Since I joined RRE Ventures last fall, I’ve spent time researching mobile on-demand services (ODMS) that we are able to access with a push of a button. My friend Semil Shah defines ODMS as “apps that aggregate consumer demand on mobile devices, but fulfill that demand through offline services.” I’ll take it one step further: ODMS deliver a “closed loop” experience by collapsing the value chain including discovery, order, payment, fulfillment (offline but within owned network) and confirmation. In the pre-mobile era we had to search yellow pages (or google), find a provider, call or email that provider, wait to connect with someone, schedule a convenient time, hope the provider arrives on time, and then pay with a credit card or cash. Thankfully, a new array of mobile services removes all of that friction we were used to experiencing. Welcome to the uberification of our service economy.
2. The US Service Based Economy
$1.2 trillion of GDP
Source: US Bureau of Labor Statistics (2010)
Made with love in NYC by @schlaf and RRE Ventures
3. The Largest Driver of Employment
115 million service
workers
Source: US Bureau of Labor Statistics (2010)
Made with love in NYC by @schlaf and RRE Ventures
4. Buying Milk Has Come Full Circle
Yesterday Today
Groceries in under an hour
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5. On-Demand Mobile Services
Applications that aggregate demand on mobile
devices but fulfill that demand through offline
services.
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6. Collapsing The Value Chain
Yesterday
Today
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7. The Perfect Storm
Smartphones High Unemployment Busy Homes LTE / 4G Everywhere
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8. Societal Benefits
Local Jobs More Time Income from Property Taxes
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9. Categories Impacted
Moving & Storage Transportation Home Services Office Space Health & Beauty
Food & Dining Care Services Delivery Events Travel
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10. The On Demand Landscape
Transportation Health & BeautyDining + Drinks
Delivery & Logistics
Food & BeverageHome Services
Travel / Hospitality
Events
Source: RRE Ventures (2014)
11. VC Funding Since 2009
70+ companies
$1.75 Billion
Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase
*Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures
21. The Future
Business Services Health Services Real Estate Ecosystem Partners
Made with love in NYC by @schlaf and RRE Ventures
22. A Final Thought
“Uber is efficiency with elegance on top.
That’s why I buy an iPhone instead of an
average cell phone, why I go to a nice
restaurant and pay a little bit more. It’s for
the experience.”
-Travis Kalanick, Co-founder / CEO of Uber
Made with love in NYC by @schlaf and RRE Ventures