Connected Thinking
Sce Pike

Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
sce@pluscitizen.com
...
© 2014 Citizen, Inc. Proprietary and confidential.
Goals
2
• To be able to describe Connected Thinking
• To be able to pra...
© 2014 Citizen, Inc. Proprietary and confidential.
Agenda
3
• Connected Thinking Overview
!
• User Exercise
!
• Industry E...
Design Thinking
U S E R
Human Centered Design Process was
first taught by Rolf A. Faste at Stanford in 1983.
Then adopted ...
Connected Thinking
I N D U S T R YT E C H N O L O G Y
U S E R
However Technology is a real
world force with its own wants,...
Connected Thinking
I N D U S T R YT E C H N O L O G Y
U S E R
Industry, too, is a real
world force with its
own wants, nee...
Design Thinking
USER
DISCOVER DEFINE DESIGN PROTOTYPE DELIVER
PRODUCT/SERVICE
Rolf A. Faste
Stanford University
1983
Connected Thinking
INDUSTRY
TECHNOLOGY
DISCOVER DEFINE DESIGN PROTOTYPE DELIVER
PRODUCT/SERVICE
USER
Napster
INDUSTRY
TECHNOLOGY
FASTEROPEN FORMAT UNLIMITED STORAGE
EASY TO SHARE CONTROL FREE
...TO CONTINUE RAKING IT IN
USER
© 2014 Citizen, Inc. Proprietary and confidential.
Napster’s Impact on Digital.
10
© 2014 Citizen, Inc. Proprietary and confidential.
“Electronic Hezbollah”
12
Connected Music
INDUSTRY
TECHNOLOGY
ADVERTISING
FREEMIUM + PREMIUM
OWNERSHIP SHIFTS TO ACCESS
CLOUD STORAGE
BANDWIDTH
SPOT...
© 2014 Citizen, Inc. Proprietary and confidential. 14
Connected Thinking
Why Connected Thinking
is better than
Human-Centered-
User-Centric-
Design-Thinking alone.
© 2014 Citizen, Inc. Proprietary and confidential.
Apple Practiced Connected Thinking
16
What is it that
Technology wants?
What is it that
Technology wants?
!
To evolve with us.
To succeed at that it
needs:
+ +
Our Attention Our Data Fast Access to Us
© 2014 Citizen, Inc. Proprietary and confidential.
Current Tech Battles
21
!
?
© 2014 Citizen, Inc. Proprietary and confidential. 22
VS
PHONES CARS
Current Tech Battles
Current Tech Battles
© 2014 Citizen, Inc. Proprietary and confidential.
Automotive Stats
24
© 2014 Citizen, Inc. Proprietary and confidential.
Autonomous Vehicles
25
© 2014 Citizen, Inc. Proprietary and confidential.
and the winner is...
26
PHONE CAR
Winner VS
What is it that
Industry wants?
!
!
What is it that
Industry wants?
!
To grow and prosper.
Who is this man?
!
!
Nikolai
Kondratiev
© 2014 Citizen, Inc. Proprietary and confidential.
Industry Cycles (K-Waves)
30
How do you prepare
for the next K-Wave?
© 2014 Citizen, Inc. Proprietary and confidential.
Access Not Ownership
32
© 2014 Citizen, Inc. Proprietary and confidential.
Big Data & Little Data
33
© 2013 Citizen, Inc. Proprietary and confidential.
3D Print Anything
34
© 2014 Citizen, Inc. Proprietary and confidential.
Privacy Issues
35
The
Exercise.
36
© 2013 Citizen, Inc. Proprietary and confidential.
Exercise Agenda
37
User | 30mins
Identify Target Groups
Create Personas...
© 2014 Citizen, Inc. Proprietary and confidential.
Client Brief
38
Clients from different industries:
• Car
• Home
• Healt...
© 2014 Citizen, Inc. Proprietary and confidential.
Introductions
39
Please introduce yourself to your team and answer (bri...
© 2014 Citizen, Inc. Proprietary and confidential.
Products
40
Sce Pike

Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
sce@pluscitizen.com

pluscitizen.com
Th...
Today’s Workshop Agenda
• 30 mins - Connected Thinking Overview
!
• 5 mins - Break into groups based on industry
• 10 mins...
Connected Thinking Workshop at WebVisions 2014 Barcelona
Connected Thinking Workshop at WebVisions 2014 Barcelona
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Connected Thinking Workshop at WebVisions 2014 Barcelona

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Connected Thinking is an evolution of Design Thinking. It brings into the typical design thinking process other real-world forces - such as technology, industry, policy, and nature - and applies it to any type of design issue. In this workshop we will kill the old, outdated Human-Centered-User-Centric–Design–Thinking to create a design philosophy that is meant for today's world of connected devices vs beautifully designed objects. In this workshop you will learn to empathize not only with your human counterparts but with technology, industries, policies, and other forces to realize that they have a real need and desire to evolve and change along with us and they need a designers hand to guide them.

