workshop San Francisco State University
Lecture and demonstrationmaterials3 Primary Components For ImplementingUniversal Design Curriculum Are As Follows:Profes...
Universal Design Whirlwind Wheelchair International
Universal Design Whirlwind Wheelchair InternationalRalph Hotchkiss
Ralph HotchkissUniversal Design Whirlwind Wheelchair International
RicardoGomesISanFranciscoStateUniversityChart Concept: Centro de Estudios de Diseno Universal, Estudio S+F, Buenos Aires, ...
RicardoGomesISanFranciscoStateUniversityUniversal Design at San Francisco State UniversityTTTHHHEEEMMMAAATTTIIICCC AAARRRE...
TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSHealth Area Gerontology, Aging & the “Baby Boomers” Re-Definition of Old Age Mat...
TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSSocial Area Optimizing Independent Living and Lifestyles Growth & Flexibility in...
TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSLegal Area Dismantling Discrimination by Design Social Policies and the Quality ...
TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSEconomics Area Inclusive Target Market Benefits Marketing the Affordable and Fea...
11METHODOLOGYPHASE IDISCOVERY UNDERSTANDING Takes you out of your comfort zoneSTAKEHOLDERS “Go There !”1.1 Orientation to ...
DISCOVERY UNDERSTANDING Takes you out of your comfort zoneSTAKEHOLDERS “Go There !”1.1 Orientation to UD Principles & Meth...
INTERVIEWS OBSERVING User-Centered Research & InteractionFOCUS GROUPS “Be There !” (Participation/Engage/Document)ARTIFACT...
PRODUCT ANALYSIS INTERPRETING Translating Research Data“Be Vuln e ra b le! ” (You are not the expert)3.1 Development of Ba...
EXPLORATION VISUALIZING/REALIZING Concepts & Solutions“Be Surpri s e d !” (Keep track of what is surprising you)4.1 Visual...
USER TESTING EVALUATING/REFINING Test & Refine Ideas & Solutions“Be Ho ne s t & Bra ve !”5.1 Simulations5.2 Usability Test...
TANGIBLE SOLUTION IMPLEMENTING Final Product Resolution relative to UD“Be Re a d y !”6.1 Universal Design Product Evaluati...
Universal Design Pre-Tollgate I: Concept & Basis of InterestScreens & Selects Projects for DevelopmentIdentify/Document:• ...
Universal Design Tollgate I - Preliminary Product DesignDevelop Design Guide, Marketing Plan & Design ConceptsDocuments:• ...
Universal Design Tollgate II - Design ApprovalFinalize Design Guide & Develop Product Design ApproachDocuments:• User-Cent...
Universal Design Tollgate III - Product DevelopmentDesign “Freeze” & ImplementationDocuments:• Working & Appearance Model•...
Universal Design Stationary Roller Peeler: For Manual One-Handed UseJohnny Venida
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
Universal Design Stationary Roller Peeler: For Manual One-Handed UseJohnny Venida
Universal Design Stationary Roller Peeler: For Manual One-Handed UseJohnny Venida
Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed UseFocus Group Product Review
• Symposium• Focus Group• Workshop• PresentationUniversal Design Studio Focus GroupRicardoGomesISanFranciscoStateUniversity
Universal Design Mobile Hot Food ContainerAvrind Gupta
Universal Design Faucet Friend Water Temperature IndicatorRicardoGomesISanFranciscoStateUniversityCharles FloydCharles Floyd
Universal Design Lotus Laundry Sorter: Stationary/Transport BagRicardoGomesISanFranciscoStateUniversityTuyet Tran
Ricardo GomesChair/Associate ProfessorSan Francisco State UniversityDesign Center for Global Needsricgomes@sfsu.edu(415) 3...
