Redbull Rough Draft 2

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Redbull Rough Draft 2

  1. 1. By:<br />Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie <br />
  2. 2. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Celebrity Endorsements<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Product Line<br />
  3. 3. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Target Market<br />
  4. 4. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Segmenting the Market<br />
  5. 5. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Advertising<br />
  6. 6. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Competitors<br />
  7. 7. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Celebrity Endorsements<br /><ul><li>Red Bull sponcers hundreds of athletes and teams of extreme sports
  8. 8. largest part of red bulls marketing budget
  9. 9. Large reach through branding
  10. 10. Fans create attachments and bonds
  11. 11. Consumers associate their best performance with the product
  12. 12. Strengthens Brand affiliation with Athletic Performance</li></ul> <br />
  13. 13. Video Goes here<br />
  14. 14. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Product Placement<br />
  15. 15. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Consumer Imagery and Brand Equity<br />
  16. 16. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Word of Mouth<br />
  17. 17. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />

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