Musimetric - Labels


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Overview of an application called Musimetrics - an application which objectively analyses performance data on bands - to establish their suitability for financial investment.

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Musimetric - Labels

  1. 1. <ul><li>If you own or work for a record label, we think you might be interested in our application… </li></ul>
  2. 2. <ul><li>We think it could help you think differently about how you invest in talent… </li></ul>
  3. 3. <ul><li>We all know labels tend to invest lots of $ in a small number of bands…. </li></ul>
  4. 4. <ul><li>But what we don’t really like to admit to, is they do so with next to no objective way of measuring how successful those bands might be… </li></ul>
  5. 5. <ul><li>We love the band, everyone loves the band! We’ve seen gigs full of fans, we know they’ve sold some records…. </li></ul>
  6. 6. <ul><li>But imagine if historical performance information about a band you were interested in signing was available… </li></ul>
  7. 7. <ul><li>Imagine if you could see the history of plays on MySpace , , facebook…. </li></ul>
  8. 8. <ul><li>We think that would be useful information to have before you signed the band… </li></ul>
  9. 9. <ul><li>We think it might, at the very least, act as a sense check before people wrote the cheque… </li></ul>
  10. 10. <ul><li>But what would happen if you could see much, much more than this… </li></ul>
  11. 11. <ul><li>What if you the number of emails they were sending, and more importantly, the bounce and unsubscribe rate was there… </li></ul><ul><li>(less than 2% of email addresses on most bands mailing lists are real, active fans) </li></ul>
  12. 12. <ul><li>What if you could see the number of realtones they sold, the number of t-shirts, the number of files being traded on the p2p networks…. </li></ul>
  13. 13. <ul><li>If you had that information that would be even more useful right? </li></ul>
  14. 14. musimetrics
  15. 15. <ul><li>We call it musimetrics. </li></ul><ul><li>You might think of it as the Bloomberg of the music industry… </li></ul>
  16. 16. <ul><li>Yeah ok. So its not very pretty . </li></ul><ul><li>But the basics are there… </li></ul>
  17. 17. <ul><li>A system which can take daily information from a range of different music related websites and build a real picture of a bands performance… </li></ul>
  18. 18. <ul><li>As easy to use as google analytics, rating each band 0-30….. </li></ul>
  19. 19. <ul><li>0 they shouldn’t give up their day job , 30 you should get your cheque book out… </li></ul>
  20. 20. <ul><li>If you are a label you can check the hype around a hot band… </li></ul>
  21. 21. <ul><li>If you are a promoter, you can find out how many fans the support act really has…. </li></ul>
  22. 22. <ul><li>As a merchandiser you can offer deals to bands way before they asked for their $250k advance… </li></ul>
  23. 23. <ul><li>So how does it work …. </li></ul><ul><li>(if you have time watching this video about the semantic web is useful) </li></ul>
  24. 24. <ul><li>When a person applies for credit, an agency looks at information about them… </li></ul>
  25. 25. <ul><li>Their previous credit history, where they vote, whether they paid back previous loans on time, and gives them a credit score … </li></ul>
  26. 26. <ul><li>A judgement is made about how likely it is they will repay the money by looking objectively at information about them... </li></ul>
  27. 27. <ul><li>This is what the musimetrics system does for bands. </li></ul>
  28. 28. <ul><li>Every day it requests data from a range of different websites - Myspace, Facebook,…. </li></ul>
  29. 29. <ul><li>And tells the user how likely it is, a particular band will be successful . </li></ul>
  30. 30. <ul><li>This has never been done before in music - in sports, finance, politics – yes - but never in music. </li></ul>
  31. 31. <ul><li>A global, automated, real time database which every sector of the music industry and beyond could use. </li></ul>
  32. 32. <ul><li>In the US, Billy Beane took a failing baseball club to the playoffs 2 years running using this thinking </li></ul><ul><li>(they wrote a book about him). </li></ul>
  33. 33. <ul><li>Doctors took the same approach at Chicago Hope to save the lives of thousands of heart attack victims </li></ul><ul><li>(they wrote a book about them). </li></ul>
  34. 34. <ul><li>Investment funds use this thinking every day to help them decide which companies to invest in </li></ul><ul><li>(they wrote a book about them as well). </li></ul>
  35. 35. <ul><li>For a record label it is a no brainer. Musimetrics represents the chance to spread the risk of their investment and reinvent their business model… </li></ul>
  36. 36. <ul><li>If you’re a label – get in touch. </li></ul><ul><li>We’re looking for partners. </li></ul><ul><li>Skype : savioursofpop </li></ul><ul><li>Call: +44 (0)207 917 2853 </li></ul>