ITC Brand Architecture

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ITC Brand Architecture

  1. 1. BRAND MANAGEMENT T.M.SANTHOSH (MB14B43)
  2. 2. PRODUCTS IN ITC • • • • • • • • • Aashirvaad Sunfeast Mint-O Candyman Bingo Vivel Engage Fiama Di Wills Superia • • • • • Classmate Colour Crew Paperkraft Mangaldeep AIM
  3. 3. BRAND ARCHITECTURE BISCUITS SNACKS CANDY FOOD CIGARETTES Sunfeast Bingo Candyman Aashirvaad Kings Mint-O Scissors Gold Flake Wills
  4. 4. PERSONAL CARE STATIONERY INCENSE STICKS SAFETY MATCHES Vivel Classmate Mangaldeep AIM Engage Colour Crew Fiama Di Wills Paperkraft
  5. 5. COMPETITORS • • • • • Hindustan Unilever Limited Marico Godfrey Phillips Britannia Parle
  6. 6. BRAND EXPANSION They can branch out to: • • • • • • Classmate Inks and Water Colours Sunfeast Sugar free biscuits Sunfeast Breads Chewing Gum Diary Products Health items like Oats
  7. 7. THANK YOU

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