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ITC Brand Architecture

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Santhosh Madheswaran
Santhosh Madheswaran
Education
1 of 7
BRAND MANAGEMENT T.M.SANTHOSH (MB14B43)
PRODUCTS IN ITC • • • • • • • • • Aashirvaad Sunfeast Mint-O Candyman Bingo Vivel Engage Fiama Di Wills Superia • • • • • Classmate Colour Crew Paperkraft Mangaldeep AIM
BRAND ARCHITECTURE BISCUITS SNACKS CANDY FOOD CIGARETTES Sunfeast Bingo Candyman Aashirvaad Kings Mint-O Scissors Gold Flake Wills
PERSONAL CARE STATIONERY INCENSE STICKS SAFETY MATCHES Vivel Classmate Mangaldeep AIM Engage Colour Crew Fiama Di Wills Paperkraft
COMPETITORS • • • • • Hindustan Unilever Limited Marico Godfrey Phillips Britannia Parle
BRAND EXPANSION They can branch out to: • • • • • • Classmate Inks and Water Colours Sunfeast Sugar free biscuits Sunfeast Breads Chewing Gum Diary Products Health items like Oats
THANK YOU

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ITC Brand Architecture