Audi’s DNA :
– Innovation
– Design
“Vorsprung durch Technology”
=
“Advantage through Technology”
Not only for their cars,
but also for their marketing

Campaign :
– Permission Marketing:
• Forget pushing things into people face, they had enough
– Advergame:
• Forget product placement, the game is the ad
– Target group:
• Everybody in the age of playing games, not for short term sales
– Cell Phone:
• It’s become a portable application for games (the new Gameboy…)
– Social Networking
• Forget convincing, let the peers do that (they do it better)
– Digital Billboards
• Allow people to play on them. It becomes a giant interactive screen
of positive emotions!
– Google Map:
• People know where to meet up to compete on giant billboard.
Change some locations to create dynamism…

Imagine…