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Cost Allocation & Profitability Analysis
 

Cost Allocation & Profitability Analysis

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IIR Cost & Profitability Seminar

IIR Cost & Profitability Seminar

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    Cost Allocation & Profitability Analysis Cost Allocation & Profitability Analysis Document Transcript

    • 80% Operator Attendance At Last Year’s Event Telecoms Cost Allocation & Profitability Analysis 1st – 4th December 2009 • Crowne Plaza St. James – London The flagship best practice sharing and benchmarking summit for cost modelling within the telecoms industry INCLUDING KEY • Learn from exclusive operator and regulator case studies INSIGHTS FROM: • Benchmark and adjust your cost modelling and pricing Matthew Cherry, Formerly Economist, strategies against those of your competitors 3 UK Laurence Kubiak, • Network and brainstorm with cost accounting experts and Head of UK and Product Regulation, discover how to optimise the profitability of your products, BT Global Services Dr. Henning Never, customers, networks and services Senior Manager Government Relations, Deutsche Telekom Anna Svitlichnaya, MASTERCLASS Marketing & Sales Controller – Tuesday 1st December 2009 Finance Planning & Controlling, life:) Andrea Masnata, Strategic Costing 2.0: Director of Financial Planning & Control and of Internal Audit, Understanding how to develop Monaco Telecom (Cable&Wireless) Gavin Greenfield, effective costing models in a fast Principal Advisor, Competition and Regulatory Finance, paced and challenging environment Ofcom Led by SVP Advisors Robert Mery, Senior Regulatory Manager, Swisscom Siri Kalager, Director Regulatory Affairs, Telenor Norway Ahmet Sahin, Specialist, Turkcell Stephane Bliek, Business Controller, Verizon Business Paul Woods, General Manager, Total Communications, Vodafone Co-Located with Mobile Termination Rates Compliance Forum Visit www.iir-conferences.com/mtrs www.iir-conferences.com/costprof
    • Telecoms Cost Allocation & Prof MASTERCLASS Tuesday 1st December 2009 STRATEGIC COSTING 2.0: UNDERSTANDING HOW TO DEVELOP EFFECTIVE COSTING MODELS IN A FAST PACED AND CHALLENGING ENVIRONMENT Led by: SVP Advisors Registration will start at 09:30. The workshop will run from 10:00 to 16:00 with breaks for lunch and refreshments. Operators and regulators face the task of producing Understanding the importance of Taking advantage of streamlined workflows to or reviewing regulatory accounts with increasing communicating the role of regulatory ensure consistency and minimise the risk of errors complexity and shorter delivery times, all with accounting at the corporate level limited resources. Technological changes, NGN and Structuring cost models so that they can NGA, and new regulatory requirements are Determining the common mistakes in easily be monitored and audited for business increasing the complexity of these tasks. It is thus producing regulatory accounts and regulatory purposes essential to find ways to efficiently manage the Keeping complexity under control when The day’s activities will consist of a variety of process of designing, maintaining and updating developing regulatory cost models and interactive real-life workshops to help delegates regulatory costing systems. This masterclass will methodologies under the FAC and LRIC absorb practical lessons and ensure that you provide delegates with techniques and tools to costing standards are equipped to apply the benefits of the respond effectively to these challenges by: masterclass on your return to the daily Making teams co-operate effectively when challenges at work. building or reviewing cost models for cutting- edge services and networks ABOUT SVP ADVISORS: SVP Advisors is an international management consulting firm specialising in regulation and business strategy in the telecoms industry. We assist an international client base of telecom operators and regulatory authorities to optimise their costing standards, tools and methodologies. The masterclass will be led by Senior Specialists Marco Lorenzo Gatti, Director and Julio Villalobos, Partner. www.svpadvisors.com CONFERENCE DAY ONE 11:30 Identifying and analysing the different cost models WEDNESDAY 2ND DECEMBER 2009 that can be used to optimise the rollout of Next Generation Network architectures 09:00 Registration and coffee Evaluating the different NGN architectures available - FTTC - FTTH - FTTP - FTTN 09:25 Welcome address Analysing the advantages and disadvantages of using LRIC when Nicola Bowen, Conference Producer, IIR Telecoms & Technology modelling the different NGN architectures Identifying alternative cost models that can be used within the scope 09:30 Opening remarks from the Chair of current regulatory requirements - Top-down cost models 09:40 What does a Regulator require from a robust - Bottom-up cost models and transparent cost accounting model? Understanding how to accurately assess and minimise the costs Understanding the purpose of regulatory cost accounts and models associated with implementing an NGN in both the short and long term