Going Solo
From Scratch
  Starting up, Marketing & Finding Success
Starting-Up
Separating Myth from Reality
Things Not
 Needed
•   Money
•   Experience
•   Partners
•   Staff
•   Client Base
•   Office Location
•   Accountants
•   ...
Have A Plan
  From Your Concept to your Operations
Essentials
 •   Incorporate
 •   Insurance
 •   Licenses
 •   Taxes
 •   Filing System
 •   Accounting System
 •   Busines...
Marketing
Understand Marketing, Stay Focused and Deliver
Positioning
The Battle
 For Your
   Mind
New York Times Sunday Edition




500,000 Words
  28 Hours
Television, at average 30 frames per second




7 Hours Per Day
750,000 Pictures
The Lords Prayer:    56 words
            Gettysburg Address: 266 words
           Ten Commandments: 297 words
        Dec...
Getting Into
 The Mind
1
st


     versus




              2
              nd
Niche Law
http://bit.ly/dilm0C
http://bit.ly/clect2
http://bit.ly/9fI7Ul
Advertising 101
     Fall in Love With the Web
What is...

Advertising?
Position
Yourself
 As An
 Expert
•   Consistent Message

•   Focused Message

•   Watch the ROI

•   Don’t Stick with One
    Medium

•   Don’t Feel Compel...
Ethics & Advertising
Intersection of the www & ethics
• Confidentiality
• Duties to Clients and Others
• Advertising & Mark...
Rule 1.6:
Confidentiality of Information
 (a) A lawyer shall not reveal
 information relating to the
 representation of a c...
Lawyer Faces Discipline Over Blog Post
                               http://bit.ly/1xFzIH



“   A former Illinois assist...
Rule 3.3
Candor Toward The Tribunal
           (a) A lawyer shall not
           knowingly:

           (1) make a false
 ...
Lawyers Beware: Judges May Be
              Watching You on Social Media
                               http://bit.ly/iuEr...
http://bit.ly/31GDi



State bar authorities
in Florida have fined
trial lawyer $1,200
for criticizing judge
on a blog...Am...
A Legal Battle:
Online Attitudes v. Rules of the Bar
http://bit.ly/3A1lMz
Bates v. State Bar of Arizona
                          (US 1977)



 Lawyer advertising is
 constitutionally protected sp...
Summary of Constitutional Principles

Constitutional Protection for Communication




Ad on TV or Radio                   ...
Outline of Traditional Rules
Rule 7.1 - Prohibits false or misleading communications

Rule 7.2 - time, place, manner restr...
Rules for Internet
 Communications
Rules for Internet


“
                        Communications
7.6(a)
         ‘computer accessed communications’ are
     ...
Rules for Internet


“
                          Communications
7.6(a)
         ‘computer accessed communications’ are
   ...
What is...

Advertising?
Post a Comment On: Home Contractor vs. Homeowner

"The Strength of a Mechanic's Lien"
4 Comments - Show Original Post
    ...
You be the judge. Write a lawyer review                                                                        Sign in



...
Good Client Service
  An Obvious Edge for New & Small Practices
http://www.patrickjlamb.com/
Practicing Law
 Figuring It All Out
Performed in Hamburg, Germany 1,200 Times Before Breaking in 1964
Spent 10,000 Hours on High School Computer At Age 13
Practice
Read
•   Google It

•   Join List-Serves & E-Mail Groups and Ask
    Questions.

