Government Use of Social Media in Taiwan

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For W3C E-Gov Interest Group http://www.w3.org/egov/wiki/Main_Page

For W3C E-Gov Interest Group http://www.w3.org/egov/wiki/Main_Page

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  • 1. Government Use ofSocial Media in Taiwan TH Schee Co-Founder, Fertta Communications schee@fertta.com http://www.w3.org/egov/wiki/Main_Page @scheeinfo
  • 2. Background: Highly saturated media marketMobile phone penetration: 120%, Average Household TV Channels: 100+, Web Population: 75%+ http://www.behance.net/gallery/Ilha-Formosa/1339213
  • 3. Before 2009Facebook just enters the market. Less than 20k people use Twitter, and Plurk is top dog. Pull Model Policy Institutes & NPOs Central Governments Push Model Media Agencies & Policy Institutes
  • 4. In 2009, Typhoon Morakot hits TaiwanLack of government public communications strategy and media hype exacerbated publicconcerns and further delayed disaster relief. Use of social media explodes in fashion. Social Media CSO Competition and allies of websites: ETTV Governments 10,000+ CTV HQ TV / RADIO SAHLIH City 1 EOC DATA APPLE DAILY City 2 NEWSPAPER LIBERTY TIMES MEDIA UDN City 3 YAHOO! TW Google TW WEB News Press releases MSN TW Briefings YAM News
  • 5. On any day after 2011.2.25"Operation Guideline of Web 2.0 Social Media", which is more instrumental than strategical,released by http://www.webguide.nat.gov.tw. Pull Model Policy Institutes & NPOs Central Governments Push Model Media Agencies & Policy Institutes
  • 6. Current Status: Levels of Digital EngagementSocial media is dwarfed by much more poplar "Help Desk" and "Governors Email" modelsacross governments. He lp De sk websites Governments e dia lm cia so
  • 7. Current Status: Popular GovernorsPopular governors use social media as primary/secondary PR channels and circumvent aroundrestrictions.
  • 8. Current Status: Departments use Social Media as Disposable ChannelsMany departments in local governments use "disposable" Facebook and Plurk accounts maintained byagencies as primary/secondary marketing channels.
  • 9. Questions? @scheeinfo