1. PHOTOCATALYSTS for
WATER REMEDIATION
(nanocatalysts)
PI: PerenaGouma Assoc. Professor
Lead: Jusang Graduate Student
Lee
Mentor: Clive Director of Industry-
Clayton University Center
(SPIR) and
Professor
• Aim to commercialize our visible light activated nanocatalysts
(Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive,
extremely fast and efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation
(c) copyright 2011

2. •IP validation
•Building a brand •Expanding
• New Product
their services
•Industrial nano- •Pilot Studies
manufacturing •Green •Remediation
•Marketing •Continuous/lo of Petroleum-
providers
• Decomposes oil ng term based oil
•Distribution
polluted water
•No energy cost to
•Suppliers of use
precursor •Fast Remediation
•IP protection •Partner/other
material •Recoverable
distribution •Remediation
•R&D capability •Customizationn channels of ”Produced
•Risk reduction Water”
•Water •Brand •Distributors
desalination •Convenience/
companies •Expertise usability •Dealers/Partners
•Marketing
•Sale of nanogrids™ © per square foot
•R&D costs
• First to market; premium revenues
•Manufacturing costs •Licensing other IP
(c) copyright 2011

3. Sources of Petroleum Inputs to the Sea
 Natural seeps
 Petroleum Extraction
 Petroleum Transportation
 Petroleum Consumption
 These sources add annually (on average) 76,000,000
gallons of petroleum to the waters off North America
National  380,000,000 gallons are spilled to the sea worldwide
Research
Council  70% of petroleum release in oceans are from anthropogenic
of the sources
National
Academies  Vast majority of petroleum consumption occurs on land
Report
2003  Rivers, waste- and storm-water streams are key sources of
petroleum to the marine environment

4. External Sources of Petroleum
Hydrocarbons
 Point sources
 Spills (vessels, platforms, pipelines, facilities)
 Rivers
 “Produced water”
 Coastal refinery wastewater
 Diffuse sources
National  Natural seeps
Research
Council
 Atmosphere on open seas
of the  Coastal urban runoff
National  Marine transport operations
Academies
Report  Recreational boating
2003

5. Key Customer Segment
 “Produced water”:
 Discharged in off-shore oil-producing areas
 Fracking creates large amounts of wastewater
 Current energy exploration and extraction in US creates
Produced Water 15-20 billion barrels of produced water / year
 Worldwide, estimates top 50 billion barrels
 Energy companies pay between $3 – $12 to dispose of
each barrel of produced water
WHAT IS BTEX?
BTEX is the abbreviation used  Produced water is usually treated to remove most free oil
for four compounds found in
petroleum products.
The compounds are benzene,  Need to treat the remaining amount of soluble and
toluene, ethylbenzene, and volatile petroleum hydrocarbons
xylenes.  BTEX average concentration remaining about 5mg/L
 Allowable limit of BTEX in drinking water 1mg/L

6. What is the Problem We Solve?
• Our product contains the volatile petroleum
hydrocarbons (e.g. benzene) and subsequently
decomposes them either in-situ or off-site
• It can be used as the final remediation step in the
“produced water” clean up
• It can, in principle, turn “produced water” from
wastewater to drinkable water while treated on-site
• New laws are expected to cancel the Energy Industry’s
exception from the Clean Water Act, thus favoring
“new, self-contained, on-site water treatment”
• The current market for treating produced water is
estimated to exceed $4.3 billionfor next 5 years

7. What Partners Will We Need?
• Dealers: YES
–We need them to secure government contracts (AES)
–We need them to get access to the international marketplace
(Ultratech)
• Distributors: YES
–We need them to bring our first products to market (Spilltech)
• Co-developers: MAYBE
–NRC and/or NALCO as customers/co-developers of certain oil
remediation solutions
• Collaborators: YES
–Partner with emerging businesses in the water remediation
field with complementary interests (e.g. water desalination;
frack wastewater cleaning /recycling companies, such as
ALTELA)

8. What are the Risks
 Dealers/distributors:
–They do not promote our product as needed
–They sabotage our product promoting other solutions that
bring them higher profit
 Co-Developers:
– They claim ownership of our ideas/prototypes
– They put our technology “on the shelf”
• Collaborators
– They might not appreciate that further clean-up with our
product offers potable as opposed to just recyclable water;
–They might have conflicting interests due to other
partnerships with landfills, etc

9. Why will they Partner with You?
 We Offer Innovative and Green Products/Solutions
 We Address a Niche rather than the Whole Market
 We Meet the Need of Anticipated Environmental
Regulations on the Energy Industry
 We will Bring New Customers to Their Businesses
 We will Grow Further Together
 We will Help them Produce Truly Clean Water
 We will Help Improve the Image of the Industry

10. Cost of Partnership
 Dealer:
– We’ll need to sell the product to them at lower prices so
our profit margin is low
 Distributor:
–We’ll need to pay commission fee on exclusive contract
 Co-developer:
– We’ll need to share our know-how with them
 Collaborator:
–We’ll need to share the cost of processing facilities

11. Income Statement for Business Model*
Income Year 1 Year 2 Year 3
Statement
Net Sales $4M $7.25M $10M
Cost of Goods $1.6M $3.2M $4M
sold
Expenses: Salary $1.2M $1.2M $1.5M
Expenses: Other $ 0.2M $0.3M $.5M
Total Expenses $1.4M $1.5M $2.0M
Net Income $1.0M $2.55M $4M
•This statement is based on very conservative estimates of
introducing a new product in a niche market; the market
segment is a multi-billion dollar one and it is growing fast; it
is anticipated that our company will grow very fast after the
3rd year sales

12. Revenue Chart
First year revenues:
20 SME of $100,000 sales/year= $2M
60
2 LC of $1M /year =$2M
first year revenues : $4M
50
Second year revenues:
75% retention of SME
15 SME of $150,000 sales/year= $2.25M
2 LC: $5M sales/year ( 40
second year revenues $7,25M $
Third year revenues: M 30
maintain the domestic levels with existing )
customers but expand international sales
to $3.5M
This will set us over $10M 20
Fourth year revenues:
Add new line of products for existing
market; expand into adjacent markets
10
(off-site remediation; water purification;
etc)
Revenues to reach $50M 0
Year 1 Year 2 Year 3 Year 4