120913 Evernote culture
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This is not from Evernote, this is just my personal opinion on Evernote culture and implication based on my 3 month of internship experience
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120913 Evernote culture
- 1. Evernote Culture - There’s something special with EN - 2012 Summer San Baek
- 2. Table of Contents Evernote at a glance Evernote Culture 1 - Internally Evernote Culture 2 - Externally Evernote Culture 의 시사점 Appendix - Evernote 활용기
- 3. Evernote at a glance What is Evernote?
- 4. Evernote at a Glance What is Evernote? Vision User Valuation/Funding History Employee/Global Presence Business Model
- 5. Evernote Culture 1 External communication
- 6. Evernote Culture 1 - External EN make EN for EN 내가 쓰고 싶은 것, 풀고 싶은 문제 Next Evernote - EN Business Apple? Amazon? - They don’t know what they want
- 7. Evernote Culture 1 - External 100 year start up 100 year There is no exit strategy Building the truth - 3P Start up Everyone needs to understand why they are doing XYZ Open communication
- 8. Evernote Culture 1 - External We don’t do marketing First user experience Then, what’s the job for Evernote? Difference bet ween Good/Great(OLLE)
- 9. Evernote Culture 1 - External We don’t care competitor 경쟁자 신경쓸 시간 있으면 Google, Dropbox - 다같이 간다. Market creation Open API - Building the giant Empire EN Food/Hello EN Trunk - Penultimate
- 10. Evernote Culture 1 - External Lifetime UX Apple - 배울점과 한계 Cross Platform/ Global Product team/Device - best UX Global strategy Strict quality/brand control
- 11. Evernote Culture 1 - External Free version should be good Building Premium model - Entry barrier Emotional attachment
- 12. Evernote Culture 2 Internal communication
- 13. Evernote Culture 2 - Internal Flat/open structure No status symbols Physical Desk/No Title No unnecessary distraction Together On hand meeting (video screaming) Beer Friday/Movie/Picnic
- 14. Evernote Culture 2 - Internal Encourage real human interaction No Phone Limited Email Meeting request through email or in person
- 15. Evernote Culture 2 - Internal We’ll make you more time Unlimited Vacation - Paid Vacation No office hour, no face time Food Transportation House Clean...Details
- 16. Evernote Culture 2 - Internal Hire the right person No Asshole Policy Communication Reliability
- 17. Implication What can we learn from Evernote
- 18. Implication Product prophet No Exit Strategy for Life’s Work Evernote vs Other ser vices No sales/Few marketing/It’s all about Product OCR(Image Recognition)/Privacy + Some luck and timing Appstore/Investment
- 19. Implication Culture can go far way How/What/Why - importance of story/ empathy/understanding Era of SNS - No secret Your employees are the most important assets for communication What motivates People Align with the vision - going after something bigger than themselves
- 20. Implication Authentic Communication The Start up of you Sherly Sandberg - work/life 2nd phase of Leadership
- 21. Appendix - Evernote Usage - How they use Evernote at Work/Life - The Best Tool for Integrated life
- 22. EN Usage EN for Work Meeting Shared notebook for project No need to report Expenses Contacts
- 23. EN Usage EN for Life 부부, 육아 일기 여행계획/요리/기타 행사계획 자녀교육 취미생활
- 24. EN Usage My Evernote Personal - Blog/Initiative Professional - EN/Project Academic - GSB (class/career/fun) Others - email, contact management
- 25. Q&A Any questions are welcomed!!
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