My presentaiton for the Retail Financial Lending Summit 2010 - a summit that aims to provide innovative ideas that deliver impact.
The new realities of marketing and what it all
means for banking and retail lending- Insights
from one of the world's leading brand experience
•The move from promotion-based brands to reality based brands and the rise of experience brands
• The difference between customer service and
customer experience...and how to measure it...through satisfaction, or something more?
• The new demands on the human face of banking and financial services and how experience innovation can be a killer app.
• The role of every customer experience touch point... online and offline, temporary and permanent, human and technological