Social Networking -
Market and Build your Business
Welcome to
Presented by: Scott Stawarz Harper College’s
Harper College CE Tech Instructor Social Media Class.
twitter:
Principal Technologist - octāvity.com #smoharper
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Introduction
• Who am I?
• What is our plan for the day?
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Who am I?
3

Who am I?
• Scott Stawarz
• Harper College CE Technology Instructor
• Principal Technologist - Octāvity.com
• 17 year Internet user
• 10 year Technology Trainer
• MCT, CIWCI
• 7 year Business and Technology Consultant
3

Today’s Plan
“Begin with the
end in mind.” -
Stephen Covey
What do we want to accomplish by the end of the day?
4

Today’s Plan
“Begin with the
end in mind.” -
Stephen Covey
What do we want to accomplish by the end of the day?
• What is social networking (SMO)?
• What is my current presence?
• What are social goals?
• What are social tools?
• How do I measure success?
• Strategies?
4

Social Media
• What is Social Media?
• Case Study:
Common Craft Video
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What does it
mean to be social?
photo source:
http://www.flickr.com/photos/17597931@N00/467050570/
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7

Social Tasks
• Listen
• Identify my goals.
• Identify the influencers and talkers
• Build Relationships
• Participate
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Hub and Spoke Philosophy
http://www.flickr.com/photos/wetsun/45511902/
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What’s my current social status
(presence?)
http://www.flickr.com/photos/jacklord/97833152/
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Goals
http://www.flickr.com/photos/thetorpedodog/757659477/
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Social Sites
http://www.flickr.com/photos/library_of_congress/2163812996/
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Social Sites
• Blog
• Facebook
• Twitter
• Flickr
• Youtube
• LinkedIn
• Others
http://www.flickr.com/photos/library_of_congress/2163812996/
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ROI
If you build it, They will come?
http://www.flickr.com/photos/kirbrik28/3814515615/
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http://www.flickr.com/photos/mysza/1801465046/
Strategy
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http://www.flickr.com/photos/24550592@N08/2435521669/
Best Practices
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Review
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Review
• What is social networking (SMO)?
• What is my current presence?
• What are social goals?
• What are social tools?
• How do I measure success?
• Strategies?
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Resources - Books
• Putting the Public Back in Public Relations: How Social Media Is Reinventing
the Aging Business of PR
• Trust Agents: Using the Web to Build Influence, Improve Reputation, and
Earn Trust
• The Art of Community: Building the New Age of Participation (Theory in
Practice)
• Word of Mouth Marketing: How Smart Companies Get People Talking,
Revised Edition
• The New Community Rules: Marketing on the Social Web
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Resources - Web
• Social Media News and Web Tips – Mashable –
The Social Media Guide
• Best Social Media Advice From
chrisbrogran.com
• sstawarz's socialmedia Bookmarks on Delicious
http://delicious.com/sstawarz/socialmedia
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Scott Stawarz
• http://octavity.com/
• http://twitter.com/scottstawarz/
• scott@octavity.com
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