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
Usp2003 ud sfsu
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  1. 1. Developmentof aSustainableUniversal DesignMethodologyProfessor Ricardo GomesDepartment of Design and Industry
  2. 2. Universal Design Establishing and Inclusive Agenda:Designing for a Wider Range of Users and ApplicationsThe design of products and environmentsto be usable by all peopleto the greatest extent possible,without adaptation or specialized designRicardoGomesISanFranciscoStateUniversity
  3. 3. Universal Design Establishing and Inclusive Agenda:Designing for a Wider Range of Users and Applications2 Key Goals:> Broaden students awareness of Product Design that developsan inherent appreciation & value of how Universal Design principlescan enhance a competitive Product Development methodology> Establish a foundation in a Product Development scheme in whicha student can identify a viable market need, or desire that can becomprehensive & inclusive in satisfying the student’s inspirationRicardoGomesISanFranciscoStateUniversity
  4. 4. PROPOSA L FORORG ANIZING A ND ED UCATIONI NITIATIVE ONUNIVERS AL DES IGNI N LATIN AMERICA AND THE CARIBBEANProject Background and JustificationThe policy basis for the Organizing and Educ ation Initiative is theWorld Programme of Action concerning Disabled Pe rsons, w hichaddresses accessibility issues in its Ōequalization of opportunitiesÕobjective. The objective focuses on mean s by w hich generalsystems of society are made Ōaccessible to all.Õ
  5. 5. The Initiative focuseson Latin America and the CaribbeanThe Organizing and Education Initiative will be convened byCVI-Rio Š Centro de Vida Independente do Rio de Janeiro incollaboration with a Brazilian Host Co mmittee and in cooperationwith the US-based educational non-governmen tal organization,Adaptive Environments. Adaptive Environments is the primarySponsor of Designing for the 21stCentury III, An InternationalConference on Universal Design. That event is scheduled forDecember 8 though 12, 2004 in Rio de Janeiro, Brazil. This is thefirst time that the entire conference w ill focus on building bridgesof dialogue, information sharing and collaboration betweendeveloping and developed economies.
  6. 6. Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.Principle 1: Equitable UseGuidelines1a. Provide the same means of use for all users: identical whenever possible;equivalent when not.1b. Avoid segregating or stigmatizing any users.1c. Provisions for privacy, security, and safety should be equally available to allusers.1d. Make the design appealing to all users.Examples * Power doors with sensors at entrances that are convenient for all users* Integrated, dispersed, and adaptable seating in assembly areas such assports arenas and theaters1
  7. 7. Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.2Principle 2: Flexibility in UseGuidelines2a. Provide choice in methods of use.2b. Accommodate right- or left-handed access and use.2c. Facilitate the users accuracy and precision.2d. Provide adaptability to the users pace.Examples* Scissors designed for right- or left-handed users* An automated teller machine (ATM) that has visual, tactile,and audible feedback, a tapered card opening, and a palm rest
  8. 8. Universal Design:Principle 3: Simple and Intuitive UseGuidelines3a. Eliminate unnecessary complexity.3b. Be consistent with user expectations and intuition.3c. Accommodate a wide range of literacy and language skills.3d. Arrange information consistent with its importance.3e. Provide effective prompting and feedback during and aftertask completion.Examples* An instruction manual with drawings and no text* A moving sidewalk or escalator in a public space3
  9. 9. Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.Principle 4: Perceptible InformationGuidelines4a. Use different modes (pictorial, verbal, tactile) for redundantpresentation of essential information.4b. Provide adequate contrast between essential information and itssurroundings.4c. Maximize "legibility" of essential information.4d. Differentiate elements in ways that can be described (i.e., make iteasy to give instructions or directions).4e. Provide compatibility with a variety of techniques or devices usedby people with sensory limitations.Examples* Tactile, visual, and audible cues and instructions on a thermostat* Redundant cueing (e.g., voice communications and signage) inairports, train stations, and subway cars4
  10. 10. Universal Design:QuickTime™ and aPhoto - JPEG decompressorare needed to see this picture.5Principle 5: Tolerance for ErrorGuidelines5a. Arrange elements to minimize hazards and errors: most usedelements, most accessible; hazardous elements eliminated, isolated,or shielded.5b. Provide warnings of hazards and errors.5c. Provide fail-safe features.5d. Discourage unconscious action in tasks that require vigilance.Examples*An "undo" feature in computer software that allows the user to correct mistakeswithout penalty* A double-cut car key easily inserted into a recessed keyhole in either of two ways
  11. 11. Universal Design:6Principle 6: Low Physical EffortGuidelines6a. Allow user to maintain a neutral body position.6b. Use reasonable operating forces.6c. Minimize repetitive actions.6d. Minimize sustained physical effortExamples* Lever or loop handles on doors and faucets* Touch lamps operated without a switch
  12. 12. Universal Design:7Principle 7: Size and Space for Approach & UseGuidelines7a. Provide a clear line of sight to important elements for any seated orstanding user.7b. Make reach to all components comfortable for any seated orstanding user.7c. Accommodate variations in hand and grip size.7d. Provide adequate space for the use of assistive devices orExamples* Wide gates at subway stations that accommodate all users* Controls on the front and clear floor space around appliances,mailboxes, garbage dumpsters, and other building elements
  13. 13. Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversity
  14. 14. Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversityBrian Donnelly
  15. 15. Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversity
  16. 16. Universal Design “Seamless” MarketingRicardoGomesISanFranciscoStateUniversity
  17. 17. Universal Design…
  18. 18. Universal Design…… “NOT!”
