The document discusses a marketing plan that includes an introduction, product line, target market, market segmentation, advertising, competitors, consumer behavior theory, and conclusion. It provides an overview of each section of a marketing plan for a new product or business.

1. By: Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie

2. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

3. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

4. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

5. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

6. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

7. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

8. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion

9. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion