Startup KPIs and Investor Reporting for Oxygen Startups
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A short introduction for startups who are looking to demonstrate growth and traction to potential investors. How can they measure growth? What should they report on? How can they stand out? How can they use investors and mentors more effectively? How can SeederBoard help with the challenges?
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Startup KPIs and Investor Reporting for Oxygen Startups
- 1. Startup KPIs & Investor Repor2ng for Oxygen Accelerator seederboard.com 2m@seederboard.com @seederboard
- 2. Introduc2on • Se@ng KPIs and Milestones • How Do I Maintain Growth? • Managing Repor2ng • Using Mentors, Advisors & Investors • Let’s Simplify Repor2ng…
- 3. Why are KPIs Important? • Perspec2ve, Goals & Ac2ons • Communica2on • Management • Strategy Next: Se@ng KPIs and Milestones
- 4. Se@ng KPIs & Milestones • Define your perspec2ve • What do we need to measure • Create an ac2onable KPI • Understand how to measure it • Set your targets Next: Example KPIs
- 5. Example KPIs SaaS & Subscrip2on • Monthly Recurring Revenue (MRR) • Churn • Customer Acquisi2on Cost (CAC) • Average Revenue Per Customer (ARPC) • Life2me Value Next: Maintaining Growth
- 6. How Do I Maintain Growth? Make Sure: • Everyone understands! • Every metric monitors a goal. • Every ac2on should be a step towards a goal. • Decisions are followed by ac2on. • KPIs and Goals are regularly reviewed. Next: Managing Startup Repor2ng
- 7. Managing Repor2ng in a Startup • Financials • KPIs • Communica2on & Updates • Frequency Next: Measure Your Success
- 8. How to Use Mentors & Investors • Get Your Return on Investment – Advice – Feedback – Guidance – Professional Services • Evangelism & Early Adopters • Investment Next: Make More Progress
- 9. Let’s Simplify Repor2ng Financial Repor2ng • Accoun2ng Reports & Integra2on • Key Financial Metrics • Forecasts • Company Filing Data
- 10. Let’s Simplify Repor2ng KPIs • Simple, Flexible Metrics • Highly Visual • Track Performance • Import from Other Source
- 11. Let’s Simplify Repor2ng Communica2on & Updates • Manage Announcements & Communica2ons • Prove Transparency • Track Conversa2ons • Keep Updated
- 12. Let’s Simplify Repor2ng Company, User & Contact Management • Manage Users • Control Permissions & Access • Invite New Mentors, Investors & Team Members • Manage Company Informa2on
- 13. Conclusion • Set KPIs and Milestones • Measure & Maintain Growth • Report & Communicate • Use Mentors, Advisors & Investors • SeederBoard Simplifies Repor2ng
- 14. Ques2ons? How Can We Help You? seederboard.com 2m@seederboard.com @seederboard