Lila King, Community Conference 2012
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Lila King, Community Conference 2012 Lila King, Community Conference 2012 Presentation Transcript

  • News as a collaborative artOr, how to make magic with strangersLila King, CNNMay 2012
  • Hi! I’m Lila. Participation Director for CNN iReport ringleader (among other things)@lilacina on Twitter and most everywhere else News as Collaboration + May 2012 + Lila King
  • Let’s do this1. A little bit about iReport2. CNN’s approach to collaborative storytelling3. A few lessons we’ve learned along the way News as Collaboration + May 2012 + Lila King
  • iReport 101iReport is a platform for participating in the news. Its home is CNN: iReport is a section of CNN.com, a central component of CNN mobile apps, and a show on CNNI.An iReporter is a member of the community. There are 1 million +, roughly a third in the U.S.An iReport is a posted story. 500 post on a normal day. About 8% are vetted for CNN. Those make up roughly 10+ hours of video on CNN networks and 50+ stories on CNN.com each month.Team iReport is 10 people at CNN HQ in Atlanta. News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • How it works Post > Vet > TV1 People register, 2 Stories post 3 Community 4 CNN vets thepost a story in publicly on & moderators sort best iReports andvideo, photo or text CNN.com/iReport good from bad puts them on CNN News as Collaboration + May 2012 + Lila King
  • Today Open Story 2006Upload forms News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • Lesson #1Be specific News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • Lesson #2Make a promise News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • Lesson #2.5Keep your promise News as Collaboration + May 2012 + Lila King
  • Lesson #3Create lots of ways in News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • Lesson #4Make a framework for creativity News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • Lesson #5Turn on a dime News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • News as Collaboration + May 2012 + Lila King
  • Let’s recap ...1. Be specific2. Make a promise(2.5) Keep your promise3. Create lots of ways in4. Make a framework for creativity5. Be ready to turn on a dime News as Collaboration + May 2012 + Lila King
  • Go forth and make magic. News as Collaboration + May 2012 + Lila King
  • Let’s talk!Thank you! News as Collaboration + May 2012 + Lila King