Mobilize Your Solutions -How SAP can help your company stand out from the competition with enhanced mobile access and security by embedding SAP Technologies

1. Ride the Mobile Wave
Discover how your company can
create new business value by
embedding SAP® technology in your
solutions

2. Innovate to Differentiate
How SAP can help your company with
new, innovative ways to pursue growth
opportunities
Mobile is a truly transformative technology. As the number
of mobile devices around the world continues to soar, it’s
changing the way we work, the way we live, and the way we
interact and connect. Yet despite being recognized by 71% of
IT leaders as a strategic challenge, only 18% claim to have a
comprehensive enterprise mobility strategy in place.*
How can you quickly and cost-effectively develop and deploy
mobile apps to satisfy the demands of a highly mobile
workforce? How can you ensure the security of devices and
data – particularly on employees’ personal devices? And how
can you enable mobile commerce to engage with customers
how and when they want?
As a global leader in mobile technology, SAP can help you
address these challenges. With our latest innovations and
world-class mobile platform you can embed exciting, new,
ready-made functionality in your products to:
• Increase product revenue
• Create greater competitive differentiation
• Enhance software development efficiency
• Improve customer satisfaction and loyalty
§
37.2%
Of the world’s workforce
will be mobile by 2015
Source: IDC, Worldwide Mobile Worker
Population 2011–2015 Forecast, #232073,
December 2011.
“SAP Enterprise Mobility:
Bringing a Cohesive Approach
to a Complex Market”
Download the IDC white paper ›
Browse this e-book to discover how a partnership with SAP
could help you redefine, rethink, and reinvent your business to
create new value in ways you never thought possible.
* CIO Magazine, Mobile in the Enterprise: The Gap Between Expectations and
Expertise, white paper sponsored by SAP AG, 2012.

3. Turn Demand into
Opportunity
How SAP can help you
leverage the growing
power of mobile
For every mobile challenge there is an
innovation opportunity. Today’s wide
range of operating systems and the
continuous introduction of new devices
and operating system upgrades are
adding to the complexity, making the
development and secure management
of mobile devices, apps, and content a
major issue for many organizations.
Not all companies have the resources,
skills, and focus to address these
challenges, creating opportunities
to embed world-class mobile
technologies into products and
services, thereby opening up new
revenue streams and creating
competitive differentiation.
Mobilize your solutions
Stand out from the competition by offering
enhanced mobile access capabilities and
advanced security tools.
Secure your mobile devices
Simplify the complexity of enterprise
mobility and enhance security with a
complete, end-to-end, mobile-device
management solution.
Safeguard your mobile content
Secure and control your corporate data
while giving business users anytime,
anywhere access to personal business
documents and corporate content.
Drive mobile commerce
Enable a mobile transaction channel that
makes it easy for customers to make
purchases, pay bills, and transfer funds.

4. Mobilize Your Solutions
How SAP can help your company stand
out from the competition with enhanced
mobile access and security
As the mobile landscape continues to change and grow,
companies across all industries are struggling to keep up
with the day-to-day demands of their remote workforces.
Managing the proliferation of smartphones and tablets –
and the myriad of apps that run on them – can be a daunting,
time-consuming, and expensive challenge.
As more companies turn to third parties to help them manage
mobile device security and app development, there are
growing opportunities to add new functionality to products
and develop new, value-added services. SAP can provide
the mobile access and security tools you need to address
these challenges and provide differentiation in this rapidly
expanding and highly competitive market.
SAP® Mobile Platform is a market-leading, mobile platform
for application development, and the SAP Afaria® mobile
device management solution offers powerful and flexible
security for enterprise mobility. These technologically
advanced solutions can enable you to:
Generate more revenue from your installed base
Upgrade your existing solutions with advanced mobile device
and application management features.
Create a competitive advantage
Quickly develop applications that connect business data to
mobile workers anywhere, and on any device.
Manage costs and risks
Leverage existing skills and resources with a consistent
development platform designed for IT people and developers
with limited expertise in building and maintaining mobile
solutions.
Accelerate time to market
Integrate mobile solutions quickly and securely into legacy
and complex back-end enterprise systems.

