1. 80% Operator Attendance
At Last Year’s Event
Telecoms
Cost Allocation &
Profitability Analysis
1st – 4th December 2009 • Crowne Plaza St. James – London
The flagship best practice sharing and benchmarking summit
for cost modelling within the telecoms industry
INCLUDING KEY • Learn from exclusive operator and regulator case studies
INSIGHTS FROM:
• Benchmark and adjust your cost modelling and pricing
Matthew Cherry,
Formerly Economist, strategies against those of your competitors
3 UK
Laurence Kubiak, • Network and brainstorm with cost accounting experts and
Head of UK and Product Regulation, discover how to optimise the profitability of your products,
BT Global Services
Dr. Henning Never,
customers, networks and services
Senior Manager Government Relations,
Deutsche Telekom
Anna Svitlichnaya, MASTERCLASS
Marketing & Sales Controller – Tuesday 1st December 2009
Finance Planning & Controlling,
life:)
Andrea Masnata, Strategic Costing 2.0:
Director of Financial Planning &
Control and of Internal Audit, Understanding how to develop
Monaco Telecom (Cable&Wireless)
Gavin Greenfield,
effective costing models in a fast
Principal Advisor, Competition
and Regulatory Finance,
paced and challenging environment
Ofcom Led by SVP Advisors
Robert Mery,
Senior Regulatory Manager,
Swisscom
Siri Kalager,
Director Regulatory Affairs,
Telenor Norway
Ahmet Sahin,
Specialist,
Turkcell
Stephane Bliek,
Business Controller,
Verizon Business
Paul Woods,
General Manager, Total Communications,
Vodafone
Co-Located with
Mobile Termination Rates
Compliance Forum
Visit www.iir-conferences.com/mtrs www.iir-conferences.com/costprof
3. fitability Analysis 1st – 4th December 2009 • Crowne Plaza London –
14:40 Producing a reliable price squeeze model 10:20 Examining the impact that the use of state aid
Reviewing the current situation in Europe in relation to price squeeze in the UK will have on cost allocation and
and the impact on the market overall profitability
Highlighting the importance of price squeeze tests in the current Analysing the principle behind providing state aid to facilitate the
regulatory environment rollout of high speed broadband
Julio Villalobos, Partner, SVP Advisors (topic to be confirmed) Understanding how to incorporate state aid into your cost
allocation models
15:20 Afternoon refreshments Examining the impact that state aid is likely to have on profitability for
15:50 Mentor Led Roundtable Discussions both the incumbent and other operators in the market place
In this session delegates will be able to join a number of roundtable Hugh Kelly, Director of Regulatory Finance,
discussions. Each roundtable will be focussed around a particular RGL – Forensic Accountants And Consultants
topic and will be led by a leading expert in the field 11:00 Morning refreshments
Roundtable 1: Understanding how to perform
11:30 Determining whether LRIC is the best model to use
accurate business unit profitability calculations
when setting termination rates
What are the main challenges when performing accurate business
unit cost and profitability calculations? Examining the pros and cons of different approaches to price capping
termination rates
How can you increase the transparency of business unit cost allocations?
Establishing why the EC has chosen LRIC as the cost model for
Is Activity-Based Costing (ABC) the most effective cost model to use? termination rates
Roundtable 2: Developing a transparent cost model Analysing the practical and conceptual issues around estimating the
EC’s LRIC measure within your market and the types of cost models
for products during difficult economic times
that can be used
What can you do to ensure the transparency of your cost models? Determining the issues that can arise when implementing a charge
How do you preserve revenue in areas where there is control based on the EC’s LRIC cost measure
increased competition? - Symmetric versus asymmetric rates
What is the relevant cost model for product pricing? - Impacts on competition and consumers
- Are commercial alternatives possible under the EC’s approach?
