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  • 2.   Business Model Zen Generating Ideas! Business! Name
  • 4.   Date: What are candidate solutions for customer problem? Which ideas are in the top priorities? ! 4! Cooperator ! for Innovation 6! Who should I work with to make the Solution?! / What are the concrete actions to go to market and test market hypothesis?! /
  • 5.   Do Test! 9! Cooperator ! Who should I work with to enter the Market?! Customer 2! Who is my customer?! What is my promise to customer?! Mission Problem What is my customer’s unmet needs?! Are the needs attractive enough to the market?! 3! Market What are the business opportunities according to business environments, customer needs, lifestyle, social culture and technology that are changing?! This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.! To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ .! What are my value propositions to the customer?! Does it have unfair advantages over my competitors?! 1! Exploring Opportunities! Solution for Market Revenue 5! Advantage What is main revenue stream of my business?! What is main cost structure of my business?! Cost Empathy How can I evoke empathy from my customer?! 8! Does my concept have emotional and cultural aspects?! High Concept What are the key metrics to test market hypothesis?! If gap exists, what is the main cause of it? ! Do we need partial adjustment or big change?! Learn Pivot! 7! 10! http://businessmodelzen.com
  • 6.