•   Use JDSupra and Other Form Sharing
    Sit...
Finding Success
“
It’s not enough to build a
business worth a fortune; you
have to make sure you have
an exit strategy, a way to get
the m...
What’s Going To Happen Later?
• Pay Yourself A Salary and
 Take All Company
 Money Out

• Liquidate
• Sell Your Practice
Balance
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Solo From Scratch
Upcoming SlideShare
Loading in...5
×

Solo From Scratch

884

Published on

This presentation was given to 100 students at Loyola University College of Law New Orleans about how to go "Solo from Scratch." The presentation discusses the administrative tasks required to open a business, marketing concepts like "positioning," the use of web 2.0 tools to make business easier and cheaper, and a practice's short and long term goals. View the written materials at http://bit.ly/gkkGLa

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
884
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Solo From Scratch

    1. 1. Going Solo From Scratch Starting up, Marketing & Finding Success
    2. 2. Starting-Up Separating Myth from Reality
    3. 3. Things Not Needed • Money • Experience • Partners • Staff • Client Base • Office Location • Accountants • Phone Systems • Fax Machines
    4. 4. Have A Plan From Your Concept to your Operations
    5. 5. Essentials • Incorporate • Insurance • Licenses • Taxes • Filing System • Accounting System • Business Plan • Name / Logo • Focus
    6. 6. Marketing Understand Marketing, Stay Focused and Deliver
    7. 7. Positioning
    8. 8. The Battle For Your Mind
    9. 9. New York Times Sunday Edition 500,000 Words 28 Hours
    10. 10. Television, at average 30 frames per second 7 Hours Per Day 750,000 Pictures
    11. 11. The Lords Prayer: 56 words Gettysburg Address: 266 words Ten Commandments: 297 words Declaration of Independence: 300 words U.S. Government Order Setting Cabbage Price: 26,911 words
    12. 12. Getting Into The Mind
    13. 13. 1 st versus 2 nd
    14. 14. Niche Law
    15. 15. http://bit.ly/dilm0C
    16. 16. http://bit.ly/clect2
    17. 17. http://bit.ly/9fI7Ul
    18. 18. Advertising 101 Fall in Love With the Web
    19. 19. What is... Advertising?
    20. 20. Position Yourself As An Expert
    21. 21. • Consistent Message • Focused Message • Watch the ROI • Don’t Stick with One Medium • Don’t Feel Compelled
    22. 22. Ethics & Advertising Intersection of the www & ethics • Confidentiality • Duties to Clients and Others • Advertising & Marketing
    23. 23. Rule 1.6: Confidentiality of Information (a) A lawyer shall not reveal information relating to the representation of a client unless the client gives informed consent.
    24. 24. Lawyer Faces Discipline Over Blog Post http://bit.ly/1xFzIH “ A former Illinois assistant public defender faces disciplinary charges over postings to her blog that may have exposed client confidences and revealed her complicity in a client’s fraud on a court.
    25. 25. Rule 3.3 Candor Toward The Tribunal (a) A lawyer shall not knowingly: (1) make a false statement of fact or law to a tribunal...
    26. 26. Lawyers Beware: Judges May Be Watching You on Social Media http://bit.ly/iuEru “ Judge Criss (Galveston, TX) recalled a lawyer telling her she needed a continuance because of a death in the family....but found out on her facebook account that she had been partying that same week. The judge denied the request.
    27. 27. http://bit.ly/31GDi State bar authorities in Florida have fined trial lawyer $1,200 for criticizing judge on a blog...Among other remarks...called the judge an "evil, unfair witch."
    28. 28. A Legal Battle: Online Attitudes v. Rules of the Bar http://bit.ly/3A1lMz
    29. 29. Bates v. State Bar of Arizona (US 1977) Lawyer advertising is constitutionally protected speech. It cannot be completely banned, but may be subject to restrictions regarding “time, place and manner.”
    30. 30. Summary of Constitutional Principles Constitutional Protection for Communication Ad on TV or Radio In-Person Solicitation Shapero Letter Invasiveness of Speech
    31. 31. Outline of Traditional Rules Rule 7.1 - Prohibits false or misleading communications Rule 7.2 - time, place, manner restrictions on lawyer advertising Rule 7.3 - further limits in-person and targeted solicitations Rule 7.4 - restricts advertising fields of practice and specialities Rule 7.5 - firm names and letterhead
    32. 32. Rules for Internet Communications