Roundtable 3: Establishing how to build an effective
Matthew Cherry, Formerly Economist, 3 UK
profitability model Currently Director, FTI Consulting
What are the advantages and disadvantages to the different models
that are being used? 12:10 Examining and overcoming the potential challenges
What are the major factors limiting the accuracy of profitability models? that operators may face following the increased
How should you interpret the results of your profitability model? regulation of Mobile Termination Rates
To find out more about the roundtable mentors please visit Analysing the EC’s recent recommendation regarding MTRs
www.iir-conferences.com/costprof Identifying and understanding the potential challenges that may arise
from the EC’s recommendation, in particular
17:20 Closing remarks from the Chair - The waterbed effect
- Network externalities
17:30 End of conference day one - Marginal subscriber issues
Determining how to develop solutions in order to overcome the
Drinks Reception problems that may arise
IIR would like to invite you to join fellow delegates and the Highlighting the current situation regarding MTRs within the Turkish
speakers at an informal drinks reception that will enable you telecoms market
to continue discussing the topics addressed during the day Evaluating whether the latest ex-ante tariff intervention decision by
ICTA is feasible for the mobile retail market
Ahmet Sahin, Specialist, Turkcell
CONFERENCE DAY TWO 12:50 Lunch
THURSDAY 3RD DECEMBER 2009
14:00 Leveraging cost modelling to develop profitable
09:00 Registration and coffee pricing schemes for new products and services
Establishing how to ensure accurate cost allocation and use this
09:30 Opening remarks from the Chair information to optimise product and service pricing
09:40 Scrutinising the different regulatory approaches for Examining the key elements of a cost model that are required to
develop effective pricing strategies
managing margin squeeze and ensuring that the - Product development costs
service providers in the market can achieve an - Product deployment costs
effective price-cost margin - Product marketing costs
Examining the factors that can lead to margin squeeze in both legacy Determining whether to adopt an incremental or a total cost view in
and Next Generation networks order to accurately determine pricing strategies and maximise revenue
- How can you avoid these? generation and profitability
Analysing the advantages and disadvantages of the different Anna Svitlichnaya, Marketing & Sales Controller – Finance
wholesale cost models available Planning & Controlling, life:) (awaiting final confirmation)
Understanding how to implement non-discriminatory network access
regulations whilst still incentivising network improvements 14:40 Developing a holistic and efficient framework for
Determining how to reconcile the demands of incumbents whilst service costing and profitability analysis
avoiding margin squeeze in the market Understanding how the STEM business modelling can improve the
Dr. Henning Never, Senior Government Representative, pertinence, reliability and efficiency of cost allocation calculations
Deutsche Telekom Comparing the STEM solution for telecoms with other generic activity-
based cost-allocation models
Building on an established process for the treatment of direct costs,
indirect costs and fixed overheads
Calculating the equivalent cost of the 'fully-efficient network'
Robin Bailey, Head of Decisions Systems Group,
Analysys Mason
Due to unforeseen circumstances the programme may change and IIR reserves the right to alter the venue and/or speakers.
www.iir-conferences.com/costprof
4. St. James
15:20 Afternoon refreshments 11:00 Morning refreshments
15:50 Examining best practice for calculating Weighted 11:30 Establishing how to accurately monitor costs and
Average Cost of Capital forecast the profitability of new products and services
Identifying and evaluating the different methods for calculating WACC Understanding and allocating the incremental costs associated with
Establishing how to define effective parameters new products and services during
- What assumptions need to be made? - Development and deployment
Understanding how to reflect interest on debt capital - Service usage
Determining the impact of debt equities/ratios and incorporating this Determining how to forecast the profitability of new products and
into your calculation services given the lack of historical data
Establishing how to incorporate discounted cash flows into your Establishing how to incorporate market intelligence into your cost
WACC calculation models and revenue forecasts
Identifying an optimal method for calculating WACC Understanding how to optimise the accuracy of your forecasts
Examining whether there will be a need to adapt your WACC Paul Woods, General Manager, Total Communications,
calculations when cost modelling in an NGN environment Vodafone
Speaker to confirmed – for updates please visit
www.iir-conferences.com/costprof
12:10 Achieving the effective calculation of customer
costs and profitability
16:30 The Big Question! Identifying target customers for new and converged products
This session will provide you with a chance for you to put your most and services
burning questions to a panel of the expert speakers from Understanding when to use customer segment profitability versus
conference day one and two. individual customer profitability
You will be asked to submit your questions by the end of the Determining how to calculate customer profitability
morning session. Leveraging the results of your calculations to allocate marketing
spend and develop customer retention strategies
17:10 Closing remarks from the Chair
Determining how to protect customer value given the fast paced
17:20 End of conference day two evolution of telecoms and media technologies as well as
consumption behaviour
Andrea Masnata, Director of Financial Planning & Control and
of Internal Audit, Monaco Telecom (Cable&Wireless)
CONFERENCE DAY THREE
12:50 Lunch
FRIDAY 4TH DECEMBER 2009
09:00 Registration and coffee
09:30 Opening remarks from the Chair 14:00 Unconference: You set the agenda!