Identifying the key features that must be taken into account Laurence Kubiak, Head of UK & Product Regulation, Establishing the ground rules for developing a cost model from the BT Global Services (awaiting final confirmation) point of view of the regulator Examining and overcoming the challenges associated with building a 12:10 Analysing Swisscom’s Next Generation Network transparent cost model for current and future networks and services cost modelling approach Learning from global best practice of developing a transparent Identifying the different cost models that can be used to allocate the cost model costs associated with Next Generation Networks Gavin Greenfield, Principal Advisor, Competition & Regulatory Examining the cost model that Swisscom adopted Finance, Ofcom Understanding why Swisscom adopted their chosen cost model Determining how Swisscom overcame the challenges associated 10:20 Examining the potential impact on cost allocation with using this particular cost model and revenue generation of the new EC Robert Mery, Senior Regulatory Manager, Swisscom recommendation for Next Generation Networks Understanding the proposed EC recommendation and the drivers 12:50 Lunch behind it Examining the pricing considerations that must be taken into 14:00 Benchmarking costs models that are available to account with regards to wholesale and retail revenue the telecoms industry Taking an in depth look at the relevant product markets and Outlining the different cost models that are used in the telecoms geographic markets industry today - Local monopolies - Bottom-up Determining whether there is the potential to adapt existing cost - Top-down models or whether they need to be changed altogether for managing - Historic Cost Accounting - Product profitability analysis - ABC - Risk premium and risk sharing in price regulation - LRIC Evaluating the possible impact that the new EC recommendation - FAC will have on investment, revenues and profitability Examining the advantages and disadvantages of each model Predicting the next steps for the EC and for national regulators for different scenarios and operators Understanding the cost models that are used within other Siri Kalager, Director Regulatory Affairs, Telenor Norway industries and comparing these to the models that are used within the telecoms industry 11:00 Morning refreshments Determining the feasibility of using these cost models in the telecoms industry Speaker to be confirmed – for updates please visit www.iir-conferences.com/costprof © IIR BV 2009. www.iir-conferences.com/costprof
    • fitability Analysis 1st – 4th December 2009 • Crowne Plaza London – 14:40 Producing a reliable price squeeze model 10:20 Examining the impact that the use of state aid Reviewing the current situation in Europe in relation to price squeeze in the UK will have on cost allocation and and the impact on the market overall profitability Highlighting the importance of price squeeze tests in the current Analysing the principle behind providing state aid to facilitate the regulatory environment rollout of high speed broadband Julio Villalobos, Partner, SVP Advisors (topic to be confirmed) Understanding how to incorporate state aid into your cost allocation models 15:20 Afternoon refreshments Examining the impact that state aid is likely to have on profitability for 15:50 Mentor Led Roundtable Discussions both the incumbent and other operators in the market place In this session delegates will be able to join a number of roundtable Hugh Kelly, Director of Regulatory Finance, discussions. Each roundtable will be focussed around a particular RGL – Forensic Accountants And Consultants topic and will be led by a leading expert in the field 11:00 Morning refreshments Roundtable 1: Understanding how to perform 11:30 Determining whether LRIC is the best model to use accurate business unit profitability calculations when setting termination rates What are the main challenges when performing accurate business unit cost and profitability calculations? Examining the pros and cons of different approaches to price capping termination rates How can you increase the transparency of business unit cost allocations? Establishing why the EC has chosen LRIC as the cost model for Is Activity-Based Costing (ABC) the most effective cost model to use? termination rates Roundtable 2: Developing a transparent cost model Analysing the practical and conceptual issues around estimating the EC’s LRIC measure within your market and the types of cost models for products during difficult economic times that can be used What can you do to ensure the transparency of your cost models? Determining the issues that can arise when implementing a charge How do you preserve revenue in areas where there is control based on the EC’s LRIC cost measure increased competition? - Symmetric versus asymmetric rates What is the relevant cost model for product pricing? - Impacts on competition and consumers - Are commercial alternatives possible under the EC’s approach? Roundtable 3: Establishing how to build an effective Matthew Cherry, Formerly Economist, 3 UK profitability model Currently Director, FTI