On Demand Everything

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Since I joined RRE Ventures last fall, I’ve spent time researching mobile on-demand services (ODMS) that we are able to access with a push of a button. My friend Semil Shah defines ODMS as “apps that aggregate consumer demand on mobile devices, but fulfill that demand through offline services.” I’ll take it one step further: ODMS deliver a “closed loop” experience by collapsing the value chain including discovery, order, payment, fulfillment (offline but within owned network) and confirmation. In the pre-mobile era we had to search yellow pages (or google), find a provider, call or email that provider, wait to connect with someone, schedule a convenient time, hope the provider arrives on time, and then pay with a credit card or cash. Thankfully, a new array of mobile services removes all of that friction we were used to experiencing. Welcome to the uberification of our service economy.

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  • Collapsing the value chain
  • Transform AssetsLocal JobsMore Time
  • InstacartBreathershype
  • InstacartBreathershype
  • InstacartBreathershype
  • InstacartBreathershype
  • InstacartBreathershype
  • Operational complexityRegulation Low barriers to entryGeographic differences
  • Business to Business: Managed by Q, BoomtownWhitespacesEcosystem: Trax, Dispatch, RickshawEmerging Categories: medicine, real estate, security
  • On Demand Everything

    1. 1. Everything On Demand Steve Schlafman, Principal
    2. 2. The US Service Based Economy $1.2 trillion of GDP Source: US Bureau of Labor Statistics (2010) Made with love in NYC by @schlaf and RRE Ventures
    3. 3. The Largest Driver of Employment 115 million service workers Source: US Bureau of Labor Statistics (2010) Made with love in NYC by @schlaf and RRE Ventures
    4. 4. Buying Milk Has Come Full Circle Yesterday Today Groceries in under an hour Made with love in NYC by @schlaf and RRE Ventures
    5. 5. On-Demand Mobile Services Applications that aggregate demand on mobile devices but fulfill that demand through offline services. Made with love in NYC by @schlaf and RRE Ventures
    6. 6. Collapsing The Value Chain Yesterday Today Made with love in NYC by @schlaf and RRE Ventures
    7. 7. The Perfect Storm Smartphones High Unemployment Busy Homes LTE / 4G Everywhere Made with love in NYC by @schlaf and RRE Ventures
    8. 8. Societal Benefits Local Jobs More Time Income from Property Taxes Made with love in NYC by @schlaf and RRE Ventures
    9. 9. Categories Impacted Moving & Storage Transportation Home Services Office Space Health & Beauty Food & Dining Care Services Delivery Events Travel Made with love in NYC by @schlaf and RRE Ventures
    10. 10. The On Demand Landscape Transportation Health & BeautyDining + Drinks Delivery & Logistics Food & BeverageHome Services Travel / Hospitality Events Source: RRE Ventures (2014)
    11. 11. VC Funding Since 2009 70+ companies $1.75 Billion Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase *Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures
    12. 12. RRE Companies Veterinarians on demand Made with love in NYC by @schlaf and RRE Ventures
    13. 13. RRE Companies Food ordering apps for multi-unit businesses Made with love in NYC by @schlaf and RRE Ventures
    14. 14. Services We Admire Peace and quiet on demand Made with love in NYC by @schlaf and RRE Ventures
    15. 15. Services We Admire Made with love in NYC by @schlaf and RRE Ventures Car service and repair on demand
    16. 16. Services We Admire Home services on demand Made with love in NYC by @schlaf and RRE Ventures
    17. 17. Services We Admire Package delivery on demand Made with love in NYC by @schlaf and RRE Ventures
    18. 18. Services We Admire Local, fresh meals on demand Made with love in NYC by @schlaf and RRE Ventures
    19. 19. Services We Admire Move services on demand Made with love in NYC by @schlaf and RRE Ventures
    20. 20. Challenges Regulation Low Barriers Moving Atoms Regional Made with love in NYC by @schlaf and RRE Ventures
    21. 21. The Future Business Services Health Services Real Estate Ecosystem Partners Made with love in NYC by @schlaf and RRE Ventures
    22. 22. A Final Thought “Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience.” -Travis Kalanick, Co-founder / CEO of Uber Made with love in NYC by @schlaf and RRE Ventures
    23. 23. Thank You Steve Schlafman, Principal

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