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Blogging and Internal Communications
 

Blogging and Internal Communications

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    Blogging and Internal Communications Blogging and Internal Communications Presentation Transcript

    • How Blogging Brings Dialogue to Corporate Communications
        • Stephanie Booth
        • http://climbtothestars.org
        • 26.11.2007, Zürich
        • CC by-nc-sa
    • http://flickr.com/photos/18321520@N00/514633276/
      • bigger picture
      • practical advice
      • conversation
      • you
      • ?
      • blogging
        • tool
        • culture
        • strategy
    • http://blogs.intel.com/ TOOL
    • http://csr.blogs.mcdonalds.com/default.asp?item=140627 CULTURE
      • blog or wiki?
      • blog
      • wiki
      • blogging
      • culture
      • cluetrain
      • manifesto
      • conversations
      • everywhere
      • control
      • word-of-mouth
      • online
      • jump in
      • join the conversation
      • corporate
      • EXAMPLES
      http://del.icio.us/steph/20070924+example
      • who?
      • human people
      • who should
      • NOT blog?
      • why?
      • communicate
      • differently
      • HOW?
      • start blogging
      • blog well
      • 1. enable
      • 2. purpose
      • 3. learn the culture
      • a. Me & You
    • http://flickr.com/photos/eye2eye/50892860/
      • b. listen
      • c. passion
      • d. style
      • e. time
      • DO
      • DON'T
      • FUD
      • internal
      • cafeteria
      • hallways
      • RSS
      • shiny!
      • but how?
      • 5 prerequisites
      • 1. care
      • 2. engage
      • 3. time
      • 4. control
      • 5. culture
      • 5 ingredients
      • 1. training
      • 2. dog food
      • 3. enable
      • 4. read
      • 5. human
      • recap
      prerequisites: - care about people - engage in dialogue - it takes time - let go of control - it’s a culture for success: - training - eat your dog food - enable - read and listen - human voices
      • Thank you!
      Stephanie Booth Lausanne, Switzerland http://climbtothestars.org [email_address] Skype: steph-booth +41 78 625 44 74
        • ASCI, 26.11.2007
        • Zürich, CH
        • CC by-nc-sa
      • case study:
      • coComment
      • case study:
      • Flickr