Consulting What are the advantages and disadvantages to the different models that are being used? 12:10 Examining and overcoming the potential challenges What are the major factors limiting the accuracy of profitability models? that operators may face following the increased How should you interpret the results of your profitability model? regulation of Mobile Termination Rates To find out more about the roundtable mentors please visit Analysing the EC’s recent recommendation regarding MTRs www.iir-conferences.com/costprof Identifying and understanding the potential challenges that may arise from the EC’s recommendation, in particular 17:20 Closing remarks from the Chair - The waterbed effect - Network externalities 17:30 End of conference day one - Marginal subscriber issues Determining how to develop solutions in order to overcome the Drinks Reception problems that may arise IIR would like to invite you to join fellow delegates and the Highlighting the current situation regarding MTRs within the Turkish speakers at an informal drinks reception that will enable you telecoms market to continue discussing the topics addressed during the day Evaluating whether the latest ex-ante tariff intervention decision by ICTA is feasible for the mobile retail market Ahmet Sahin, Specialist, Turkcell CONFERENCE DAY TWO 12:50 Lunch THURSDAY 3RD DECEMBER 2009 14:00 Leveraging cost modelling to develop profitable 09:00 Registration and coffee pricing schemes for new products and services Establishing how to ensure accurate cost allocation and use this 09:30 Opening remarks from the Chair information to optimise product and service pricing 09:40 Scrutinising the different regulatory approaches for Examining the key elements of a cost model that are required to develop effective pricing strategies managing margin squeeze and ensuring that the - Product development costs service providers in the market can achieve an - Product deployment costs effective price-cost margin - Product marketing costs Examining the factors that can lead to margin squeeze in both legacy Determining whether to adopt an incremental or a total cost view in and Next Generation networks order to accurately determine pricing strategies and maximise revenue - How can you avoid these? generation and profitability Analysing the advantages and disadvantages of the different Anna Svitlichnaya, Marketing & Sales Controller – Finance wholesale cost models available Planning & Controlling, life:) (awaiting final confirmation) Understanding how to implement non-discriminatory network access regulations whilst still incentivising network improvements 14:40 Developing a holistic and efficient framework for Determining how to reconcile the demands of incumbents whilst service costing and profitability analysis avoiding margin squeeze in the market Understanding how the STEM business modelling can improve the Dr. Henning Never, Senior Government Representative, pertinence, reliability and efficiency of cost allocation calculations Deutsche Telekom Comparing the STEM solution for telecoms with other generic activity- based cost-allocation models Building on an established process for the treatment of direct costs, indirect costs and fixed overheads Calculating the equivalent cost of the 'fully-efficient network' Robin Bailey, Head of Decisions Systems Group, Analysys Mason Due to unforeseen circumstances the programme may change and IIR reserves the right to alter the venue and/or speakers. www.iir-conferences.com/costprof
    • St. James 15:20 Afternoon refreshments 11:00 Morning refreshments 15:50 Examining best practice for calculating Weighted 11:30 Establishing how to accurately monitor costs and Average Cost of Capital forecast the profitability of new products and services Identifying and evaluating the different methods for calculating WACC Understanding and allocating the incremental costs associated with Establishing how to define effective parameters new products and services during - What assumptions need to be made? - Development and deployment Understanding how to reflect interest on debt capital - Service usage Determining the impact of debt equities/ratios and incorporating this Determining how to forecast the profitability of new products and into your calculation services given the lack of historical data Establishing how to incorporate discounted cash flows into your Establishing how to incorporate market intelligence into your cost WACC calculation models and revenue forecasts Identifying an optimal method for calculating WACC Understanding how to optimise the accuracy of your forecasts Examining whether there will be a need to adapt your WACC Paul Woods, General Manager, Total Communications, calculations when cost modelling in an NGN environment Vodafone Speaker to confirmed – for updates please visit www.iir-conferences.com/costprof 12:10 Achieving the effective calculation of customer costs and profitability 16:30 The Big Question! Identifying target customers for new and converged products This session will provide you with a chance for you to put your most and services burning questions to a panel of the expert speakers