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Connected Thinking Workshop at WebVisions 2014 Barcelona

  1. 1. Connected Thinking Sce Pike
 Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen sce@pluscitizen.com
 pluscitizen.com
  2. 2. © 2014 Citizen, Inc. Proprietary and confidential. Goals 2 • To be able to describe Connected Thinking • To be able to practice Connected Thinking • Gain insights into different areas of the Connected Space • Any others that you want to cover?
  3. 3. © 2014 Citizen, Inc. Proprietary and confidential. Agenda 3 • Connected Thinking Overview ! • User Exercise ! • Industry Exercise ! • Technology Exercise ! • The Pitch ! • Q & A
  4. 4. Design Thinking U S E R Human Centered Design Process was first taught by Rolf A. Faste at Stanford in 1983. Then adopted by IDEO, Frog, and others for Product Design, not Digital Design
  5. 5. Connected Thinking I N D U S T R YT E C H N O L O G Y U S E R However Technology is a real world force with its own wants, needs, desires and with a direction that it wants to go.
  6. 6. Connected Thinking I N D U S T R YT E C H N O L O G Y U S E R Industry, too, is a real world force with its own wants, needs, desires and with a direction that it wants to go.
  7. 7. Design Thinking USER DISCOVER DEFINE DESIGN PROTOTYPE DELIVER PRODUCT/SERVICE Rolf A. Faste Stanford University 1983
  8. 8. Connected Thinking INDUSTRY TECHNOLOGY DISCOVER DEFINE DESIGN PROTOTYPE DELIVER PRODUCT/SERVICE USER
  9. 9. Napster INDUSTRY TECHNOLOGY FASTEROPEN FORMAT UNLIMITED STORAGE EASY TO SHARE CONTROL FREE ...TO CONTINUE RAKING IT IN USER
  10. 10. © 2014 Citizen, Inc. Proprietary and confidential. Napster’s Impact on Digital. 10
  11. 11. © 2014 Citizen, Inc. Proprietary and confidential. “Electronic Hezbollah” 12
  12. 12. Connected Music INDUSTRY TECHNOLOGY ADVERTISING FREEMIUM + PREMIUM OWNERSHIP SHIFTS TO ACCESS CLOUD STORAGE BANDWIDTH SPOTIFY PANDORA ITUNES GOOGLE MUSIC AMAZON MP3 USER
  13. 13. © 2014 Citizen, Inc. Proprietary and confidential. 14 Connected Thinking
  14. 14. Why Connected Thinking is better than Human-Centered- User-Centric- Design-Thinking alone.
  15. 15. © 2014 Citizen, Inc. Proprietary and confidential. Apple Practiced Connected Thinking 16
  16. 16. What is it that Technology wants?
  17. 17. What is it that Technology wants? ! To evolve with us.
  18. 18. To succeed at that it needs: + + Our Attention Our Data Fast Access to Us
  19. 19. © 2014 Citizen, Inc. Proprietary and confidential. Current Tech Battles 21 ! ?
  20. 20. © 2014 Citizen, Inc. Proprietary and confidential. 22 VS PHONES CARS Current Tech Battles
  21. 21. Current Tech Battles
  22. 22. © 2014 Citizen, Inc. Proprietary and confidential. Automotive Stats 24
  23. 23. © 2014 Citizen, Inc. Proprietary and confidential. Autonomous Vehicles 25
  24. 24. © 2014 Citizen, Inc. Proprietary and confidential. and the winner is... 26 PHONE CAR Winner VS
  25. 25. What is it that Industry wants? ! !
  26. 26. What is it that Industry wants? ! To grow and prosper.
  27. 27. Who is this man? ! ! Nikolai Kondratiev
  28. 28. © 2014 Citizen, Inc. Proprietary and confidential. Industry Cycles (K-Waves) 30
  29. 29. How do you prepare for the next K-Wave?
  30. 30. © 2014 Citizen, Inc. Proprietary and confidential. Access Not Ownership 32
  31. 31. © 2014 Citizen, Inc. Proprietary and confidential. Big Data & Little Data 33
  32. 32. © 2013 Citizen, Inc. Proprietary and confidential. 3D Print Anything 34
  33. 33. © 2014 Citizen, Inc. Proprietary and confidential. Privacy Issues 35
  34. 34. The Exercise. 36
  35. 35. © 2013 Citizen, Inc. Proprietary and confidential. Exercise Agenda 37 User | 30mins Identify Target Groups Create Personas Create Journey Map Engagement Opportunities Industry | 30mins Identify Trends / Consumer Behavior Changes Competitive Analysis Identify Partners Develop New Biz Model Tech | 30mins Identify Tech Direction Competitive Analysis Identify Adjacent Tech Evolve Current Technology The Pitch | 10 mins Presentation style? Problem statement Solution statement Revenue models
  36. 36. © 2014 Citizen, Inc. Proprietary and confidential. Client Brief 38 Clients from different industries: • Car • Home • Healthcare approached your team because they are scared that they are lagging behind and have not expanded their marketshare. They want to engage their customers at a new level and have asked you to come up with concepts to re-think their product.
  37. 37. © 2014 Citizen, Inc. Proprietary and confidential. Introductions 39 Please introduce yourself to your team and answer (briefly): • Name/Nickname? • Where are you from? • Why are you here? • Would you get a chip implant? If yes, what would you want it to do?
  38. 38. © 2014 Citizen, Inc. Proprietary and confidential. Products 40
  39. 39. Sce Pike
 Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen sce@pluscitizen.com
 pluscitizen.com Thank You.
  40. 40. Today’s Workshop Agenda • 30 mins - Connected Thinking Overview ! • 5 mins - Break into groups based on industry • 10 mins - Team Intro and Warm Up Exercise ! • Client/Product Reveal ! • 5 mins - User Exercise Overview (Personas, Journey (seasonal, daily, activity), • 30 mins - User Exercise ! • 5 mins - Industry Exercise Overview (Trends, Behavior Changes, Business Models - IoT, Sharing Economy, Uber, Airbnb, Partnering, Opportunities, Competitors, Adjacent) • 30mins - Industry Exercise ! • 5 mins - Technology Exercise Overview (Evaluate Competitors, Adjacent Tech, • 30mins - Technology Exercise ! • 30mins - The Pitch - Putting it together (Preso type: Kickstarter, Video, Proto, Sketch Concepts,) ! • 30 mins - Q & A
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