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Government Use of Social Media in Taiwan

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Government Use of Social Media in Taiwan

  1. 1. Government Use of Social Media in Taiwan TH Schee Co-Founder, Fertta Communications schee@fertta.com http://www.w3.org/egov/wiki/Main_Page @scheeinfo
  2. 2. Background: Highly saturated media market Mobile phone penetration: 120%, Average Household TV Channels: 100+, Web Population: 75%+ http://www.behance.net/gallery/Ilha-Formosa/1339213
  3. 3. Before 2009 Facebook just enters the market. Less than 20k people use Twitter, and Plurk is top dog. Pull Model Policy Institutes & NPOs Central Governments Push Model Media Agencies & Policy Institutes
  4. 4. In 2009, Typhoon Morakot hits Taiwan Lack of government public communications strategy and media hype exacerbated public concerns and further delayed disaster relief. Use of social media explodes in fashion. Social Media CSO Competition and allies of websites: ETTV Governments 10,000+ CTV HQ TV / RADIO SAHLIH City 1 EOC DATA APPLE DAILY City 2 NEWSPAPER LIBERTY TIMES MEDIA UDN City 3 YAHOO! TW Google TW WEB News Press releases MSN TW Briefings YAM News
  5. 5. On any day after 2011.2.25 "Operation Guideline of Web 2.0 Social Media", which is more instrumental than strategical, released by http://www.webguide.nat.gov.tw. Pull Model Policy Institutes & NPOs Central Governments Push Model Media Agencies & Policy Institutes
  6. 6. Current Status: Levels of Digital Engagement Social media is dwarfed by much more poplar "Help Desk" and "Governor's Email" models across governments. He lp De sk websites Governments e dia lm cia so
  7. 7. Current Status: Popular Governors Popular governors use social media as primary/secondary PR channels and circumvent around restrictions.
  8. 8. Current Status: Departments use Social Media as Disposable Channels Many departments in local governments use "disposable" Facebook and Plurk accounts maintained by agencies as primary/secondary marketing channels.
  9. 9. Questions? @scheeinfo

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