from Understanding when to use customer segment profitability versus conference day one and two. individual customer profitability You will be asked to submit your questions by the end of the Determining how to calculate customer profitability morning session. Leveraging the results of your calculations to allocate marketing spend and develop customer retention strategies 17:10 Closing remarks from the Chair Determining how to protect customer value given the fast paced 17:20 End of conference day two evolution of telecoms and media technologies as well as consumption behaviour Andrea Masnata, Director of Financial Planning & Control and of Internal Audit, Monaco Telecom (Cable&Wireless) CONFERENCE DAY THREE 12:50 Lunch FRIDAY 4TH DECEMBER 2009 09:00 Registration and coffee 09:30 Opening remarks from the Chair 14:00 Unconference: You set the agenda! 09:40 Developing an effective cost model in order to optimise Delegates are invited to join the Telecoms Cost Allocation the profitability of your current product portfolio & Profitability Analysis Unconference after lunch. NEW This session will run from 14:00 to 16:00 Building a clear break down of the cost elements associated with cost modelling existing services and products An Unconference gives delegates the chance to take control of the Determining how to develop an accurate Historic Cost agenda and to share their ideas, challenges and questions on their Accounting model choice of topic with fellow speakers and delegates. This session provides Leveraging Activity Based Costing in order to calculate and a unique opportunity for those, that wish, to lead a session in an informal minimise OPEX and relaxed atmosphere and for everyone to discuss their ideas and find Understanding the need for re-evaluating cost models the solutions to their most pressing challenges with a smaller yet more Exploiting the results of your revised cost models to calculate the targeted group of fellow attendees. profitability and cost-efficiency of existing services and products Stephane Bliek, Business Controller, Verizon Business Over the course of the Summit, delegates will be invited to write down their challenges, questions, or ideas in terms of cost modelling and 10:20 Understanding how to monitor services throughout profitability analysis. These ideas will be used as the basis for developing their usage to ensure continued profitability and stimulating discussions which will enable delegates to exchange to support cost-effective network upgrades important insights with your peers in a structured networking environment. when required Examining how to measure the impact of new pricing and marketing strategies on data service usage Determining how to develop a model to allocate the costs associated with upgrading your network and determining at what point it is cost-effective to do so Identifying the long-term incremental costs and benefits of upgrading your network - CAPEX - Time-frame - QoS - Customer churn - Customer acquisition - Customer profitability Speaker to be confirmed – for updates please visit www.iir-conferences.com/costprof To Register Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825 Email: registrations@iir-telecoms.com Web: www.iir-conferences.com/costprof
    • Telecoms Cost Allocation & Profitability Analysis 1st – 4th December 2009 • Crowne Plaza St. James – London With the onset of new regulation taking centre stage “The conference stimulated thought about cost and the current economic climate leading to a renewed forecasting methodologies, I benefited from the focus on the accuracy of cost modelling, this summit range of opinions across the industry” will provide you with a unique opportunity to benchmark Ofcom representative @ Telecoms Cost Allocation & Profitability Analysis 2008 your cost modelling techniques and profitability calculations against those of your competitors! Who Will You Meet? Over the course of this four day event, not only will you be able to learn from a number of exclusive operator and regulator case Financial Director, Budget Planning and Analysis Director, Head of studies but also be able to network and brainstorm with leading Management Accounting, Head of Planning & Control, Head of Regulatory experts in the field. With carefully selected and extremely popular Accounting, Head of Regulatory Policy, Head of Unit Business, Head of interactive session such as the roundtable discussions, the Big Marketing, Chief Internal Auditor, Senior Business Analyst, Project Manager and Analyst, Revenue and Assurance Manager, Product Profitability Question and the brand new Telecoms Cost Allocation & Profitability Manager, Strategic Planning Manager, Financial Analyst, Senior Regulatory Analysis Unconference, this is the perfect opportunity to find the and Planning Expert, Regulatory Affairs and Interconnection Expert, solutions to your most pressing challenges. Regulatory Economist, Economist, Business Controller, Senior Group Key topics that will be addressed at this year’s event include: Controller, Study and Cost Evaluation Manager, Development Engineer • Understanding how to build an accurate cost model in