The document discusses the importance of sales development teams and introduces SalesLoft's tools to help with sales development processes. It summarizes that sales development teams are the most important sales innovation in recent years. SalesLoft offers tools like Prospector to build targeted prospect lists and Cadence to simplify converting prospects into qualified leads through a structured email and phone outreach process. Cadence has seen success with over 800 users sending 122,000 emails and $30,000 in recurring revenue.

1. The Power of Sales
Development
Kyle Porter
CEO and founder
of SalesLoft

2. The sales development team is the
most important sales process
innovation in 10 years.
“
-David Cummings

3. A Little History

4. Sales Development
Sales

5. Sales Sales Development

6. Sales Sales Development
Software 10,000+ Blogs
Books Training Events

7. Sales Development Process
Data
Email
Phone
Metrics

8. Legacy sales data:
-inaccurate
-non-targeted
-stale

9. SalesLoft Prospector
Simplest way on the internet to build accurate and
targeted lists of prospects.

10. Adoption

11. Sales Development Process
Data
Email
Phone
Metrics
Now we have data. What do we do with it?

12. Sales development tools:
-spammy
-no process
-bad tracking

13. We tried everything…

14. Introducing…

15. SalesLoft Cadence
Simplest way on the internet to convert prospects
into qualified appointments and demos.

21. Loft it
Templates
Reminders

22. Cadence Traction
832 users
122,000 emails
$30K+ recurring

24. We’re Hiring!

25. Thank you

26. One more thing…

27. Q4 is on us!

28. salesloft.com/cadence