Blogging and Internal Communications

How Blogging Brings Dialogue to Corporate Communications
Stephanie Booth
http://climbtothestars.org
26.11.2007, Zürich
CC by-nc-sa

http://flickr.com/photos/18321520@N00/514633276/

bigger picture
practical advice

conversation

blogging
tool
culture
strategy

http://blogs.intel.com/ TOOL

http://csr.blogs.mcdonalds.com/default.asp?item=140627 CULTURE

blog or wiki?

blogging
culture

cluetrain
manifesto

conversations
everywhere

control

word-of-mouth
online

jump in
join the conversation

corporate

EXAMPLES
http://del.icio.us/steph/20070924+example

who?
human people

who should
NOT blog?

why?
communicate
differently

start blogging
blog well

1. enable

2. purpose

3. learn the culture

a. Me & You

http://flickr.com/photos/eye2eye/50892860/

b. listen

c. passion

d. style

e. time

internal

cafeteria
hallways

shiny!
but how?

5 prerequisites

1. care

2. engage

3. time

4. control

5. culture

5 ingredients

1. training

2. dog food

3. enable

4. read

5. human

recap
prerequisites: - care about people - engage in dialogue - it takes time - let go of control - it’s a culture for success: - training - eat your dog food - enable - read and listen - human voices

Thank you!
Stephanie Booth Lausanne, Switzerland http://climbtothestars.org [email_address] Skype: steph-booth +41 78 625 44 74
ASCI, 26.11.2007
Zürich, CH
CC by-nc-sa

case study:
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case study:
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Blogging and Internal Communications

by sbooth on Nov 26, 2007

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