Creativity Observations assignment

1. SCOTT ANDERSON
Crash Coarse on Creativity
Are you Paying Attention

2. #1: Target

3. Target: The Good
 Look and Feel
 Organized nicely
 Displays nice
 Medium product density
 Open / spacious
 Vibrant color scheme

4. Target: The Bad
 Noise Pollution
 Coming from
kids
 Most co $1 bin
area

5. Target: The Opportunity
 Remove $1 bin
 Adds mess/clutter
 Helps remove noise
pollution
 Add water cooler at
entry
 Replace revenue
from $1 bin
 Cool off
 Enjoy shopping
longer!

6. #2: QuikTrip

7. QuikTrip: The Good
 Friendly Service
 Staff always greets!
 Clean
 Organized

8. QuikTrip: The Bad
 Wet floor: mopped at
lunchtime
 Shouldwait for off
peak hours for mop

9. QuikTrip: The Opportunity
 Would you like a cookie
?
 Use McDonalds (apple
pie) tactics!
 Leverage personable
staff
 Ask with every purchase
 Use hot breakfast
station (near register –
not currently used at

10. #3: Kohl’s

11. Kohl’s: The Good
 Pleasant earth tones color scheme
 Good music & volume

12. Kohl’s: The Bad
 Staff
 Past many employees
without any
acknowledgement
 Archaic policies
 Told not to take
pictures!
 Product density
 It felt crowded

13. Kohl’s: The Opportunity
 Employ/Train/Motivat
e better staff
 Thin the product
noise
 Feel more like
Dillard’s and less
Walmart

14. #4: Dollar Tree

15. Dollar Tree: The Good
 Store layout
 Well organized
 Neat
 Well stocked
 High product
density

16. Dollar Tree: The Bad
 Nothing
 Everything
met or
exceeded expectations

17. Dollar Tree: The Opportunity
 Replace entry display with
seasonal items
 There is an entry stack out with
random items
 Use this area for the seasonal,
impulse items

18. #5: Hobby Lobby

19. Hobby Lobby: The Good
 Nice displays
 Product selection
 Clean
 Organized

20. Hobby Lobby: The Bad
 Staff training
 No one approached
me
 Friendly after I
asked questions

21. Hobby Lobby: The
Opportunity
 Greeter
 ThinkWalmart
 Engage customers

22. #6: Home Depot

23. Home Depot: The Good
 Staff
 Approached me
 Knowledgeable
 Atmosphere
 Aisles well
labeled
 Accessible
 Organized

24. Home Depot: The Bad
 Parking lot
carts
 Could be
collected
 Often outside
of designated
return

25. Home Depot: The Opportunity
 Staff training
 I noticed a flyer in the
window for kids workshop
on Saturday (tomorrow)
 Staff should remind
customers (who come
with kids) of kids
workshop activity coming
this weekend!
 Encourages customers to
come back soon.