09:40 Developing an effective cost model in order to optimise Delegates are invited to join the Telecoms Cost Allocation
the profitability of your current product portfolio & Profitability Analysis Unconference after lunch. NEW
This session will run from 14:00 to 16:00
Building a clear break down of the cost elements associated with
cost modelling existing services and products
An Unconference gives delegates the chance to take control of the
Determining how to develop an accurate Historic Cost agenda and to share their ideas, challenges and questions on their
Accounting model choice of topic with fellow speakers and delegates. This session provides
Leveraging Activity Based Costing in order to calculate and a unique opportunity for those, that wish, to lead a session in an informal
minimise OPEX and relaxed atmosphere and for everyone to discuss their ideas and find
Understanding the need for re-evaluating cost models the solutions to their most pressing challenges with a smaller yet more
Exploiting the results of your revised cost models to calculate the targeted group of fellow attendees.
profitability and cost-efficiency of existing services and products
Stephane Bliek, Business Controller, Verizon Business Over the course of the Summit, delegates will be invited to write down
their challenges, questions, or ideas in terms of cost modelling and
10:20 Understanding how to monitor services throughout profitability analysis. These ideas will be used as the basis for developing
their usage to ensure continued profitability and stimulating discussions which will enable delegates to exchange
to support cost-effective network upgrades important insights with your peers in a structured networking environment.
when required
Examining how to measure the impact of new pricing and marketing
strategies on data service usage
Determining how to develop a model to allocate the costs
associated with upgrading your network and determining at what
point it is cost-effective to do so
Identifying the long-term incremental costs and benefits of
upgrading your network
- CAPEX
- Time-frame
- QoS
- Customer churn
- Customer acquisition
- Customer profitability
Speaker to be confirmed – for updates please visit
www.iir-conferences.com/costprof
To Register
Call: +44 (0) 20 7017 7483
Fax: +44 (0) 20 7017 7825
Email: registrations@iir-telecoms.com
Web: www.iir-conferences.com/costprof
5. Telecoms Cost Allocation
& Profitability Analysis
1st – 4th December 2009 • Crowne Plaza St. James – London
With the onset of new regulation taking centre stage “The conference stimulated thought about cost
and the current economic climate leading to a renewed forecasting methodologies, I benefited from the
focus on the accuracy of cost modelling, this summit range of opinions across the industry”
will provide you with a unique opportunity to benchmark Ofcom representative @ Telecoms Cost Allocation & Profitability Analysis 2008
your cost modelling techniques and profitability
calculations against those of your competitors! Who Will You Meet?