    33. 33. Rules for Internet “ Communications 7.6(a) ‘computer accessed communications’ are defined as information regarding a lawyer’s or law firm’s services that is read, viewed, or heard directly through the use of a computer.
    34. 34. Rules for Internet “ Communications 7.6(a) ‘computer accessed communications’ are defined as information regarding a lawyer’s or law firm’s services that is read, viewed, or heard directly through the use of a computer. “ 7.6(d) ‘All computer accessed communications...other than those subject to subdivisions (b) and (c) of this Rule, are subject to the requirements of Rule 7.2
    35. 35. What is... Advertising?
    36. 36. Post a Comment On: Home Contractor vs. Homeowner "The Strength of a Mechanic's Lien" 4 Comments - Show Original Post Collapse comments Leave your comment Wolfe Law Group said... Andrea - I'm a subscriber to your blog and a blogger myself, and wanted to comment about this recent post. I think you really strike a chord with contractors of all sizes with your posts about the strengths of a construction lien - especially by You can use some HTML tags, such as <b>, <i>, <a> referencing something that is frequently not discussed: even improper liens can be effective. Choose an identity Google/Blogger While it's certainly not an excuse to file a USERNAME improper lien for an improper person, the point remains that liens cause problems - and precisely PASSWORD the problems that get contractors paid. No Google Account? Sign up here You can also use your Blogger account. I made reference to your post on my two blogs: OpenID http://blog.wolfelaw.com Name/URL http://blog.expresslien.com Anonymous 12:19 PM
    37. 37. You be the judge. Write a lawyer review Sign in Legal Guides Answers & Advice Lawyer Search Search Legal topic Location City and state -OR- ZIP Find guides Home > Legal Guides > Disputing a Construction Lien in Washington State E-mail Disputing a Construction Lien in Washington State Print Scott G Wolfe JR Posted in Construction / Development. Jurisdiction: Washington Add to list To file a construction lien against your property, a contractor must meet certain legal prequalifications. County recorders, however, are required to file construction lien instruments presented to them, regardless of a contractor's Other Legal Guides on Construction legal ability. The result? A construction lien may be placed against your property improperly. In Washington, like in most states, there is a defined manner of disputing the validity of a construction lien. Construction/Development Overview Construction Accidents in Washington Is the lien frivolous? State Liens subject to forced removal are termed "frivolous liens" by Washington law. According to a Washington statute, a lien is frivolous "if it is made without reasonable cause or clearly excessive." Filing a Construction Lien in Washington Practically speaking, this breaks down invalid liens into two categories: State 1) Circumstances when the lien was filed without following technical substantive or procedure rules of lien Construction Liens in Washington State 2) Circumstances when the lien is clearly devoid of any merit whatsoever Subcontractor: how to file a construction Regarding the first category of frivolous liens, the following are some common mistakes: lien on a single-family residential project Failure to adequately describe the property in the lien (i.e., filing without a legal property description). in Wisconsin Failure to provide the proper required notices. Notice is required from the claimant in some circumstances, but not See more related Legal Guides all. Failure to meet all of the statutory content requirements. The law is specific as to what must be identified in a
    38. 38. Good Client Service An Obvious Edge for New & Small Practices
    39. 39. http://www.patrickjlamb.com/
    40. 40. Practicing Law Figuring It All Out
    41. 41. Performed in Hamburg, Germany 1,200 Times Before Breaking in 1964
    42. 42. Spent 10,000 Hours on High School Computer At Age 13
    43. 43. Practice
    44. 44. Read
    45. 45. • Google It • Join List-Serves & E-Mail Groups and Ask Questions. • Use JDSupra and Other Form Sharing Sites • Don’t Be Shy, Contract Work to Other Attys
    46. 46. Finding Success
    47. 47. “ It’s not enough to build a business worth a fortune; you have to make sure you have an exit strategy, a way to get the money back out.
    48. 48. What’s Going To Happen Later?
    49. 49. • Pay Yourself A Salary and Take All Company Money Out • Liquidate • Sell Your Practice
    50. 50. Balance
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×