  19. 19. Universal Design
  20. 20. Universal Design
  21. 21. Universal Design
  22. 22. Universal Design
  23. 23. Universal Design:
  24. 24. Universal Design:
  25. 25. Universal Design:
  26. 26. Universal Design Japan
  27. 27. Universal Design JapanRicardoGomesISanFranciscoStateUniversity
  28. 28. Universal Design JapanRicardoGomesISanFranciscoStateUniversity
  29. 29. Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversity
  30. 30. Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversityPhil Evans, Director of Campus Buildings & Grounds, SFSU
  31. 31. Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversity
  32. 32. Universal BenchDAI 300RicardoGomesISanFranciscoStateUniversity
  33. 33. Universal Design Outdoor Environments
  34. 34. Universal Design Outdoor Environments
  35. 35. Universal Design Outdoor Environments
  36. 36. Universal Design Outdoor Environments
  37. 37. Universal Design Outdoor Environments
  38. 38. Universal Design Outdoor Environments
  39. 39. Universal Design Outdoor Environments
  40. 40. Universal Design Outdoor EnvironmentsRicardoGomesISanFranciscoStateUniversityTish Brown, ADA CoordinatorLegion of Honor Museum, San FranciscoSITE OBSERVATIONS
  41. 41. Universal Design Outdoor/Public EnvironmentsRicardoGomesISanFranciscoStateUniversity
  42. 42. Universal Design Outdoor/Public EnvironmentsRicardoGomesISanFranciscoStateUniversity
  43. 43. Universal Design Outdoor/Public EnvironmentsRicardoGomesISanFranciscoStateUniversity
  44. 44. What is Urban Upgrading?Upgrading - or slum improvement as it is also called - inlow income urban communities is many things, but at itssimplest it has come to mean a package of basic services:access, clean water supply and adequate sewage disposalto improve the well-being of the community.Universal Design Urban UpgradingRicardoGomesISanFranciscoStateUniversity
  45. 45. Universal Design Urban UpgradingFundamentally it is legalizing and ‘regularizing’ urbanenvironmental properties in situations of insecure orunclear tenure.San Salvador, El Salvador. Streets and drainageare a part of a basic package.Tondo Project, Philippines. Pride of place!RicardoGomesISanFranciscoStateUniversity
  46. 46. Universal Design Urban UpgradingIt is a “Universal” approach to the overall andsustainable improvement of the environment for all.Upgrading customarily provides a package ofimprovements in streets, footpaths and drainage aswell.RicardoGomesISanFranciscoStateUniversity
  47. 47. Universal Design Urban UpgradingThe physical improvement is only the beginning:Facilities programming are offered to increase incomeearning opportunities and the general economic health ofa community. Upgrading is the start to becoming arecognized citizen.RicardoGomesISanFranciscoStateUniversity
  48. 48. What is needed to make Upgrading work?The most important element for success is commitmentby all: the city, the community, and the families. A senseof partnership must be developed among them.Secondly upgrading must meet a real need -people must want it and understand the value.RicardoGomesISanFranciscoStateUniversity
  49. 49. What is needed to make Upgrading work?Implementation will require getting the institutionalarrangements right:> give incentives for agencies to work with the poor,> keep everyone informed and coordinate betweenstakeholders> define clearly the roles of the various agencies.> keep upgrading going, sustainability concerns mustbe a priority in financing, institutions, and regulations.RicardoGomesISanFranciscoStateUniversity
  50. 50. What are the benefits of Upgrading?The benefits are simply that people obtain an improved,healthy and secure living environment without being displaced.Recognizing title and security of tenure makes a positivecontribution to both the economic prospects of the poor, as wellas to the national economy.Experience has shown that urban upgrading projects areassociated with social and economic benefits that areparticularly high.RicardoGomesISanFranciscoStateUniversity
