A NEW PRODUCT TO INCREASE PROFITS AND TRAFFIC FOR YOUR RESTAURANT AND BAR!!

1. 1993 Moreland Parkway Suite 6
Annapolis, Md. 21401
(443) 203-5168
Sales.us@ellicksoninternational.com

2. A little History on the Company
International Company with 400+ locations
worldwide est. 2007
50+ Locations in the United States & Canada
International Headquarters in Waterford, Ireland
US Headquarters in Annapolis, Maryland
Entered the US in February 2010
Several other products in the Pipeline to solidify
our position as an up and coming Innovative
Hospitality/ Technology company.

3. The Pour Your Own Pint Concept
A system that allows the customer to experience pouring their own
draft beer.

4. Why do you want your customers Pouring their Own Pints ?
ABSOLUTLEY NO WASTE! Instantly increases your profitability since
customers pay for every drop dispensed.
Customers are able to access beer within 1 minute of sitting at the
table vs. 5-10 minutes it usually takes for a server to:
Take their order, enter it into the POS, Bartender make it, Server picks it
up from the bar, Server delivers it to the table.
Best SEAT in the House!
Proven to be THE MOST EFFICIENT AND PROFITABLE method of
serving your customers!
Proven success in the market and our tables get reserved weeks in
advance: Happy Hours/ Sporting Events/ Parties/ etc.

5. How It Works/ How is it Legal
1. Patron(s) are carded prior to the service or opening of the DraftMaster Table(s)
this prevents anyone from using the table without your staffs approval.
2. The server goes to their DraftMaster touch screen controller, uses key card to
open table(s).
3. Server enters the # of guests and the table will give each patron access to 2 beers
per patron.
4. Server delivers Fresh glasses to table and educates them on the how it works.
5. Table has access to 2 beers per person. The amount consumed is clearly displayed
on the table as they consume it, as well as behind the bar.
6. Patrons consume their allotment (2 beers per patron) and are not allowed to
access any more Draft Beer until staff approves the continued service and unlocks
the table.
7. Repeat Step #2

6. Fixed System vs. Mobile System
Fixed Mobile
ü IDEAL for New Construction/ ü Fully mobile Draft Beer System
Remodeling Table(s) are fitted with Glycol
ü Run Beer Lines/ Glycol lines to System, fobs, Mixed gas System and
tables regulators
ü Permanent tables w/ Booths or ü Tables are capable of holding 2 Full
stand alone bar height tables 1984 oz Kegs
ü Touch Screen that allows patrons to ü Wireless Controller that can
order Apps/ Shots/ Mixers/ Bottled manage 1-8 tables
or Draft Beer directly from the ü Installation of tables is simple and
tables takes 30 min 2 hours depending
ü Option of 2-6 different beers on the amount of tables
dispensed from the Table(s) ü Tables are on wheels and can
ü Wired touch Screen controller w/ moved when necessary or secured
magnetic keys to manage tables not to move.
ü Controller Stores ALL activity on ü Ability to view table activity Online
tables for auditing and ü Controller stores ALL activity on
controlling employee giveaways . tables for auditing and controlling
employee giveaways .

8. Mobile System
Fully incorporated long draw beer system with Gas, Cooling and Kegs
Towers rotate 320 degrees
so the beer comes to you
Keg Side / Wet Side Gas & Glycol Side/ Dry Side

9. How it works
Customer arranges pre-payment/deposit/ starts tab at the bar.
Bar staff open/close
selected table(s)
Wireless RF Controller
TABLE 2
TABLE 1

10. The Controller

11. The Wireless DraftMaster Controller
1. 2.
3. 4.

14. Custom Options

15. Benefits to Bar Owners
Source: Phoenix Marketing 2009

16. Key Success Factors
Staff Training
Bar Staff that manages the tables - Champion
Table Location
Prime Positioning in Bar
Buy In
Table Service Procedures (fresh Glassware etc.)
Support from Distributors
Promotions
Point Of Sale Material

17. Our Commitment
We provide a quality system and partnered
with AC Beverage for national support on all
systems
All systems carry a 12 month warranty
Loyalty to our customers and commitment to
minimizing issues and resolving them within
24 hours
Our customers are supported with:
Training
Technical backup/ How To Manuals/ YouTube/ Operational Manuals
Continuous improvement/innovation

18. Some of our Clients

19. Thank You for your time and we look forward to
adding you to the previous slide!
1993 Moreland Parkway Suite 6
Annapolis, Maryland 21401
(443) 203-5168