order to Geographical Breakdown determine the feasibility of rolling out Next Generation Networks Western Europe 23% • Determining how to effectively adapt your cost models in order to Eastern Europe 37% reflect and manage the impact of new regulation Africa 3% • Learning how to accurately allocate costs in order to optimise Middle East 17% product profitability Asia 7% Southern Europe 10% • Examining the cost models that are available to the Telecoms industry Americas 3% • Establishing how to effectively allocate the costs associated with converged services Industry Types Operators 80% Regulators 13% “A great opportunity to understand operator’s Consultants 7% concerns and regulation responses” Ovum representative @ Telecoms Cost Allocation & Profitability Analysis 2008 Co-Located with IIR’s Mobile Termination Rates Compliance Forum Following the recent publication of the European Commission’s recommendation regarding Mobile Termination Rates, this exclusive and highly targeted two day forum will provide delegates with the opportunity to learn how operators and regulators from across Europe are managing the challenges associated with reducing MTRs. Visit www.iir-conferences.com/mtrs to download the full brochure. Discounts are available should you wish to send a group to both events. For more details please contact Anthony Bennett by telephone +44 (0) 20 7017 7144 or by email abennett@iirltd.co.uk Business Development Opportunities IIR is delighted to offer a wide range of sponsorship and marketing opportunities. To find out about the opportunities available to raise your company’s profile at this event, please contact Chris Lewis by tel: +44 (0) 10 7017 7415 or by email: clewis@iir-conferences.com Media Partners “I really benefited from the subjects discussed www.eurocomms.com FST www.hottelecom.com www.itedgenews.com www.mindcommerce.com and hopefully I will benefit from the networking” CITC representative @ www.mobileeurope.co.uk www.mobilein.com www.ossnewsreview.com www.telecompaper.com www.vanillaplus.com Regulatory Cost Modelling & Accounting 2009 www.iir-conferences.com/costprof
    • Telecoms Cost Allocation I0GBA W/C/M/N & Profitability Analysis 1st – 4th December 2009 • Crowne Plaza London – St. James Venue & Accommodation Details Crowne Plaza London – St James, 45-51 Buckingham Gate, London SW1E 6AF, UK, Tel: +44 (0) 20 7834 6655 Fax: +44 (0) 20 7630 75 87 Web: www.london.crowneplaza.com Delegates are responsible for the arrangement and payment of their own accommodation and travel. You can, however, take advantage of the IIR discount at the hotel. Please complete the hotel booking form that will be sent to you with the confirmation of your conference booking. This can be downloaded from the conference website at www.iir-conferences.com/costprof In order to provide you with special offers we have also put together a unique Telecoms Cost Allocation & Profitability Analysis HotelMap that shows the nearby accommodation options and best possible rates and special offers. The map displays live availability and allows you to book directly with each hotel: http://www.HotelMap.com/Cost-Profitability Alternatively, if you would like to book your accommodation by phone, you can call Paul Johnson, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M333X. He will be happy to help you with your hotel booking and provide assistance organising your time in London UNABLE TO ATTEND? Nothing compares to being there - but you need not miss out. Simply tick the box, send the form along with payment. You will receive a password and instructions for accessing documents. I Downloadable Documentation @ €499 (excluding VAT) Visit the website for samples and other available documentation. Fax the form to : +44 (0)20 7017 7825 We regret that we can only accept payment by credit card. Your VIP number is on the address label. If there is no label, please quote A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Step 1 Decide what you want to attend For more than one delegate please photocopy this form.  Title Date Code I Pre-Conference Masterclass Tuesday 1st December I0GBAW SIGNIFICANT GROUP DISCOUNTS AVAILABLE! I Conference Day One Wednesday 2nd December I0GBAC Conference Day Two Thursday 3rd December I0GBAM Contact Anthony Bennett Tel: +44 (0) 20 7017 7144 I Conference Day Three Friday 4th December I0GBAN I abennett@iirltd.co.uk Step 2 Work out the price Visas: If you need a visa to attend, please book early. Price - available for registrations Price - available for registrations Price - available for registrations BEFORE 02/10/09 (Tick box) BETWEEN 02/10/09 & 30/10/09 (Tick box) AFTER 30/10/09 (Tick box) Full Event I €2995 + VAT @ 15% = €3444.25 I €3595 + VAT @ 15% = €4134.25 I €3895 + VAT @ 15% = €4479.25 Any 3 Days I €2295 + VAT @ 15% = €2639.25 I €2695 + VAT @ 15% = €3099.25 I €2895 + VAT @ 15% = €3329.25 Any 2 Days I €1595 + VAT @ 15% = €1834.25 I €1795 + VAT @ 15% = €2064.25 I €1895 + VAT @ 15% = €2179.25 (The conference fee includes 3 course lunch, refreshments and full conference documentation. The fee does not include travel or hotel accommodation. Please photocopy this form for