Over the course of this four day event, not only will you be able to
learn from a number of exclusive operator and regulator case Financial Director, Budget Planning and Analysis Director, Head of
studies but also be able to network and brainstorm with leading Management Accounting, Head of Planning & Control, Head of Regulatory
experts in the field. With carefully selected and extremely popular Accounting, Head of Regulatory Policy, Head of Unit Business, Head of
interactive session such as the roundtable discussions, the Big Marketing, Chief Internal Auditor, Senior Business Analyst, Project Manager
and Analyst, Revenue and Assurance Manager, Product Profitability
Question and the brand new Telecoms Cost Allocation & Profitability
Manager, Strategic Planning Manager, Financial Analyst, Senior Regulatory
Analysis Unconference, this is the perfect opportunity to find the and Planning Expert, Regulatory Affairs and Interconnection Expert,
solutions to your most pressing challenges. Regulatory Economist, Economist, Business Controller, Senior Group
Key topics that will be addressed at this year’s event include: Controller, Study and Cost Evaluation Manager, Development Engineer
• Understanding how to build an accurate cost model in order to Geographical Breakdown
determine the feasibility of rolling out Next Generation Networks Western Europe 23%
• Determining how to effectively adapt your cost models in order to Eastern Europe 37%
reflect and manage the impact of new regulation Africa 3%
• Learning how to accurately allocate costs in order to optimise Middle East 17%
product profitability Asia 7%
Southern Europe 10%
• Examining the cost models that are available to the Telecoms industry Americas 3%
• Establishing how to effectively allocate the costs associated with
converged services Industry Types
Operators 80%
Regulators 13%
“A great opportunity to understand operator’s Consultants 7%
concerns and regulation responses”
Ovum representative @ Telecoms Cost Allocation & Profitability Analysis 2008
Co-Located with IIR’s
Mobile Termination Rates Compliance Forum
Following the recent publication of the European Commission’s recommendation regarding Mobile Termination Rates, this exclusive and
highly targeted two day forum will provide delegates with the opportunity to learn how operators and regulators from across Europe are
managing the challenges associated with reducing MTRs. Visit www.iir-conferences.com/mtrs to download the full brochure.
Discounts are available should you wish to send a group to both events. For more details please contact
Anthony Bennett by telephone +44 (0) 20 7017 7144 or by email abennett@iirltd.co.uk
Business Development Opportunities
IIR is delighted to offer a wide range of sponsorship and marketing opportunities. To find out about
the opportunities available to raise your company’s profile at this event, please contact
Chris Lewis by tel: +44 (0) 10 7017 7415 or by email: clewis@iir-conferences.com
Media Partners
“I really benefited from
the subjects discussed
www.eurocomms.com FST www.hottelecom.com www.itedgenews.com www.mindcommerce.com
and hopefully I will benefit
from the networking”
CITC representative @ www.mobileeurope.co.uk www.mobilein.com www.ossnewsreview.com www.telecompaper.com www.vanillaplus.com
Regulatory Cost Modelling & Accounting 2009
www.iir-conferences.com/costprof
6. Telecoms Cost Allocation I0GBA W/C/M/N
& Profitability Analysis 1st – 4th December 2009 • Crowne Plaza London – St. James
Venue & Accommodation Details
Crowne Plaza London – St James, 45-51 Buckingham Gate, London SW1E 6AF, UK,
Tel: +44 (0) 20 7834 6655 Fax: +44 (0) 20 7630 75 87 Web: www.london.crowneplaza.com
Delegates are responsible for the arrangement and payment of their own accommodation and travel. You can,
however, take advantage of the IIR discount at the hotel. Please complete the hotel booking form that will be sent
to you with the confirmation of your conference booking. This can be downloaded from the conference website
at www.iir-conferences.com/costprof
In order to provide you with special offers we have also put together a unique Telecoms Cost Allocation &
Profitability Analysis HotelMap that shows the nearby accommodation options and best possible rates and
special offers. The map displays live availability and allows you to book directly with each hotel:
http://www.HotelMap.com/Cost-Profitability
Alternatively, if you would like to book your accommodation by phone, you can call Paul Johnson, our dedicated
London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M333X. He
will be happy to help you with your hotel booking and provide assistance organising your time in London
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Contact Anthony Bennett Tel: +44 (0) 20 7017 7144
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