4. Mobile Life Cycle 5 Loyalty Marketeers Revenue Contact & Transactional Data Real-time Reporting Payment Premium SMS Internet Payment Gateways 2 Acquire Consumers Text in to receive WAP link or SMS Response New Registrations Response Portal Capture contact, preferences & requests 3 Convert Existing Registrations Booking Info Information Services Contact details News Offers Invite a Friend Mobile Portal Feedback 4 Marketing Messages ( WAP Push) or SMS Retain 1 Reach Advertising