  51. 51. Universal Design Family Health & WelfareRicardoGomesISanFranciscoStateUniversity
  52. 52. Universal Design in Small-Scale BusinessesRicardoGomesISanFranciscoStateUniversity
  53. 53. Universal Design Small-Scale BusinessesRicardoGomesISanFranciscoStateUniversity
  54. 54. UD thru Family Health & WelfareUniversal Design Family Health & WelfareRicardoGomesISanFranciscoStateUniversity
  55. 55. Universal Design Whirlwind Wheelchair InternationalRalph Hotchkiss
  56. 56. Universal Design Whirlwind Wheelchair International
  57. 57. Universal Design Whirlwind Wheelchair International
  58. 58. Universal Design Whirlwind Wheelchair International
  59. 59. Whirlwind Wheelchair International:ZambiaRicardoGomesISanFranciscoStateUniversity
  60. 60. Whirlwind Wheelchair International:ZambiaRicardoGomesISanFranciscoStateUniversity
  61. 61. Whirlwind Wheelchair International:ZambiaRicardoGomesISanFranciscoStateUniversity
  62. 62. • Symposium• Focus Group• Workshop• PresentationUniversal Design at San Francisco State UniversityRicardoGomesISanFranciscoStateUniversity
  63. 63. Lecture and demonstrationmaterials3 Primary Components For ImplementingUniversal Design Curriculum Are As Follows:Professional review andcritiqueResearch/workshops andfocus group sessions
  64. 64. Universal Design Assessment ParadigmDr. James Bebee
  65. 65. Universal Design Assessment Paradigm
  66. 66. Universal Design Assessment Paradigm
  67. 67. Universal Design Assessment Paradigm
  68. 68. Lecture and demonstrationmaterials3 Primary Components For ImplementingUniversal Design Curriculum Are As Follows:Professional review andcritiqueResearch/workshops andfocus group sessionsRicardoGomesISanFranciscoStateUniversity
  69. 69. • Symposium• Focus Group• Workshop• PresentationUniversal Design Research/Focus GroupRicardoGomesISanFranciscoStateUniversity
  70. 70. Institute on Aging: On-Lok Senior Health CenterUniversal Design Research/Focus GroupRicardoGomesISanFranciscoStateUniversity
  71. 71. • Symposium• Focus Group• Workshop• PresentationUniversal Design Workshop San Francisco State University
  72. 72. Lecture and demonstrationmaterials3 Primary Components For ImplementingUniversal Design Curriculum Are As Follows:Professional review andcritiqueResearch/workshops andfocus group sessions
  73. 73. Universal Design Whirlwind Wheelchair International
  74. 74. Universal Design Whirlwind Wheelchair InternationalRalph Hotchkiss
  75. 75. Ralph HotchkissUniversal Design Whirlwind Wheelchair International
  76. 76. RicardoGomesISanFranciscoStateUniversityChart Concept: Centro de Estudios de Diseno Universal, Estudio S+F, Buenos Aires, Argentina
  77. 77. RicardoGomesISanFranciscoStateUniversityUniversal Design at San Francisco State UniversityTTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSDesign Area Design Methodology relative to Product, People & Process(Functional to Transgenerational Design) Design Collaboratives in the Product Development Process Orientation to Universal Design Principles & Methodology Domestic/Personal Environment: Housewares – “Hand-held”Utensils & Appliances Existing Product Profile , Analysis & Comparative Research Target Market Environment, Approach and Analysis User Profile/Character Analysis/Mood Board User-Centered Design Interface(observation, focus groups) Life-Cycle Assessment/Sustainability Product Development Management
  78. 78. TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSHealth Area Gerontology, Aging & the “Baby Boomers” Re-Definition of Old Age Mature Marketplace Dependence and self-sufficiency Stereotypes and Assumptions Parameters and CriteriaRicardoGomesISanFranciscoStateUniversityUniversal Design at San Francisco State UniversityBridgePoint Retirement Community
