0
tips for getting

FREE
by Rick DeJarnette
@rickdejarnette
GETTING STARTED
“Sites included in Google News should offer timely
reporting on matters that are important or
interesting ...
GETTING STARTED
WHAT IS THE VALUE OF PARTICIPATING IN
GOOGLE NEWS?
• increased CTR from
news modules in
“blended” or
“univ...
GETTING STARTED
WHAT KIND OF CONTENT IS ELIGIBLE?
ACCEPTABLE:
• original content
• text based articles
• image galleries &...
GETTING STARTED
HOW DO YOU GET INTO GOOGLE NEWS?
• submit a formal application here
• 60 day reconsideration request perio...
TIP #1

REVIEW THE GOOGLE
NEWS GUIDELINES &
ENSURE COMPLIANCE
read more: 9 Tips for Getting Free Clicks Through
Google New...
TIP #2

CREATE A NEWS CONTACT
PAGE WITH ACTUAL
CONTACT INFORMATION
read more: 9 Tips for Getting Free Clicks Through
Googl...
TIP #3

CREATE A GOOGLE NEWS
SITEMAP
•
•
•
•

follow the Google News sitemap protocol EXACTLY
only include URLs to your si...
TIP #4

USE THE META NEWS
KEYWORD TAG
•
•
•
•

DON’T use any other punctuation besides commas
DO use between 1 & 10 news k...
TIP #5

USE THE LINK STANDOUT
TAG

• results in FEATURED
news listing
• DON’T USE more
than 7x / week

learn how to use it...
TIP #6

PUBLISH CONTENT IMAGES
ON SAME
DOMAIN
read more: 9 Tips for Getting Free Clicks Through
Google News
TIP #7

OPTIMIZE NEWS PAGES
FOR STANDARD SEO
COMPLIANCE
•

• include relevant, optimized code elements
• 80 words minimum ...
TIP #8

MONITOR
GOOGLE NEWS
REFERRER TRAFFIC
read more: 9 Tips for Getting Free Clicks Through
Google News
TIP #9

MONITOR CRAWL & INDEX
ERRORS

learn how: 9 Tips for Getting Free Clicks Through
Google News
CONNECT
READ MORE:

SearchEngineLand.com
FOLLOW US ON TWITTER:

@sengineland

Images from Shutterstock, used under license...
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9 Tips for Getting Free Cicks from Google News by Rick DeJarnette at SearchEngineLand

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Is your business a frequent publisher of newsworthy content? Are you already in Google News? If not, here's what you need to know about getting started with Google News SEO & feed optimization, if your website is a good candidate for Google News. SearchEngineLand.com columnist Rick DeJarnette covers 9 key things you need to know to get started as a Google News publisher.

Read the companion article here:
http://searchengineland.com/9-tips-for-getting-free-clicks-through-google-news-172172

Published in: Technology, Business

Transcript of "9 Tips for Getting Free Cicks from Google News by Rick DeJarnette at SearchEngineLand"

  1. 1. tips for getting FREE
  2. 2. by Rick DeJarnette @rickdejarnette
  3. 3. GETTING STARTED “Sites included in Google News should offer timely reporting on matters that are important or interesting to our audience. We generally do not include how-to articles, advice columns, job postings, or strictly informational content such as weather forecasts and stock data.” - Google News Quality Guidelines read more: 9 Tips for Getting Free Clicks Through Google News
  4. 4. GETTING STARTED WHAT IS THE VALUE OF PARTICIPATING IN GOOGLE NEWS? • increased CTR from news modules in “blended” or “universal” search results. read more: 9 Tips for Getting Free Clicks Through Google News
  5. 5. GETTING STARTED WHAT KIND OF CONTENT IS ELIGIBLE? ACCEPTABLE: • original content • text based articles • image galleries & slideshows • videos • blogs, satire & press releases NOT ACCEPTABLE: • commerce journalism or advertorials • content promoting products or organizations read more: 9 Tips for Getting Free Clicks Through Google News
  6. 6. GETTING STARTED HOW DO YOU GET INTO GOOGLE NEWS? • submit a formal application here • 60 day reconsideration request period • don’t take any shortcuts in application read more: 9 Tips for Getting Free Clicks Through Google News
  7. 7. TIP #1 REVIEW THE GOOGLE NEWS GUIDELINES & ENSURE COMPLIANCE read more: 9 Tips for Getting Free Clicks Through Google News
  8. 8. TIP #2 CREATE A NEWS CONTACT PAGE WITH ACTUAL CONTACT INFORMATION read more: 9 Tips for Getting Free Clicks Through Google News
  9. 9. TIP #3 CREATE A GOOGLE NEWS SITEMAP • • • • follow the Google News sitemap protocol EXACTLY only include URLs to your site’s original content only carry last 48 hours worth of URLs in news sitemap update the news sitemap regularly read more: 9 Tips for Getting Free Clicks Through Google News
  10. 10. TIP #4 USE THE META NEWS KEYWORD TAG • • • • DON’T use any other punctuation besides commas DO use between 1 & 10 news keyword phrases DO include phrases 3-5 words long DON’T keyword stuff this tag! • More DO’s & DON’Ts in the complete article here. see also: Up Close: Using The "News Keywords" Tag For Google News by Danny Sullivan
  11. 11. TIP #5 USE THE LINK STANDOUT TAG • results in FEATURED news listing • DON’T USE more than 7x / week learn how to use it: 9 Tips for Getting Free Clicks Through Google News
  12. 12. TIP #6 PUBLISH CONTENT IMAGES ON SAME DOMAIN read more: 9 Tips for Getting Free Clicks Through Google News
  13. 13. TIP #7 OPTIMIZE NEWS PAGES FOR STANDARD SEO COMPLIANCE • • include relevant, optimized code elements • 80 words minimum for news story body • understand how UGC text affects news indexing learn more: 9 Tips for Getting Free Clicks Through Google News
  14. 14. TIP #8 MONITOR GOOGLE NEWS REFERRER TRAFFIC read more: 9 Tips for Getting Free Clicks Through Google News
  15. 15. TIP #9 MONITOR CRAWL & INDEX ERRORS learn how: 9 Tips for Getting Free Clicks Through Google News
  16. 16. CONNECT READ MORE: SearchEngineLand.com FOLLOW US ON TWITTER: @sengineland Images from Shutterstock, used under license.
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