multiple bookings.) Personal details Mr/Mrs/Ms First Name Last Name Job Title Department 1st delegate 2nd delegate To assist us with future correspondence, please supply the following details: Mr/Mrs/Ms First Name Last Name Job Title Department Head of Department: Booking Contact: Company: .........................................................................................................Address (if different from label above).................................................................................................................. .........................................................................................................................................................................................................................................Postcode:....................................................... Tel: .....................................................................Fax: ..........................................................................Email: ...................................................................................................................................... No. of employees on your site: 1) I 0-49 2) I 50-249 3) I 250-499 4) I 500-999 5) I 1000+ Nature of your company’s business:.............................................................................................. Yes!, I would like to receive information about upcoming events via (please tick) I email I fax By giving you my email address I am giving ONLY IIR companies the permission to contact me by email Signature ..................................................................................................................................................................................................... Step 3 Easy ways to pay All registrations must be paid in advance of the event. I Cheque. US$ .............. Enclosed is our cheque in favour of IIR Ltd Please ensure that the Conference Code I0GBA W/C/M/N is written on the back of the cheque. I Credit Card. Please debit my: I Visa I Amex I Eurocard I Mastercard Card No: ................................................................................................................................................................................. CCV Number: ...................................... (three digit number on the back of most credit cards/front of American Express) Expiry Date: ........................................ Signature: ......................................................................................... Please note that cards will be debited within 7 days of your registration on to the conference Billing address if different from above: Delegates are kindly requested to bring confirmation of payment with them to the event. Staff at the registration desk will request a credit card payment from delegates when payment has not yet been received. Full details of bank transfer options will be given with your invoice on registration Step 4 Five easy ways to register Telephone: – +44 (0)20 7017 7483 Please remember to quote I0GBA W/C/M/N Data Protection - The personal information shown on this form, and/or provided by you, will be held on a database and may be shared with other companies in the Informa Group in the UK and internationally. If you do not wish your details to be available to other companies in the Informa Group please contact the Database Manager at the above address, Tel +44 (0)20 7017 7077, Fax +44 (0)20 7017 7828 or email: integrity@iirltd.co.uk. Occasionally your details may be E-Mail – registrations@iir-telecoms.com obtained from, or made available to, external companies who wish to communicate with you offers related to your business activities. If you do not wish to receive these offers, please tick the box I Web – www.iir-conferences.com/costprof What Happens If I Have to Cancel? - Confirm your cancellation in writing (letter or fax) before 17th November 2009 and receive a refund less a 10% + VAT service charge. Should you cancel between this date and 24th November 2009 then you will receive a refund less a 50% + VAT service charge. Regrettably, no By Fax – Complete and send this registration form to: +44 (0)20 7017 7825 refunds can be made for cancellations received less than one week prior to the conference. A substitute delegate is welcome at no extra charge. Incorrect Mailing - If you are receiving multiple mailings or you would like us to change any details or remove your name from our database, please contact the Post – Complete and return the registration form together with payment to: Database Manager at the above address, Tel +44 (0)20 7017 7077, Fax +44 (0)20 7017 7828 or email:integrity@iirltd.co.uk - quoting the reference number printed on Customer Service Manager, IIR Ltd, Cyan House, 1 Canada Road, Byfleet, the mailing label. Surrey, KT14 7BF Additional Requirements - Please notify IIR at least one month before the conference date if you have any additional requirements e.g. wheelchair access, large print etc. To Register Please Call: +44 (0)20 7017 7483 Fax: +44 (0)20 7017 7825 Email: registrations@iir-telecoms.com Web: www.iir-conferences.com/costprof