  79. 79. TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSSocial Area Optimizing Independent Living and Lifestyles Growth & Flexibility in the Domestic Environment Universal Design as a Social Phenomena Linking Inter-Generational BenefitsRicardoGomesISanFranciscoStateUniversityUniversal Design at San Francisco State UniversityGene Chelberg, Disability Resource Center, SFSUBridgePoint Retirement Community
  80. 80. TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSLegal Area Dismantling Discrimination by Design Social Policies and the Quality of Life The Overall Benefits of Disability Rights, Regulations & Policies for AllRicardoGomesISanFranciscoStateUniversityUniversal Design at San Francisco State UniversityDr. Paul Longmore, Institute on Disability, SFSU
  81. 81. TTTHHHEEEMMMAAATTTIIICCC AAARRREEEAAASSSEconomics Area Inclusive Target Market Benefits Marketing the Affordable and Feasible Benefits of U niversal Design Quantifying the Value-Added Appeal, Desire & Usability of Universal Design Optimizing Product Development & Management in the Life-Cycle Design factorsRicardoGomesISanFranciscoStateUniversityUniversal Design at San Francisco State UniversityProf. Josiah Kahane, Design Dept, Holon Academic Institute of Technology, Israel
  82. 82. 11METHODOLOGYPHASE IDISCOVERY UNDERSTANDING Takes you out of your comfort zoneSTAKEHOLDERS “Go There !”1.1 Orientation to UD Principles & Methodology1.2 Existing Product Review, Profile & Analysis1.3 Comparative Market Research ReviewINTERVIEWS OBSERVING User-Centered Research & InteractionFOCUS GROUPS “Be There !” (Participation/Engage/Document)ARTIFACT REVIEWS 2.1 User Profile & ObservationsEXISTING MARKET 2.2 Site Observations2.3 InterviewsPRODUCT ANALYSIS INTERPRETING Translating Research Data“Be Vuln e ra b le! ” (You are not the expert)3.1 Development of Basis of Interest/Project Proposal3.2 Inspiration/Theme/Branding Strategy3.3 Development of Character/User Profile analysis and character boardEXPLORATION VISUALIZING/REALIZING Concepts & Solutions“Be Surpri s e d !” (Keep track of what is surprising you)4.1 Visual Brainstorming/Initial Design Sketches4.2 Preliminary Design Guide/Conceptual Fra mework4.3 Life-Cycle Assessment & Material ConsiderationsUSER TESTING EVALUATING/REFINING Test & Refine Ideas & Solutions“Be Ho ne s t & Bra ve !”5.1 Simulations5.2 Usability Testing5.3 Activity GroupsTANGIBLE SOLUTION IMPLEMENTING Final Product Resolution relative to UD“Be Re a d y !”6.1 Universal Design Product Evaluation(CUD)6.2 Product Development & Management Review6.3 Marketing Plan ImplementationMETHODOLOGYPHASE IPHASE IIMARKETING OPPORTUNITIES134526RicardoGomesISanFranciscoStateUniversity
  83. 83. DISCOVERY UNDERSTANDING Takes you out of your comfort zoneSTAKEHOLDERS “Go There !”1.1 Orientation to UD Principles & Methodology1.2 Existing Product Review, Profile & Analysis1.3 Literature Reviews1.4 Comparative Market Research Review1.5 Content Analysis1.6 Simulation Analysis1.7 Initial Interviews, Focus Groups & Workshops1RicardoGomesISanFranciscoStateUniversityBridgePoint Retirement Community
  84. 84. INTERVIEWS OBSERVING User-Centered Research & InteractionFOCUS GROUPS “Be There !” (Participation/Engage/Document)ARTIFACT REVIEWSEXISTING MARKET2.1 User Profile2.2 Site Observations2.3 User Observations2.4 Media Documentation2.5 Interviews2.6 Shadowing2RicardoGomesISanFranciscoStateUniversity
  85. 85. PRODUCT ANALYSIS INTERPRETING Translating Research Data“Be Vuln e ra b le! ” (You are not the expert)3.1 Development of Basis of Interest/Project Proposal3.2 Comparative Design Research and Examples3.3 Inspiration/Theme/Branding Strategy3.4 Development of Character/User Profile analysis and character board3.5 Key Selling Points, Features and Specifications3RicardoGomesISanFranciscoStateUniversityUniversalDesignatSanFranciscoStateUniversity
