4. What is the idea? What is the problem/pain that you are going to be addressing? Is it a real problem/pain? From Idea to Reality – The Idea 4
5. Who are you going to sell this to? Customer segmentation Who has the biggest pain that will be solved by your idea? Who will be willing to pay for it? From Idea to Reality – The Customer 5
6. What is your solution to the problem/pain that you identified? From Idea to Reality – The Solution 6
7. How are you going to make money? From Idea to Reality – The Revenue Model 7
8. Is there a big enough market for your solution? Is your solution scalable? Is this going to be a viable business? From Idea to Reality – Market Size 8
9. How do I let potential customers know about my offering? From Idea to Reality – Marketing 9
10. Who else is doing something similar? Are they addressing the same problem/pain? Direct vs. Indirect competition From Idea to Reality – Competition 10
11. Why will customers come to me instead of my competition? What can I do better than everyone else? From Idea to Reality – Advantage 11
12. Idea Concept Prototype Alpha/Beta Actual Product Continuous customer feedback is key! The Product Startup Roadmap 12
