Downloaded 84 times
![Thank you! Stephanie Booth Lausanne, Switzerland http://climbtothestars.org [email_address] Skype: steph-booth +41 78 625 44 74 ASCI, 26.11.2007 Zürich, CH CC by-nc-sa](https://image.slidesharecdn.com/blogging-and-internal-communications-1196115988865437-5/75/Blogging-and-Internal-Communications-56-2048.jpg)
Uploaded bysbooth
Blogging and Internal Communications
The document discusses how blogging can bring dialogue to corporate communications. It argues that companies should embrace blogging and online conversations to engage in two-way communication, rather than just broadcasting messages. It provides prerequisites and ingredients for success, which include caring about people, engaging in dialogue, training, participation, enabling others, and maintaining a human voice. Examples of corporate blogs are provided from Intel and McDonald's.
More Related Content
Similar to Blogging and Internal Communications
Blogging and Internal Communications
- 1. How Blogging BringsDialogue to Corporate Communications Stephanie Booth http://climbtothestars.org 26.11.2007, Zürich CC by-nc-sa
- 2.
- 3. bigger picture practicaladvice
- 4.
- 5.
- 6. blogging tool culturestrategy
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 16.
- 17.
- 18.
- 19. jump in jointhe conversation
- 20.
- 21.
- 22.
- 23. who should NOTblog?
- 24.
- 25.
- 26.
- 27.
- 28.
- 29. 3. learn theculture
- 30. a. Me &You
- 31.
- 32.
- 33.
- 34.
- 35.
- 36.
- 37.
- 38.
- 39.
- 40.
- 41.
- 42.
- 43.
- 44.
- 45.
- 46.
- 47.
- 48.
- 49.
- 50.
- 51.
- 52.
- 53.
- 54.
- 55. recap prerequisites: -care about people - engage in dialogue - it takes time - let go of control - it’s a culture for success: - training - eat your dog food - enable - read and listen - human voices
- 56. Thank you! StephanieBooth Lausanne, Switzerland http://climbtothestars.org [email_address] Skype: steph-booth +41 78 625 44 74 ASCI, 26.11.2007 Zürich, CH CC by-nc-sa
- 57.
- 62.