The anatomy of a pitch & the art of speaking
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We breakdown the key elements for a winning pitch and explain the best techniques to deliver your pitch effectively. Always be pitching!
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The anatomy of a pitch & the art of speaking
- 1. THE ANATOMY OF A PITCH & THE ART OF SPEAKING Seedstars Karachi Sep 2015
- 2. ➜ EXCLUSIVE STARTUP COMPETITION ➜ A startup competition covering ~55 countries in 2015 ➜ FINAL EVENT ➜ & ➜ CONFERENCE ➜ Week long event in Switzerland reuniting the global network STARTUP INVESTMENT CLUB A platform to discover and invest in the top startups from around the globe 3000+ ENTREPRENEURS 50+ COUNTRIES 300+ INVESTORES 1000+ INNOVATORS ➜ GLOBAL ENTREPRENEUR NETWORK ➜ Global network of startups, advisors, mentors and accelerators
- 3. 2015 ITINERARY LATAM 11 regional events CEE & MENA 17 regional events Africa 12 regional events Asia & Oceania 16 regional events
- 4. The Anatomy of a Winning Pitch
- 5. In three years, Seedstars World has reviewed 3000+ pitch decks. So we know a thing or two about what works. Today, we want to share what we’ve learned.
- 6. The goal of the pitch is to sell your product, your company, and yourself in a very short period of time
- 9. The Hook
- 10. Make the audience care. Generate an emotional reaction: joy, trust, fear, surprise, sadness, disgust, anger, anticipation
- 11. Remember, the first 30 seconds will determine the next 5:30.
- 12. “IF YOU CAN’T EXPLAIN IT SIMPLY, YOU DON’T UNDERSTAND IT WELL ENOUGH.” ALBERT EINSTEIN
- 14. Problem
- 15. Create empathy with your audience. Facts tell, but stories sell.
- 17. “CUSTOMERS DON’T CARE ABOUT YOUR SOLUTION, THEY CARE ABOUT THEIR PROBLEM” DAVE MCCLURE, 500 STARTUPS
- 18. Traction
- 20. Volume Cost Conversion What’s my SOM? What do I pay to get them? What’s the conversion rate to my target (revenue)?
- 21. If you’re still validating product-market fit, that’s okay. Talk about your go-to-market strategy. “Partnerships” are not customers. But they can help with marketing and distribution.
- 22. Competition
- 23. Competition is bad. Competition is validating.
- 24. Explain why you do it better / differently. Hint: Market segment (who) Product (what) Team / process (how)
- 25. Industry averages – good reality checks, bad benchmarks. Better benchmark: Today vs your historical performance
- 26. Team
- 27. SHOW: photos, names, titles, skills / expertise TELL: How you met, how long you’ve known each other, are you full time on the project and why the combination makes sense. Demonstrate you can pivot if this doesn’t work out.
- 28. The Ask
- 29. Be specific. Hint: You need $$$ to run operations, hire, and / or get customers.
- 30. The Art of Speaking
- 32. Voice Project (The microphone is not your voice). Speak extra slow. Be confident. Pause.
- 33. Eye Contact Look above people’s heads. Refer to the slide, but don’t read it.
- 34. Stance Jump and see where your feet land No fidgeting! Stand tall Are you a walker?
- 35. Body Language Open palm gestures Smile No arm crossing Face your audience
- 36. Golden Rules of Pitching No more than 15 slides Don’t put anything on the slide you won’t talk about. Watch the time. Practice at least 3x. Keep on going if you mess up (we’re all human here) Don’t rely on the tech.
- 37. Golden Rules of Speaking Pause No fidgeting! Check your volume Pause
- 38. “Sometimes you win, sometimes you learn.”