The meaning of Big Data, the hot buzzword of 2012, is still a mystery to many in the field. This session walks you through many scenarios in which companies are leveraging Big Data Tools. We discuss the sources of data that are often involved in Big Data solutions and how those sources provide additional insight for an organization. In this session, we explore concrete examples and demos of various data sets and determine whether or not they are Big Data. With each example, once we've come to a conclusion of the type of data it is, we explore when and why to choose a schema on write solution (traditional SQL/PDW) or a schema on read solution (Hadoop).

3. peter.myers@bitwisesolutions.com.au
http://www.linkedin.com/in/peterjsmyers

6. “Big data is a collection of data sets so large and
complex that it becomes awkward to work with
using on-hand database management tools.
Difficulties include capture, storage, search,
sharing, analysis, and visualization.”
– Wikipedia

7. Continued
VOLUME
(Size)
VARIETY
(Structure)
VELOCITY
(Speed)

8. Continued

9. Continued

10. Responding to New Questions
How do I optimize my services
based on patterns of weather,
traffic, etc.?
What’s the social sentiment
of my product?
How do I better predict
future outcomes?

12. Distributed Storage
(HDFS)
Distributed Processing
(Map Reduce)
ODBC
World’s Data (Azure Data
Marketplace)
Windows Azure Storage

15. ServerServer
ServerServer
RUNTIME

20. HadoopData Analytics

22. Machine
Learning
Graph
Processing
Distributed
Compute
Extract Load
Transform
Predictive
Analysis

23. c

24. Frequent Item Sets – Market Basket Analysis

26. Finding Similar or Complimentary Items

30. http://www.microsoft.com/bigdata
https://www.hadooponazure.com
http://social.technet.microsoft.com/wiki/contents/articles/6204.hadoop-based-services-for-windows-
en-us.aspx
http://blogs.msdn.com/b/microsoft_business_intelligence1/archive/2012/02/24/big-data-for-everyone-
using-microsoft-s-familiar-bi-tools-with-hadoop.aspx

32. http://microsoft.com/msdn
www.microsoft.com/learninghttp://channel9.msdn.com/Events/TechEd
http://microsoft.com/technet