An introduction to the fundamentals of lean user experience and a framework for incorporating UX in agile enviornments via Product Stewardship and Integrated Teams. From a talk at deLUX during IxDA 11.

1. Lean UX &
Integrated Teams
Tim McCoy Janice Fraser
Director, Integrated Product Development Founder/CEO
Cooper LUXr
tim@cooper.com janice@LUXr.co
@seriouslynow @luxrco
@clevergirl

2. What Is Lean UX?
User Centered Design
x
Lean Startup (Customer Development
+ Lean & Agile approaches)
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

3. Roots Of Lean Startup
= + +
make products incremental reduce
customers want releases waste
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

4. For the first time,
user centered design
methods have
momentum in the
business community.
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

5. When the business community
begins to measure the value of
user experience, they will invest in
it as a driver of value, rather than
a cost to be minimized.
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

6. When the science of startups
includes user centered design as
one of its tent-poles, we
designers have a new
opportunity to do great things.
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

7. Lean UX Means...
• Tight collaboration of UX, Product Mgmt, Development
• Know your customers(users) and their needs
• Prioritize to reduce wasted effort
• Focus releases on specific user goals
• Externalize your ideas and your process
• Test design hypotheses rapidly and repeatedly
• Observing, learning, and adjusting with rapid cycles of
Think--Make--Check
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

8. Lean UX Cycles
Generative Research
Ideation THINK
Mental models
Behavior Models
Test Results
Competitive Analysis
MAKE Prototypes
Wireframes
Value Prop
Landing Page
A/B Testing Hypotheses
Site Analytics Comps
Usability Testing Deployed Code
Funnel
Sign-ups CHECK
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

9. Lean UX Framework
Users
why 1. BLAH
what Needs 2. BLAH
3. BLAH
le
peop
how
uct
prod
BUSINESS THINKING
Bob can...
Uses/Scenarios
Features
(CREATE SKETCHES, WIREFRAMES
& PIXELS)
This Week
User Stories
Themed Releases
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

10. Product Stewardship
and the integrated team
The role of UX in agile environments

11. What’s wrong with this picture?
Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

12. Product Owner is an overloaded role
• Represent business needs • Collaborate with the team
– hold product vision – maintain product backlog
– feature definition and prioritization – detail / clarify requirements
– communicate project status – provide subject matter expertise
• Ensure project success – be voice of the user
– negotiate release dates and contents – participate in daily meetings
– manage profitability / ROI – review work results
Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

13. Strategic and tactical UX are under-represented
• Product vision and framework under-developed
• User research and feedback not well done or understood
• Good interaction design practices lacking
• Design professionals spread too thin
Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

14. Problems we can address by integrating design
Too up-front Too late
• Too many assumptions • Not cohesive
• Can’t address changes • Never enough time
• Time-intensive • Lipstick on a pig
documentation
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

15. We begin by integrating design into the team
The Integrated Team includes
full-time design members working
with and alongside developers.
• Research and analysis of
customer and user behaviors,
needs, and goals
• Contextual design that balances
business needs, user goals,
technical opportunity
LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
15

16. A Product Steward advocates for UX
The Product Steward is a strategic
design role that works with the
Product Mgr to set direction and
shepherd the product to success.
• Advocate for user-centered design
• Understand and represent user goals
• Provide creative direction
• Negotiate releases with Product Manager
• Pair-design with other team members
• Assess work results
• Guide product vision through delivery
Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

17. Product Ownership is a shared responsibility
Product Manager
• Represent business and customer needs
• Understand market opportunities
• Communicate project status
• Prioritize features and releases
• Collaborate with team
Product Steward
• Represent user needs and goals
• Manage product vision, framework
• Provide creative direction
• Collaborate with team
Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

18. Thank You
Tim McCoy Janice Fraser
Director, Integrated Product Development Founder/CEO
Cooper LUXr
tim@cooper.com janice@LUXr.co
@seriouslynow @luxrco
@clevergirl