sales vs marketing - a brief difference

1. Sankhadeep Rakshit
Roll No. 14P223
Sales Marketing Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service and thereby driving the profit of the company.
The management process responsible for identifying, anticipating and satisfying customer’s perception of profitability. At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfill sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfill consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made.
The selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced.
Whereas marketing encompasses many research and promotional activities to discover what products are wanted and to make potential customers aware of them. Sales is where the company’s business becomes real for the client. It is where the stories and brand come to life.
Marketing is about telling the stories about the company’s product through different media. Overall picture to promote, distribute, price products/services; fulfill customer's wants and needs through products and/or services the company can offer.
Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There's no premise of brand identity, longevity or continuity. It's simply the ability to meet a need at the right time
Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment.
Sales is about one to one. Marketing is one to many. Sales develops relationships. It’s relationship- driven. Marketing creates the brand and looks after the brand’s reputation Short term goal Orientated
Long term goal of making the brand a successful one. Hence what marketing ultimately want from buyer is relationship and not sale Sales starts where marketing ends Marketing put forth an offer that meet buyer’s needs right at place and time of sales opportunity.