Blogging and Internal Communications

How Blogging Brings Dialogue to Corporate Communications

Stephanie Booth

http://climbtothestars.org

26.11.2007, Zürich

CC by-nc-sa

http://flickr.com/photos/18321520@N00/514633276/

bigger picture

practical advice

conversation

you

?

blogging

tool

culture

strategy

http://blogs.intel.com/ TOOL

http://csr.blogs.mcdonalds.com/default.asp?item=140627 CULTURE

blog or wiki?

blog

wiki

blogging

culture

cluetrain

manifesto

conversations

everywhere

control

word-of-mouth

online

jump in

join the conversation

corporate

EXAMPLES

http://del.icio.us/steph/20070924+example

who?

human people

who should

NOT blog?

why?

communicate

differently

HOW?

start blogging

blog well

1. enable

2. purpose

3. learn the culture

a. Me & You

http://flickr.com/photos/eye2eye/50892860/

b. listen

c. passion

d. style

e. time

DO

DON'T

FUD

internal

cafeteria

hallways

RSS

shiny!

but how?

5 prerequisites

1. care

2. engage

3. time

4. control

5. culture

5 ingredients

1. training

2. dog food

3. enable

4. read

5. human

recap

prerequisites: - care about people - engage in dialogue - it takes time - let go of control - it’s a culture for success: - training - eat your dog food - enable - read and listen - human voices

Thank you!

Stephanie Booth Lausanne, Switzerland http://climbtothestars.org [email_address] Skype: steph-booth +41 78 625 44 74

ASCI, 26.11.2007

Zürich, CH

CC by-nc-sa

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Blogging and Internal Communications

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