5. Innovate with SAP
How SAP can help your company deliver
enhanced mobile access and security
SAP is the only company recognized as a leader for both
mobile device management* and mobile apps.† Our industry-proven
solutions can help turn the market’s need for apps
and security tools into an incremental revenue source.
Use them to deliver turnkey mobile solutions so your
customers can focus on their core business.
SAP Mobile Platform
Simplify and unify your customers’ mobile enterprises and
enable them to rapidly and cost-effectively deliver user-centric
mobile apps with an industry-leading mobile platform
for application development.
• Securely connect real-time business data to mobile
workers and consumers on corporate or personal devices
• Exchange data between back-end systems and multiple
mobile devices
• Simply and quickly enhance or rebuild current applications
and develop new mobile apps using a single development
platform
SAP Mobile Secure solutions
Upgrade your mobile solutions by building on the SAP Mobile
Secure portfolio, enabling your customers to:
• Gain control and insight into a wide range of devices and
apps
• Remotely back up and delete data if a device is lost or
stolen
• Easily deliver fixes, upgrades, and refreshes to mobile
users
• Enrich a solution with data collected from a mobile device
(geographical location, usage, and content)
* IDC, Worldwide Mobile Enterprise Management Software 2013–2017 Forecast and
Analysis and 2012 Vendor Shares, June 2013.
† IDC, Worldwide Mobile Enterprise Application Development Platform 2013–2017
Forecast and Analysis and 2012 Vendor Shares, November 2013.

6. Innovation in Action
Learn how SAP can help
your company deliver
enhanced mobile access
and security
Visit the SAP HANA Academy site
Access a range of training videos for users of SAP
mobile technology, including mobile app developers,
IT administrators, and mobile project leads.
Visit site ›
“Securing Enterprise Mobility for Greater
Competitive Advantage”
Read how the SAP Afaria mobile device management
solution can help you build a strong foundation for
mobile success.
View solution brief ›
Discover SAP Mobile Platform
Learn more about SAP Mobile Platform 3.0, a new way
to build innovative, user-focused apps.
Visit site ›

7. Secure Your Mobile Devices
How SAP can help your company deliver
highly secured mobile solutions
Smartphones and tablets are rapidly becoming the
computing device of choice for more people in both their
personal and working lives. However, with this growing
popularity come some very real security challenges –
particularly as an estimated 57% of employees use their own
mobile device to access corporate data.*
The SAP Afaria® mobile device management solution
provides an effective answer to growing security questions,
simplifying the complexity of enterprise mobility for
companies of all sizes.
Leveraging SAP Afaria in your products and services can
empower your solution management and R&D people to offer
highly secure mobile solutions to your customers, enabling
you to:
• Generate new revenue streams by including additional
features
• Differentiate from your competitors with increased
security and integrated device management
• Reduce time and cost of development and risk
management
• Lower total cost of ownership
* Ovum Consulting, BYOD: an emerging market trend in more ways than one, paper
sponsored by Logicalis Group, December 2012.
SAP Afaria offers:
• Unparalleled scalability: Support for more
than 15,000 users per instance
• Complete mobile lifecycle support: Native
app development and security integration with
SAP Mobile Platform
• Multitenant functionality: Well-suited for
multiorganizational enterprises and multitenant
managed security services (MSS) instances
• World-class self-service portal: Lower support
overhead and administrative costs with faster
adoption of enterprise mobility
• Experience, maturity, and flexibility: SAP has over
20,000 mobile customers and has been building
mobile products for more than 15 years

8. Innovate with SAP
How SAP technology can add new value
to your company’s mobile solutions
SAP Afaria is the trusted mobile device management solution
for companies of all sizes. It allows employees to quickly
self-enroll devices for enterprise use, and it strengthens IT
control by preconfiguring settings and enforcing security
and compliance policies. Available in a choice of flexible
deployment options, SAP Afaria delivers essential mobile
device management and security features that scale with the
business:
• Simplified device management through remote setup
and decommissioning
• Ease of configuration using group policy approaches,
a self-service portal for user-controlled app distribution,
and “no touch” app configuration
• High scalability to meet the demands of the world’s
largest enterprises
• Robust analytics for instant insight into mobile device
usage and the ability to take immediate action
• Support for end-to-end security using device-level user
authentication, certificate-based single sign-on for secure
access to back-end data, and data encryption
• Administrative task automation using the Web service
application programming interface (API) layer for
automating common tasks and fast, simplified workflows
for policy creation
• Reporting with advanced activity reports, drill-down
functionality to get to the details, and highly visual
analytics

