Slideshow Transcript

1. Slide 1: How Blogging Brings Dialogue to Corporate Communications Stephanie Booth http://climbtothestars.org 26.11.2007, Zürich CC by-nc-sa 1
2. Slide 2: http://flickr.com/photos/18321520@N00/514633276/ 2
3. Slide 3: bigger picture  practical advice  3
4. Slide 4: conversation 4
5. Slide 5: you ? 5
6. Slide 6: blogging tool culture strategy 6
7. Slide 7: TOOL http://blogs.intel.com/ 7
8. Slide 8: CULTURE http://csr.blogs.mcdonalds.com/default.asp?item=140627 8
9. Slide 9: blog or wiki? 9
10. Slide 10: blog 10
11. Slide 11: wiki 11
12. Slide 12: blogging culture 12
13. Slide 13: cluetrain manifesto 13
14. Slide 14: 14
15. Slide 15: 15
16. Slide 16: conversations everywhere 16
17. Slide 17: control 17
18. Slide 18: word-of-mouth online 18
19. Slide 19: jump in join the conversation 19
20. Slide 20: corporate 20
21. Slide 21: EXAMPLES http://del.icio.us/steph/20070924+example 21
22. Slide 22: who? human people 22
23. Slide 23: who should NOT blog? 23
24. Slide 24: why? communicate differently 24
25. Slide 25: HOW? 25
26. Slide 26: start blogging  blog well  26
27. Slide 27: 1. enable 27
28. Slide 28: 2. purpose 28
29. Slide 29: 3. learn the culture 29
30. Slide 30: a. Me & You 30
31. Slide 31: http://flickr.com/photos/eye2eye/50892860/ 31
32. Slide 32: b. listen 32
33. Slide 33: c. passion 33
34. Slide 34: d. style 34
35. Slide 35: e. time 35
36. Slide 36: DO 36
37. Slide 37: DON'T 37
38. Slide 38: FUD 38
39. Slide 39: internal 39
40. Slide 40: cafeteria hallways 40
41. Slide 41: RSS 41
42. Slide 42: shiny! but how? 42
43. Slide 43: 5 prerequisites 43
44. Slide 44: 1. care 44
45. Slide 45: 2. engage 45
46. Slide 46: 3. time 46
47. Slide 47: 4. control 47
48. Slide 48: 5. culture 48
49. Slide 49: 5 ingredients 49
50. Slide 50: 1. training 50
51. Slide 51: 2. dog food 51
52. Slide 52: 3. enable 52
53. Slide 53: 4. read 53
54. Slide 54: 5. human 54
55. Slide 55: recap prerequisites: for success: - care about people - training - engage in dialogue - eat your dog food - it takes time - enable - let go of control - read and listen - it’s a culture - human voices 55
56. Slide 56: Thank you! Stephanie Booth Lausanne, Switzerland http://climbtothestars.org ASCI, 26.11.2007 stephanie.booth@gmail.com Zürich, CH Skype: steph-booth CC by-nc-sa +41 78 625 44 74 56
57. Slide 57: case study: coComment 57
58. Slide 58: 58
59. Slide 59: 59
60. Slide 60: 60
61. Slide 61: 61
62. Slide 62: case study: Flickr 62
63. Slide 63: 63
64. Slide 64: 64
65. Slide 65: 65
66. Slide 66: 66