Lila King, Community Conference 2012

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  • Lila King, Community Conference 2012

    1. 1. News as a collaborative artOr, how to make magic with strangersLila King, CNNMay 2012
    2. 2. Hi! I’m Lila. Participation Director for CNN iReport ringleader (among other things)@lilacina on Twitter and most everywhere else News as Collaboration + May 2012 + Lila King
    3. 3. Let’s do this1. A little bit about iReport2. CNN’s approach to collaborative storytelling3. A few lessons we’ve learned along the way News as Collaboration + May 2012 + Lila King
    4. 4. iReport 101iReport is a platform for participating in the news. Its home is CNN: iReport is a section of CNN.com, a central component of CNN mobile apps, and a show on CNNI.An iReporter is a member of the community. There are 1 million +, roughly a third in the U.S.An iReport is a posted story. 500 post on a normal day. About 8% are vetted for CNN. Those make up roughly 10+ hours of video on CNN networks and 50+ stories on CNN.com each month.Team iReport is 10 people at CNN HQ in Atlanta. News as Collaboration + May 2012 + Lila King
    5. 5. News as Collaboration + May 2012 + Lila King
    6. 6. News as Collaboration + May 2012 + Lila King
    7. 7. How it works Post > Vet > TV1 People register, 2 Stories post 3 Community 4 CNN vets thepost a story in publicly on & moderators sort best iReports andvideo, photo or text CNN.com/iReport good from bad puts them on CNN News as Collaboration + May 2012 + Lila King
    8. 8. Today Open Story 2006Upload forms News as Collaboration + May 2012 + Lila King
    9. 9. News as Collaboration + May 2012 + Lila King
    10. 10. News as Collaboration + May 2012 + Lila King
    11. 11. News as Collaboration + May 2012 + Lila King
    12. 12. Lesson #1Be specific News as Collaboration + May 2012 + Lila King
    13. 13. News as Collaboration + May 2012 + Lila King
    14. 14. News as Collaboration + May 2012 + Lila King
    15. 15. News as Collaboration + May 2012 + Lila King
    16. 16. Lesson #2Make a promise News as Collaboration + May 2012 + Lila King
    17. 17. News as Collaboration + May 2012 + Lila King
    18. 18. News as Collaboration + May 2012 + Lila King
    19. 19. Lesson #2.5Keep your promise News as Collaboration + May 2012 + Lila King
    20. 20. Lesson #3Create lots of ways in News as Collaboration + May 2012 + Lila King
    21. 21. News as Collaboration + May 2012 + Lila King
    22. 22. News as Collaboration + May 2012 + Lila King
    23. 23. News as Collaboration + May 2012 + Lila King
    24. 24. News as Collaboration + May 2012 + Lila King
    25. 25. News as Collaboration + May 2012 + Lila King
    26. 26. News as Collaboration + May 2012 + Lila King
    27. 27. Lesson #4Make a framework for creativity News as Collaboration + May 2012 + Lila King
    28. 28. News as Collaboration + May 2012 + Lila King
    29. 29. Lesson #5Turn on a dime News as Collaboration + May 2012 + Lila King
    30. 30. News as Collaboration + May 2012 + Lila King
    31. 31. News as Collaboration + May 2012 + Lila King
    32. 32. News as Collaboration + May 2012 + Lila King
    33. 33. Let’s recap ...1. Be specific2. Make a promise(2.5) Keep your promise3. Create lots of ways in4. Make a framework for creativity5. Be ready to turn on a dime News as Collaboration + May 2012 + Lila King
    34. 34. Go forth and make magic. News as Collaboration + May 2012 + Lila King
    35. 35. Let’s talk!Thank you! News as Collaboration + May 2012 + Lila King

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