1. Enhancing Reach – Ensuring Visibility
Across North East

2. Explore North East
 North East India is a cultural treasure house
 Quantum growth horizon with uncluttered territories
 About huge consumer base with progressive mind
set
 Lifestyle that is evolving at a very brisk pace with
the support of infrastructure development and
lifestyle destinations / avenues.

3. Geographical Profile
 Urban density 754
 Rural density 232
 Urban Per Capita Income 22,600 INR
 Rural Per Capita Income 9,000 INR
 Urban Growth 8-12%
 Rural Growth 6%
 Average Household TV Sets 37%
 Average Radio Sets 73%
 Average Household Income Urban 35,000 INR
 Literacy rate 62%

4. Growth Indicators..
 During the last five years – North East has seen
excellent growth in specific verticals
 This includes :
 Manufacturing
 Metallurgy and Mining
 Tourism
 Handicrafts and Handlooms
 Health care
 Petroleum, Energy and Bio Fuels
 FMCG and Consumer Goods

5. The Growth Curve
 Average economic growth rate of 8-12 %
 Per capita income in major cities growing @ 10-
15%
 Expenditure on lifestyle products increasing @ 20%
 Growth rate is expected to pick up more in Assam,
Tripura and Manipur – the highly populated states
 Key driver of industrial growth is easy availability of
power and economic work force

7. Opening A Window of Opportunities
 News Live aims to bring the people of North East
India in the national main stream
 It endeavors to create awareness about the strength
of North East economy, its natural treasure , tourism
avenues and industrial potential and offer excellent
opportunities to products and service providers, an
hitherto unexplored market

8. Objective Viewing
 News Live brings in a new experience for TV
viewers
 It blends objectivity with social sensitivity
 The effort is to create a fine mix of investigative
journalism with technological innovations to
enhance social awareness
 The emphasis is on authenticity that will use the
information for social upheaval, progress and
development of the region

9. Reach with Impact
 News Live is a free to air channel
 News Live is available on the prime band across North
East on cable network
 News Live is available on DISH TV, DD Direct TATA Sky
Airtel, Vediocon, SUN & Big TV - to enhance its viewer
ship in remote and rural areas.

10. Evolving Market Share
 It is fast emerging as a favorite channel in NE.
 The program mix of News Live relates to all the members
of family
 The ever increasing market share of News Live ensures
higher ROI to the prospective advertisers
 The channel from NE to provide TAM monitoring of Ad
Spots

11. Bandwidth of Infotainment

12. Synergetic Program Mix

13. Better Relativity with Gen X
 Credible informative and entertaining
 Dynamic and innovative
 Visually attractive and smart
 Relevant and in-depth analysis

14. Cutting Edge Technology
 State of the Art Studio
 Beta outdoor coverage facilities
 Editing Tables
 Processing Units
 Live Telecast Facilities
 10 OB Vans
 Up-linking facilities
 2-D and 3-D designing and processing facilities
 Crew teams - 12

15. Content Advantage
 In-house editorial and content development teams for
local / regional news.
 National and international linkages for covering up
important events
 Linkages for news and current affairs with leading news
agencies

16. Reach
 In all Cable Homes (Analogue and Digital) across the
States of North East region, North Bengal Belt, parts of
New Delhi, Kolkata and Madhya Pradesh .
 We have touched all the homes having DD Direct +, Dish
TV, Sun DTH, Airtel Digital TV Tata Sky Big TV,
Videocon.

17. Downlink Parameters
 Satellite : INSAT 2E
 Beam : Zonal
 Downlink Freq : 4100 MHz
 Polarisation : Vertical
 FEC : ¾
 Symbol : 4.7 Ksps
 Video Standard : MPEG 4