One of my favourite quotes that applies all of life, not just internet marketing: “A life spent making mistakes is not only more honourable, but more useful than a life spent doing nothing.”

1. SEO Lessons
I learned in 2013
“A LIFE SPENT MAKING MISTAKES IS NOT ONLY MORE HONOURABLE,
BUT MORE USEFUL THAN A LIFE SPENT DOING NOTHING.“

2. Am I but a lone Marketer doing so-called
SEO

3. That’s pretty decent number of
professionals!

4. So what are these
professionals doing? …

6. Really!?!
I was trying to achieve my goals by
hitting my keyboard at
max power!

7. The result…

8. W** website ranked first and I was like:

9. And then I was
happily living my
bachelor life

10. While clients mocked their competitors..

11. And then came
And he brought…

12. Then the
worst thing happened!!

14. He stood before us and
enforced that SEO’s followed
the holy commandments.

15. What really happened..

16. Rankings down!
Visits down!
Conversions down!

17. My
reaction:

18. Client reaction…
Dealing with challenging Client – Thanks Moz!

19. I challenged Cutts…

21. Then I decided….

22. My new plan:

Build Strategy

Build Relationships

Build Process

Build Link Building assets

Find Tools

Measure and Improve

Sit back and enjoy

23. My Process:

24. And the result was obvious
Visits increased
Search impression increased

25. Then I was like:

26. The first lesson
I learned…

28. Successful
Search Engine Marketing
Needs
Processes

29. Talk to your clients.
Keep the relationship strong.
Share your resilience with them.

30. Try new things.
Be adventurous.
Experiment with new
content or approaches.

31. Diversify everything you do.

32. SEO is evolving with marketing.

33. Give yourself a break.
Don’t make yourself miserable by daunting
obstacles that your job brings.

34. “(not provided)” is not a problem.

35. Always try to learn
from your competition.

36. Give away everything you know.

37. Teach as many people as possible.

38. There’s no replacement for
unique content.

39. SEO is never “done”

40. Internet marketing never dies.

41. You’ll probably never
outsmart Google!

42. By: Christy Kunjumon
@christykunjumon
Inbound Marketer @TechWyse
www.techywse.com