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Weapons of Influence Programming your Members for Success!  Programming your Personal Training Department for Growth! Scot...
 
In fictional reality of  Star Wars , the Jedi mind trick is a  Force  power.  Jedi  who know the power can, by  using the ...
To develop and implement programs and services which improve the quality of life and health of the population we are commi...
Akron General Medical Center   Mission Statement <ul><li>Improve the Health and Lives of our Patients and Community </li><...
ACTION!
“ You can have everything in life that you want, if you just help enough other people get what they want”. Zig Ziglar
 
To develop and implement programs and services which improve the quality of life and health of the population we are commi...
<ul><li>1. What is it? </li></ul><ul><li>2. What’s in it for me? </li></ul><ul><li>A.  How will I benefit? </li></ul><ul><...
 
Weapons of Influence <ul><li>Reciprocation </li></ul><ul><li>Liking / Rapport </li></ul><ul><li>Social Proof </li></ul><ul...
Reciprocation The Old Give and Take . . . and Take
Reciprocation The Old Give and Take . . . and Take
Repetition! “ We know that 90% of all purchase decisions are made in the unconscious mind.  We also now know a slam dunk m...
Liking / Rapport People do Business with Those they Like and Trust <ul><li>Smile </li></ul><ul><li>Use their Name </li></u...
 
Social Proof “We Determine What is Correct by Finding Out What Other People Think is Correct”
 
Commitment & Consistency Good Personal Consistency is Highly Valued in our Society <ul><li>Active </li></ul><ul><li>Public...
Scarcity People Assign More Value to Opportunities  when they Are Less Available
Commitment & Consistency Good Personal Consistency is Highly Valued in our Society 1. Active 2. Public 3. Effortful 4. Fre...
Social Proof - Scarcity
Commitment & Consistency Good Personal Consistency is Highly Valued in our Society
 
Social Proof
Social Proof - Testimonials
 
Permanent  Weight Loss Revealed!
 
 
 
 
 
 
SLIDE SHOW
Introduction <ul><li>Several Thousand people have attended  (Social Proof). </li></ul><ul><li>Welcome my friends  (Liking ...
 
 
Social Proof
Reciprocation- Scarcity
 
 
Reciprocation- Scarcity
Reciprocation- Scarcity
 
Success is the progressive realization of a worthy ideal.  Earl Nightingale
is the progressive realization of a worthy ideal.  Happiness
 
“ I've Learned That People Will Forget What You Said, People Will Forget What You Did, but People Will Never Forget How Yo...
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Mfa Weapons Of Influence

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Transcript of "Mfa Weapons Of Influence"

  1. 1. Weapons of Influence Programming your Members for Success! Programming your Personal Training Department for Growth! Scott Crabiel, CSCS, CPT-NSCA Personal Training Coordinator Akron General LifeStyles - West
  2. 3. In fictional reality of Star Wars , the Jedi mind trick is a Force power. Jedi who know the power can, by using the Force , influence the actions of other &quot;weak-minded&quot; sentient beings.
  3. 4. To develop and implement programs and services which improve the quality of life and health of the population we are committed to serve. Code of Ethics
  4. 5. Akron General Medical Center Mission Statement <ul><li>Improve the Health and Lives of our Patients and Community </li></ul>
  5. 6. ACTION!
  6. 7. “ You can have everything in life that you want, if you just help enough other people get what they want”. Zig Ziglar
  7. 9. To develop and implement programs and services which improve the quality of life and health of the population we are committed to serve. Improve the Health and Lives of our Patients and Community
  8. 10. <ul><li>1. What is it? </li></ul><ul><li>2. What’s in it for me? </li></ul><ul><li>A. How will I benefit? </li></ul><ul><li>B. Will it really give me what I want and need? </li></ul><ul><li>C. If I do this, will it be worth it? </li></ul><ul><li>D. What will other people say? </li></ul><ul><li>E. Can I justify it? </li></ul><ul><li>F. Do I really need it now? </li></ul><ul><li>3. Can you prove it? </li></ul>Prospective Clients Want to Know?
  9. 12. Weapons of Influence <ul><li>Reciprocation </li></ul><ul><li>Liking / Rapport </li></ul><ul><li>Social Proof </li></ul><ul><li>Commitment and Consistency </li></ul><ul><li>Scarcity </li></ul>
  10. 13. Reciprocation The Old Give and Take . . . and Take
  11. 14. Reciprocation The Old Give and Take . . . and Take
  12. 15. Repetition! “ We know that 90% of all purchase decisions are made in the unconscious mind. We also now know a slam dunk manner of accessing the unconscious mind.” Jay Conrad Levinson , Guerrilla Marketing How do you access the unconscious mind?
  13. 16. Liking / Rapport People do Business with Those they Like and Trust <ul><li>Smile </li></ul><ul><li>Use their Name </li></ul><ul><li>Give them a Compliment </li></ul><ul><li>Provide Something of Value </li></ul><ul><li>Listen </li></ul>
  14. 18. Social Proof “We Determine What is Correct by Finding Out What Other People Think is Correct”
  15. 20. Commitment & Consistency Good Personal Consistency is Highly Valued in our Society <ul><li>Active </li></ul><ul><li>Public </li></ul><ul><li>Effortful </li></ul><ul><li>Freely Chosen </li></ul>
  16. 21. Scarcity People Assign More Value to Opportunities when they Are Less Available
  17. 22. Commitment & Consistency Good Personal Consistency is Highly Valued in our Society 1. Active 2. Public 3. Effortful 4. Freely Chosen
  18. 23. Social Proof - Scarcity
  19. 24. Commitment & Consistency Good Personal Consistency is Highly Valued in our Society
  20. 26. Social Proof
  21. 27. Social Proof - Testimonials
  22. 29. Permanent Weight Loss Revealed!
  23. 36. SLIDE SHOW
  24. 37. Introduction <ul><li>Several Thousand people have attended (Social Proof). </li></ul><ul><li>Welcome my friends (Liking – we’re friends!) </li></ul><ul><li>Allow me to congratulate you, allow me to commend you (Rapport – compliment). </li></ul><ul><li>Only 3% of the population is investing in programs to better their life (Rapport – compliment). </li></ul><ul><li>Tonight I’m going to reveal life changing information with you (answers “ how will I benefit?” </li></ul>
  25. 40. Social Proof
  26. 41. Reciprocation- Scarcity
  27. 44. Reciprocation- Scarcity
  28. 45. Reciprocation- Scarcity
  29. 47. Success is the progressive realization of a worthy ideal. Earl Nightingale
  30. 48. is the progressive realization of a worthy ideal. Happiness
  31. 50. “ I've Learned That People Will Forget What You Said, People Will Forget What You Did, but People Will Never Forget How You Made Them Feel.”
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