Sempo mobile bing

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  • DRAFT – NEW TEMPLATE PENDINGCreate a collage for continuing to focus on Entertainment (tv, music), Dining, Social, video, Here are a few screen shots of the new features – details of each feature in the Pedro memo
  • Our multi-platform development strategy has resulted in near ubiquitous availability of Bing for Mobile between applications and HTML5 support (available in most modern browsers). With this release, coverage is nearly 100% and we’ll continue to evolve and expand platform coverage as the market evolves.Every OS platform is unique and supports different things at different times so our challenge is to move with great agility, identify needs and gaps and focus our development efforts on filling the biggest needs as they arise. Platform Availability (Installed/Default/Browse) iPhone – app is downloadable from the iTunes App Store but m.bing.com is an option for search BUT is not the default. Windows Phone 7 – Bing is pre-installed; integrated into the search keyAndroid – Bing App is pre-installed on select Verizon devices and is otherwise downloadable from the Android marketplaceRim – the Bing App is pre-installed and m.bing.com is the default browse option OR download All phones: m.bing available from anywhere
  • Sempo mobile bing

    1. 1. Mobile Search – Local Relevance<br />Andy Chu – Director of Mobile Product Management <br />Microsoft<br />
    2. 2. Bing Momentum <br />Key Trends<br />Conclusion<br />Agenda for the Day<br />
    3. 3. USERS<br />DEMOGRAPHICS<br />Over Index on 18 to 24<br />+72% Heavy & Medium<br />27M New<br />13.2% Explicit Share <br />+65% Growth<br />(Since Launch)<br />
    4. 4. LOCAL<br />VISUALLY ORGANIZED<br />TASK CENTRIC<br />40% More Efficient<br />+344% in Mobile Volume<br />+224% in Mobile UU<br />
    5. 5. KEY TRENDS<br />
    6. 6. Mobile Search Opportunities<br />Local<br />Saving Money<br />Task Completion<br />50% <br />Interested in redeeming mobile coupons<br />53%<br />of queries have local intent<br />21steps to chose a local restaurant<br /><ul><li>~56% iPhone users compare prices
    7. 7. 5.3% of consumers redeemed mobile coupons
    8. 8. 39% of U.S. merchants plan to employ mobile couponing in next 12 months
    9. 9. 46% of queries are infotainment
    10. 10. Top category searches are Movies and Restaurants
    11. 11. “Checking in” becoming ubiquitous
    12. 12. 1.5x more typos than PC users
    13. 13. 60% rate alternate inputs as lead enabling experience
    14. 14. 70% of task completions happen within 1 hour
    15. 15. 100s of apps to find and manage</li></li></ul><li>Top “Search” Apps (3 Month Period*)<br />Example: 97% <br />of phones used at least once<br />* April 2010<br />
    16. 16. Reach for Two Key Search App per Day<br />Retail/Shopping<br />Entertainment<br />42% of phones used search app at least once in the 3 months<br />55% of phones used search app at least once in the 3 months<br />12% of phones used Entertainment search only<br />30% of phones <br />used both<br />25% of phones used Retail/ Shopping only<br />* Reach is based on any usage during the 3 month timeframe<br />
    17. 17. App Usage vs. Browse Concentration<br />Mobile <br />(April 2010)<br />Application <br />(April 2010)<br />PC <br />(June 2010)<br />Light App Users<br />Moderate App Users<br />Heavy App Users<br />
    18. 18. Wherever you go, there we are.<br />Bing for Mobile offers coverage for nearly every smartphone.<br />iPhone App<br />Android App<br />RIM BlackBerry<br />Windows Phone 7<br />Rich Browser<br />
    19. 19. LOCAL<br />VISUALLY ORGANIZED<br />TASK CENTRIC<br />
    20. 20. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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