9. Innovation in Action
Learn more about how SAP technology
can add new value to your company’s
mobile solutions
Visit the SAP HANA Academy site
Access a range of training videos for users of SAP
mobile technology, including mobile app developers,
IT administrators, and mobile project leads.
Visit site ›
“Securing Enterprise Mobility for Greater
Competitive Advantage”
Read how the SAP Afaria mobile device management
solution can help you build a strong foundation for
mobile success.
View solution brief ›
Discover SAP Mobile Platform
Learn more about SAP Mobile Platform 3.0, a new way
to build innovative, user-focused apps.
Visit site ›

10. Safeguard Your Mobile Content
How SAP can provide your company
with a safe and reliable way to manage
content on mobile devices
More than 80% of employees today say that they need to
access work documents from outside the office.* Yet to do
this, around two-thirds are using consumer file transfer tools,†
e-mailing files to personal accounts, and syncing to iTunes
to move business files from the corporate network to their
mobile devices – with all the attendant security risks.
To address this issue, the SAP® Mobile Documents solution
provides the security and control that IT professionals need
while giving business users anytime, anywhere access to view,
present, and collaborate on personal business documents
and corporate content.
Building the SAP Mobile Documents solution into your
offerings can enable your company to upgrade existing
solutions with mobile content management features or
quickly develop applications that connect business content to
mobile workers. This can help you to:
• Tap into a growing enterprise market where collaboration,
security, and control of business content are critical
• Generate new revenue streams from your existing
customers
• Differentiate from your competitors by meeting customer
needs more completely
• Leverage a proven solution to expand your mobile portfolio
without new development
For your customers, enterprise-ready mobile content
management reduces corporate risk, helps ensure
compliance, and lowers the complexity of accessing content
for greater productivity, increased efficiency, and improved
operations.
* Business Wire, New Survey Finds Over Half of Employees Use Unauthorized
Consumer Based File-Sharing Apps at Work, June 7, 2012 (report on April 2012 UK
survey conducted by SkyDox).
† Ibid.

11. Innovate with SAP
How SAP technology can add new value
to your company’s mobile solutions
SAP Mobile Documents provides the control and
management required to secure the business content stored
on employees’ mobile devices. It offers identity-based access,
security controls, encryption of content, and the ability to
store and share their own personal documents alongside
business documents.
At the same time, it enables users to access files whether
they are online or offline, present documents to customers or
partners, share documents with team members and business
partners, and store content in the cloud or on premise.
SAP Mobile Documents is a stand-alone solution, and can
also be paired with SAP Afaria to provide a comprehensive
enterprise mobility management strategy.
Access documents instantly
View corporate documents anytime, anywhere, and on any
device (PC, laptop, smartphone, and tablet).
Publish and share documents
Share files with teams, colleagues, and business partners
from anywhere.
Mobilize business content
Discover and access content from corporate document
management systems such as Microsoft SharePoint and
Alfresco, and from the SAP Enterprise Portal component.
Choose your deployment option
Select from cloud, on-premise, or hybrid deployments
(access on-premise data using SAP HANA Cloud Platform).
Leverage industry standards
Use industry-standard, content management interoperability
services (CMIS) to help ensure broad interoperability and
optimum flexibility.
Enhance security and compliance
Use centralized authentication and controlled access to
repositories to help ensure data-loss prevention and meet the
highest business-security standards.

12. Innovation in Action
Learn more about how SAP
technology can add new value to
your company’s mobile solutions
“Settle for Nothing Less Than Complete Mobile
Security”
Learn how the SAP Mobile Secure portfolio has
everything you need to keep up with today’s constantly
changing security requirements.
Visit site ›
“Protect Your Enterprise by Securing All Entry and
Exit Points”
Find out how organizations can gain the freedom to be
mobile and still meet their security requirements.
Read the white paper ›
SAP Mobile Documents
Discover how users can access secure corporate
content from anywhere with our mobile content
management solutions.
Visit community site ›