  86. 86. EXPLORATION VISUALIZING/REALIZING Concepts & Solutions“Be Surpri s e d !” (Keep track of what is surprising you)4.1 Visual Brainstorming/Initial Design Sketches4.2 Preliminary Design Guide/Conceptual Fra mework4.3 Life-Cycle Assessment & Material Considerations4.4 Development of Concept Sketches, Design Direction and Exploration4.5 User Participation4Susan Goltsman, Moore, Iacafano & Goltsman, Berkeley, CAUniversalDesignatSanFranciscoStateUniversity
  87. 87. USER TESTING EVALUATING/REFINING Test & Refine Ideas & Solutions“Be Ho ne s t & Bra ve !”5.1 Simulations5.2 Usability Testing5.3 Activity Groups5.4 Environmental Testing5BridgePoint Retirement CommunityUniversalDesignatSanFranciscoStateUniversityIRicardoGomes
  88. 88. TANGIBLE SOLUTION IMPLEMENTING Final Product Resolution relative to UD“Be Re a d y !”6.1 Universal Design Product Evaluation(CUD)6.2 Product Development & Management Review6.3 Marketing Plan Implementation6Universal Design at San Francisco State University
  89. 89. Universal Design Pre-Tollgate I: Concept & Basis of InterestScreens & Selects Projects for DevelopmentIdentify/Document:• Product Idea• User Need• Competitive Marketing Information• Potential Benefits
  90. 90. Universal Design Tollgate I - Preliminary Product DesignDevelop Design Guide, Marketing Plan & Design ConceptsDocuments:• Product Description• Competitive Analysis• Features/Specifications• Design Constraints• Key Selling Points• Marketing Plan Outline• Target Costs & Estimated Volume• Initial Concept Sketches & Form Studies• User-interaction/Critique
  91. 91. Universal Design Tollgate II - Design ApprovalFinalize Design Guide & Develop Product Design ApproachDocuments:• User-Centered Design Interface/Workshops• Focus Group Sessions/Product Review• Establish Design Approach/Documents• Update Design Guide• Life-Cycle Assessment/Mfg. Feasibility
  92. 92. Universal Design Tollgate III - Product DevelopmentDesign “Freeze” & ImplementationDocuments:• Working & Appearance Model• Design Review• Focus Group Sessions: User Testing• Final Design Guide• Prototype & Production Plan
  93. 93. Universal Design Stationary Roller Peeler: For Manual One-Handed UseJohnny Venida
  94. 94. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
  95. 95. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
  96. 96. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
  97. 97. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
  98. 98. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
  99. 99. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed Use
  100. 100. Universal Design Stationary Roller Peeler: For Manual One-Handed UseJohnny Venida
  101. 101. Universal Design Stationary Roller Peeler: For Manual One-Handed UseJohnny Venida
  102. 102. Johnny VenidaUniversal Design Stationary Roller Peeler: For Manual One-Handed UseFocus Group Product Review
  103. 103. • Symposium• Focus Group• Workshop• PresentationUniversal Design Studio Focus GroupRicardoGomesISanFranciscoStateUniversity
  104. 104. Universal Design Mobile Hot Food ContainerAvrind Gupta
  105. 105. Universal Design Faucet Friend Water Temperature IndicatorRicardoGomesISanFranciscoStateUniversityCharles FloydCharles Floyd
  106. 106. Universal Design Lotus Laundry Sorter: Stationary/Transport BagRicardoGomesISanFranciscoStateUniversityTuyet Tran
  107. 107. Ricardo GomesChair/Associate ProfessorSan Francisco State UniversityDesign Center for Global Needsricgomes@sfsu.edu(415) 338-2229RicardoGomesISanFranciscoStateUniversity
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