Connected Thinking is an evolution of Design Thinking. It brings into the typical design thinking process other real-world forces - such as technology, industry, policy, and nature - and applies it to any type of design issue. In this workshop we will kill the old, outdated Human-Centered-User-Centric–Design–Thinking to create a design philosophy that is meant for today's world of connected devices vs beautifully designed objects. In this workshop you will learn to empathize not only with your human counterparts but with technology, industries, policies, and other forces to realize that they have a real need and desire to evolve and change along with us and they need a designers hand to guide them.

1. Connected Thinking
Sce Pike
Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
sce@pluscitizen.com
pluscitizen.com

2. © 2014 Citizen, Inc. Proprietary and confidential.
Goals
2
• To be able to describe Connected Thinking
• To be able to practice Connected Thinking
• Gain insights into different areas of the
Connected Space
• Any others that you want to cover?

3. © 2014 Citizen, Inc. Proprietary and confidential.
Agenda
3
• Connected Thinking Overview
!
• User Exercise
!
• Industry Exercise
!
• Technology Exercise
!
• The Pitch
!
• Q & A

4. Design Thinking
U S E R
Human Centered Design Process was
first taught by Rolf A. Faste at Stanford in 1983.
Then adopted by IDEO, Frog, and others for Product
Design, not Digital Design

5. Connected Thinking
I N D U S T R YT E C H N O L O G Y
U S E R
However Technology is a real
world force with its own wants,
needs, desires and with a
direction that it wants to go.

6. Connected Thinking
I N D U S T R YT E C H N O L O G Y
U S E R
Industry, too, is a real
world force with its
own wants, needs,
desires and with a
direction that it
wants to go.

7. Design Thinking
USER
DISCOVER DEFINE DESIGN PROTOTYPE DELIVER
PRODUCT/SERVICE
Rolf A. Faste
Stanford University
1983

8. Connected Thinking
INDUSTRY
TECHNOLOGY
DISCOVER DEFINE DESIGN PROTOTYPE DELIVER
PRODUCT/SERVICE
USER

9. Napster
INDUSTRY
TECHNOLOGY
FASTEROPEN FORMAT UNLIMITED STORAGE
EASY TO SHARE CONTROL FREE
...TO CONTINUE RAKING IT IN
USER

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Napster’s Impact on Digital.
10

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“Electronic Hezbollah”
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13. Connected Music
INDUSTRY
TECHNOLOGY
ADVERTISING
FREEMIUM + PREMIUM
OWNERSHIP SHIFTS TO ACCESS
CLOUD STORAGE
BANDWIDTH
SPOTIFY
PANDORA
ITUNES
GOOGLE MUSIC
AMAZON MP3
USER

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Connected Thinking

15. Why Connected Thinking
is better than
Human-Centered-
User-Centric-
Design-Thinking alone.

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Apple Practiced Connected Thinking
16

18. What is it that
Technology wants?

19. What is it that
Technology wants?
!
To evolve with us.

20. To succeed at that it
needs:
+ +
Our Attention Our Data Fast Access to Us

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Current Tech Battles
21
!
?

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VS
PHONES CARS
Current Tech Battles

23. Current Tech Battles

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Automotive Stats
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Autonomous Vehicles
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and the winner is...
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PHONE CAR
Winner VS

27. What is it that
Industry wants?
!
!

28. What is it that
Industry wants?
!
To grow and prosper.

29. Who is this man?
!
!
Nikolai
Kondratiev

30. © 2014 Citizen, Inc. Proprietary and confidential.
Industry Cycles (K-Waves)
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31. How do you prepare
for the next K-Wave?

32. © 2014 Citizen, Inc. Proprietary and confidential.
Access Not Ownership
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33. © 2014 Citizen, Inc. Proprietary and confidential.
Big Data & Little Data
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34. © 2013 Citizen, Inc. Proprietary and confidential.
3D Print Anything
34

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Privacy Issues
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36. The
Exercise.
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37. © 2013 Citizen, Inc. Proprietary and confidential.
Exercise Agenda
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User | 30mins
Identify Target Groups
Create Personas
Create Journey Map
Engagement
Opportunities
Industry | 30mins
Identify Trends /
Consumer Behavior
Changes
Competitive Analysis
Identify Partners
Develop New Biz Model
Tech | 30mins
Identify Tech Direction
Competitive Analysis
Identify Adjacent Tech
Evolve Current
Technology
The Pitch | 10 mins
Presentation style?
Problem statement
Solution statement
Revenue models

38. © 2014 Citizen, Inc. Proprietary and confidential.
Client Brief
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Clients from different industries:
• Car
• Home
• Healthcare
approached your team because they are scared that they
are lagging behind and have not expanded their
marketshare. They want to engage their customers at a
new level and have asked you to come up with concepts
to re-think their product.

39. © 2014 Citizen, Inc. Proprietary and confidential.
Introductions
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Please introduce yourself to your team and answer (briefly):
• Name/Nickname?
• Where are you from?
• Why are you here?
• Would you get a chip implant? If yes, what would you
want it to do?

40. © 2014 Citizen, Inc. Proprietary and confidential.
Products
40

41. Sce Pike
Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
sce@pluscitizen.com
pluscitizen.com
Thank You.

42. Today’s Workshop Agenda
• 30 mins - Connected Thinking Overview
!
• 5 mins - Break into groups based on industry
• 10 mins - Team Intro and Warm Up Exercise
!
• Client/Product Reveal
!
• 5 mins - User Exercise Overview (Personas, Journey (seasonal, daily, activity),
• 30 mins - User Exercise
!
• 5 mins - Industry Exercise Overview (Trends, Behavior Changes, Business Models - IoT,
Sharing Economy, Uber, Airbnb, Partnering, Opportunities, Competitors, Adjacent)
• 30mins - Industry Exercise
!
• 5 mins - Technology Exercise Overview (Evaluate Competitors, Adjacent Tech,
• 30mins - Technology Exercise
!
• 30mins - The Pitch - Putting it together (Preso type: Kickstarter, Video, Proto, Sketch
Concepts,)
!
• 30 mins - Q & A