Mfa Weapons Of Influence
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  • 1. Weapons of Influence Programming your Members for Success! Programming your Personal Training Department for Growth! Scott Crabiel, CSCS, CPT-NSCA Personal Training Coordinator Akron General LifeStyles - West
  • 2.  
  • 3. In fictional reality of Star Wars , the Jedi mind trick is a Force power. Jedi who know the power can, by using the Force , influence the actions of other "weak-minded" sentient beings.
  • 4. To develop and implement programs and services which improve the quality of life and health of the population we are committed to serve. Code of Ethics
  • 5. Akron General Medical Center Mission Statement
    • Improve the Health and Lives of our Patients and Community
  • 6. ACTION!
  • 7. “ You can have everything in life that you want, if you just help enough other people get what they want”. Zig Ziglar
  • 8.  
  • 9. To develop and implement programs and services which improve the quality of life and health of the population we are committed to serve. Improve the Health and Lives of our Patients and Community
  • 10.
    • 1. What is it?
    • 2. What’s in it for me?
    • A. How will I benefit?
    • B. Will it really give me what I want and need?
    • C. If I do this, will it be worth it?
    • D. What will other people say?
    • E. Can I justify it?
    • F. Do I really need it now?
    • 3. Can you prove it?
    Prospective Clients Want to Know?
  • 11.  
  • 12. Weapons of Influence
    • Reciprocation
    • Liking / Rapport
    • Social Proof
    • Commitment and Consistency
    • Scarcity
  • 13. Reciprocation The Old Give and Take . . . and Take
  • 14. Reciprocation The Old Give and Take . . . and Take
  • 15. Repetition! “ We know that 90% of all purchase decisions are made in the unconscious mind. We also now know a slam dunk manner of accessing the unconscious mind.” Jay Conrad Levinson , Guerrilla Marketing How do you access the unconscious mind?
  • 16. Liking / Rapport People do Business with Those they Like and Trust
    • Smile
    • Use their Name
    • Give them a Compliment
    • Provide Something of Value
    • Listen
  • 17.  
  • 18. Social Proof “We Determine What is Correct by Finding Out What Other People Think is Correct”
  • 19.  
  • 20. Commitment & Consistency Good Personal Consistency is Highly Valued in our Society
    • Active
    • Public
    • Effortful
    • Freely Chosen
  • 21. Scarcity People Assign More Value to Opportunities when they Are Less Available
  • 22. Commitment & Consistency Good Personal Consistency is Highly Valued in our Society 1. Active 2. Public 3. Effortful 4. Freely Chosen
  • 23. Social Proof - Scarcity
  • 24. Commitment & Consistency Good Personal Consistency is Highly Valued in our Society
  • 25.  
  • 26. Social Proof
  • 27. Social Proof - Testimonials
  • 28.  
  • 29. Permanent Weight Loss Revealed!
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. SLIDE SHOW
  • 37. Introduction
    • Several Thousand people have attended (Social Proof).
    • Welcome my friends (Liking – we’re friends!)
    • Allow me to congratulate you, allow me to commend you (Rapport – compliment).
    • Only 3% of the population is investing in programs to better their life (Rapport – compliment).
    • Tonight I’m going to reveal life changing information with you (answers “ how will I benefit?”
  • 38.  
  • 39.  
  • 40. Social Proof
  • 41. Reciprocation- Scarcity
  • 42.  
  • 43.  
  • 44. Reciprocation- Scarcity
  • 45. Reciprocation- Scarcity
  • 46.  
  • 47. Success is the progressive realization of a worthy ideal. Earl Nightingale
  • 48. is the progressive realization of a worthy ideal. Happiness
  • 49.  
  • 50. “ I've Learned That People Will Forget What You Said, People Will Forget What You Did, but People Will Never Forget How You Made Them Feel.”