13. Drive Mobile Commerce
How SAP can help your company
enhance customer loyalty with new,
value-added mobile services
Mobile coupons, loyalty cards, prepaid cards, boarding
passes, and event tickets. As more people use their mobile
devices for day-to-day transactions, an effective mobile
commerce strategy is an essential requirement to stay
competitive and take advantage of these new business
opportunities.
As a result, companies across a growing range of industries
– including commercial and retail banking, consumer
goods, telecommunications, retail, and transportation – are
identifying the need to connect directly with customers over
their mobile devices.
Whether mobile apps are delivered directly or by external
suppliers, speed is essential. SAP® Mobile Platform offers
the capability to rapidly and cost-effectively deliver secure,
highly scalable, business and consumer mobile apps to
any device. The platform comes with a set of predefined
functions for banking, payments, mobile money, and
customer loyalty, which can help you create new, value-added
services to exceed customer expectations, drive
sales, boost loyalty, and reduce operational costs.
Leveraging mobile-commerce solutions offered by SAP can
help you:
• Provide consumers with apps that enrich every
interaction with your brand
• Make the apps personalized and contextually relevant so
customers get the right content at the right time
• Optimize the customer experience across all operating
systems and devices
• Speed time to market with prebuilt functionality for
loyalty, shopping, payments, and more

14. Innovate with SAP
The key SAP technologies that can help
your company deliver new value-added
mobile services
SAP Mobile Platform, consumer edition
Based on a state-of-the-art service-oriented architecture, this
industry-leading mobile platform for application development
enables you to:
• Quickly launch mobile commerce services to customers in
developed and emerging markets
• Deliver consumer apps using one mobile-app development
platform, on premise or in the cloud
• Customize prepackaged apps from SAP and over 100
development partners for your specific needs
SAP Mobile Banking solution
Extend your interaction with customers to the mobile channel
to create new value-added services:
• Make it easy for customers to deposit checks, make
payments, and transfer funds from home or while on the go
• Provide personalized financial services, such as loans,
brokerage, and planning
• Inspire customers with unique offers – in real time – based
on their past behavior and current context and location
SAP Mobile Inclusive Banking solution
Empower the unbanked and underbanked with access to
essential financial services entirely through the mobile
channel:
• Extend your reach with an agent, kiosk, and merchant
network wherever customers are
• Empower bank agents to securely onboard and service
new customers through the mobile channel
• Create new revenue streams by offering remittances,
person-to-person transfers, bill pay, merchant payments,
and more
SAP Customer Loyalty mobile app
Boost customer loyalty, transaction volumes, and conversion
rates by delivering a personal, engaging, mobile experience
that enables customers to:
• Receive personalized offers, share with social networks,
add to a loyalty card, and redeem at the point of sale
• Replace plastic loyalty cards and store program
information in a digital wallet
• Manage loyalty accounts on the go – review points, status
levels, and upcoming rewards

15. Benefits at a Glance
How your company could
benefit from leveraging
market-leading SAP
technology
Why innovate with SAP?
SAP is at the heart of today’s technology-driven
revolution, turning innovation into
practical solutions designed to simplify
IT and help our digitally connected and
socially networked world run better. Here
are just a few reasons why SAP is the right
choice as an innovation partner for your
organization:
• Strong position as an industry leader
and innovator
• Breakthrough innovation without
disruption
• Reinvention of the cloud and database
markets
• Local and global support and services
• Extensive global partner ecosystem
Mobilize your solutions
• Generate more revenue from your installed
base
• Create a competitive advantage
• Manage costs and risks
• Accelerate time to market
Secure your mobile devices
• Generate new revenue streams
• Differentiate from your competitors
• Reduce development time, cost, and risk
• Lower total cost of ownership
Safeguard your mobile content
• Reduce corporate risk
• Improve compliance
• Enhance access to content
• Increase productivity and efficiency
Drive mobile commerce
• Create new, value-added services
• Exceed customer expectations
• Boost customer loyalty
• Reduce operational costs

16. Imagine. Create. Innovate.
Explore the art of the possible with SAP
Design thinking workshop
Go beyond discussing systems, corporate goals, and
processes, and focus instead on what really matters:
understanding your customers. Design thinking with SAP
can help your company:
• Rethink existing problems to identify innovation
opportunities
• Prioritize initiative objectives and budgets based on
customer value
• Visualize the benefits new technologies can bring to your
business
Explore the art of the possible with SAP and apply for a design
thinking workshop today.
Apply today ›

17. Get In Touch
Contact us today
E-mail us ›
Visit our Web site ›
Read our blogs ›
Watch our YouTube channel ›
Join our LinkedIn group ›
Follow us on Twitter ›
Download OEM Solutions Guide ›
Visit SAP HANA Academy ›
Next Steps
Partner with SAP
We hope this e-book has given you a
taste of how an innovation partnership
with SAP could help your company
expand your mobile portfolio and
develop new and profitable revenue
streams.
If you would like any further
information, please visit our
Web site or get in touch.

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