WHOI Center for Marine Robotics 2nd Annual Marine Robotics Entrepreneurship Forum: Panel 1 (Emerging Markets and Market Trends: The view from Industry)

1. What does the Ocean Enterprise and NFL have alike?!
Zdenka Willis
Director, US IOOS

2. Background
2

3. Results
3
65%
20%
16%
16%
81%
36%
0% 20% 40% 60% 80%100%
Provider
Intermediary

4. International Context Good but …..
• G7: sustained observing and need for technology
• OECD – The Ocean Economy in 2030
• Ocean new economic frontier; boost economic growth,
employment & innovation
• Ocean-based industries potential to outperform growth
of the global economy
• Driver behind development of ocean industries: science
and technologies
• Ocean Observing is cornerstone of ocean science
• Foster innovation by leveraging technology synergies
among maritime sectors; promote innovation through
maritime industry clusters and technology incubators
• COP 21with regard to carbon neutrality
• Regulation can create pull
4

5. Challenges
• Often fragmented message
• Ocean Enterprise study first time we have shined a
light on “obs” and “jobs”
• Limited market studies
• Largest benefit areas are related to supply of public
goods; many benefits are indirect
• Data and information are often used in multiple
applications making assignment of value or cost
benefit difficult (collect once use many times)
5

6. Questions
Enables decision making
Fosters Advances in Science and Technology
https://ioos.noaa.gov
https://www.facebook.com/usioosgov
@usioosgov